VENDOR RECOGNITION PROGRAM

Transcription

1 INTRODUCING NAILD S NEW VENDOR RECOGNITION PROGRAM The Spotlight is on You! NAILD s vendor recognition program is a way to showcase vendors who make a significant investment in the association. It s our Vendor members that help ensure our education and other benefits continue to bring tremendous value and impact to Distributors, keeping them ahead of the game as leaders in lighting distribution. Vendors: There are many ways to get your marketing message out through NAILD! The choice is yours whether it s advertising in Today s Lighting Distributor, advertising in the NAILD Member Directory, sponsoring the NAILD Annual Conference or providing sponsorship support to NAILD Educational initiatives. So What s the Next Step? Review our opportunities check off what you are interested in on the NAILD Vendor Checklist, and if your total commitment through advertising or sponsorship is at the levels below, you will receive the valuable recognition and visibility as listed throughout the year! DIAMOND VENDOR MEMBER PLATINUM VENDOR MEMBER GOLD VENDOR MEMBER If your company invests $20,000 or more in combined dues and marketing dollars (through sponsorship or advertising) you will be designated a Diamond Vendor member and will receive the following throughout 2016: Year-round prominent logo placement, as a Diamond Vendor Member, on the NAILD website, Today s Lighting Distributor, the Directory, A Light Read and other membership materials Premiere leader board banner advertisement on the NAILD website Tagline use of: NAILD Diamond Vendor, including receiving a button to use in your marketing material Special identification of member status in the Annual Directory Recognized at the NAILD Annual Conference Ribbon on the organization s attendee badges at the Annual Conference Note: The recognition listed above is in addition to any recognition you receive as part of Education or Conference sponsorships. If your company invests $15,000 in combined dues and marketing dollars (through sponsorship or advertising) you will be designated a Platinum Vendor member and will receive the following throughout 2016: Year-round preferred logo placement, as a Platinum Vendor Member, on the NAILD website, Today s Lighting Distributor, the Directory, A Light Read and other membership materials Banner advertisement on the NAILD website Tagline use of: NAILD Platinum Vendor, including receiving a button to use in your marketing material Special identification of member status in the Annual Directory Recognized at the NAILD Annual Conference Ribbon on the organization s attendee badges at the Annual Conference Note: The recognition listed above is in addition to any recognition you receive as part of Education or Conference sponsorships. If your company invests $10,000 in combined dues and marketing dollars (through sponsorship or advertising) you will be designated a Gold Vendor member and will receive the following throughout 2016: Year-round logo placement, as a Gold Vendor Member, on the NAILD website, Today s Lighting Distributor, the Directory, A Light Read and other membership materials Banner advertisement on the NAILD website Tagline use of: NAILD Gold Vendor, including receiving a button to use in your marketing material Special identification of member status in Annual Directory Recognized at the NAILD Annual Conference Ribbon on the organization s attendee badges at the Annual Conference Note: The recognition listed above is in addition to any recognition you receive as part of Education or Conference sponsorships. Questions: Please complete the Vendor checklist or contact Josephine Crutchley at or jcrutchley@naild.org with any questions you have, or to confirm sponsorships.

2 NAILD 2016 VENDOR CHECKLIST So what NAILD opportunities will you take advantage of for your 2016 marketing budget? Just check off the various options below! Remember, if the total combined investment adds up to the Diamond ($20,000), Platinum ($15,000) or Gold ($10,000) levels listed on page one, you will receive tremendous added visibility in the association, at the level for which you qualify, throughout all of 2016! Please select all items that you are interested in securing with NAILD at this time and return this form to the NAILD office. If you only wish to confirm your dues at this time, just check that box and put the dues amount in your Grand Total line. You will then receive an invoice for all items combined, with the exception of Advertising, which will be contracted and invoiced separately. Today s Lighting Distributor (TLD) Advertisements Full Page $1,885 Spring Summer Fall Winter 1 /2 Page $980 Spring Summer Fall Winter 1 /3 Page $695 Spring Summer Fall Winter Sub-Total, TLD: NAILD Membership Directory Advertisements Full Page $2,470 1 /2 Page $1,340 1 /3 Page $1,020 Sub-Total, Directory: 2016 Annual Conference Sponsorships Premiere $10,000 Signature $6,000 Partner $4,000 Supporter $2,500 Patron $1,250 Sub-Total Conference Sponsorship: Educational Support Campaign Sponsorships Premiere $15,000 Signature $10,000 Partner $5,000 Supporter $1,000 Sub-Total, Educational Partner Sponsorship: NAILD LightFair Fund Contributions for the 2016 LightFair fund can be made in $250 increments. $ Paul Hafner Scholarship Fund Contributions for the 2016 Paul Hafner Scholarship Fund can be made in $25 increments. $ Grand Total: By signing below, you confirm the marketing opportunities as identified. After marketing opportunities have been identified, you will be sent an invoice for the marketing opportunities that were selected. For advertising, you will be provided a separate advertising contract and will be invoiced upon each issue being published. Name: Company: Signature: Phone: Date: Send to jcrutchley@naild.org or fax to Questions? Call

3 NAILD EDUCATION FINANCIAL SUPPORT CAMPAIGN (NEFSC) Your Sponsorship Supports NAILD Educational Programs The 2016 NAILD Education Financial Support Campaign has been established to help ensure the continued expansion and development of NAILD educational programs. The on-line NAILD University on BlueVolt is the umbrella under which we house all of our existing and upcoming education opportunities. Our entry level Lighting Specialist Course NAILD LS I has underwent a thorough and careful review and update this continuing content improvement is integral to maintaining its value in the industry. Additionally, the NAILD LS II is now going through a review and update to include four separate sections with four separate quizzes. Distributor and Vendor members are encouraged to enroll in these blended learning programs. A new four-part LS III Program will focus on Controls with sections on Introduction to Lighting Controls, Controls and Light Sources, Lighting Control Equipment, and Lighting Control Equipment. Your 2016 dollars will be allocated to support, but are not limited to: NAILD LS I (BlueVolt) 9 Modules (on-line, hands-on, field exercises) Expanded LED Content Final Exam (on-line, hands-on demos) NAILD LS III (BlueVolt) 4 Modules Applied control strategies Levels of Educational Sponsor Support: Premier: $15,000 Signature: $10,000 Partner: $5,000 Supporter: $1,000 Contributors to our Educational Programs will be recognized in the following ways. Note that the prominence and positioning of your logo placement will be dependenton the level of sponsorship. Complimentary passes to the LS I Program (4 for Premier, 3 for Signature, 2 for Partner, 1 for Supporter) Logo in all issues of the 2016 Today s Lighting Distributor Logo on educational programming pages of the NAILD website Logo on BlueVolt web pages, for visibility when accessing LS programs online All printed and promotional material relative to educational programs Announcement at the Annual Conference NAILD LS II (BlueVolt) 8 Modules New and updated content in 2016 Final Exam Pod Casts/webinars on current industry trends and topics Additional Educational programs are being considered PAUL HAFNER SCHOLARSHIP FUND CONTRIBUTIONS The Paul Hafner Scholarship Fund (PHSF) is awarded to individuals who are unable to meet the financial investment that is required to enroll in the Lighting Specialist (LS) Program. PHSF recipients will be awarded objectively and in a nondiscriminatory manner by the NAILD Executive and Education Committees. Enrollees must submit, in writing, a letter of intent. Contributors to the fund will be recognized in promotional material at the Annual Conference as well as on the LS and educational programming pages on the NAILD website ( Only through the continued generous support of our sponsors will these programs continue to be offered and enhanced so that we can provide the very best education and training for members. These educational opportunities will continue to Build confidence and competence in the art, science and business of light and lighting.

4 ADVERTISING OPPORTUNITIES THROUGH NAILD Today s Lighting Distributor Today s Lighting Distributor (TLD) magazine provides advertisers the ability to reach decision-makers in the electrical lighting industry. The magazine brings together distributers, manufacturers and marketing service providers through sharing education, best-practice case studies, news and industry insight for an evolving business landscape. The recently revamped magazine features a modern design and updated editorial content that will prepare NAILD s members with information that they need to take their businesses to the next level. Issues are published four times each year the Spring, Summer, Fall and Winter. TODAY S Compelling articles about current topics A case study Association News Member news Industry news briefs New product information NAILD educational opportunities and news LIGHTING WINTER 2015 VOL. 23, NO. 4 LS I: A USER S MANUAL DISTRIBUTOR PRESORT STANDARD U.S. POSTAGE PAID CINNAMINSON, NJ PERMIT NO. 579 Every TLD issue will showcase: Member Improves Sales, Morale by Reinforcing NAILD's Flagship Program INSIDE Mission LED Takes Long-Term View Case Study: GE Lighting Today s Lighting Distributor (TLD) Advertising rates: Full Page ½ Page 1 /3 Page $1,885 $980 $695 Annual Member Directory Additionally, NAILD publishes an annual Directory which offers great shelf life and is a go-to resource for members throughout the year. Included are listings of all members, including photos of primary contacts, lists of conferences, past presidents, the Code of Ethics and more. NAILD Membership Directory Advertising rates: Full Page ½ Page 1 /3 Page $2,470 $1,340 $1, MEMBERSHIP DIRECTORY PRESORT STANDARD U.S. POSTAGE PAID CINNAMINSON, NJ PERMIT NO. 579 In Memoriam... NAILD's Family Record Number of LS I Grads

5 APRIL 10-13, 2016 SAN ANTONIO, TEXAS NAILD 2016 ANNUAL CONFERENCE SPONSORSHIPS Premier Sponsorship $10,000 Recognition includes an Evening Networking Event and Keynote Session! As a Premier sponsor you will have the ultimate in brand awareness leading up to and at the conference. Showcase your leading role in the lighting industry through a Premier Sponsorship you will have the most prominent visibility in all materials both before and at the event. The audience will be sure to identify with your brand as the premier supporter of the event, the association and the industry. Premier sponsorship includes the following benefits: Representation as the sponsor of the opening welcome reception or the Tuesday night Dinner. Your company logo will take center stage! Premier sponsors will be recognized as a sponsor for the Keynote speaker. An opportunity for a 2-minute personal welcome message by a representative of your company to the event audience Presentation (including best placement and prominence) as Premier sponsor on all conference marketing materials before and during the event, including the web site, brochure, signage, conference program and in social media Banner ad (including link) on the conference website pages One complimentary 2nd booth at the trade show and a plaque in your booth Three additional conference registrations to attend this event Product Showcase entry/product Sprint Sponsorship recognition in the conference issue of TLD Sponsorship recognition in the Membership Directory Detailed contact information for all attendees Signature Sponsorship $6,000 Be Recognized as a Sponsor of a Significant Benefit - an Educational Session! As a Signature sponsor you will have fantastic visibility leading up to and at the conference, in a variety of different ways. Your support will show the NAILD members how much you value them and the role the association plays in advancing the industry. Signature level sponsorship program includes the following benefits: Signature sponsors will be recognized as a sponsor for one of the general session or educational track speaker presentations. Presentation (including preferred placement and prominence) as Signature sponsor on all conference marketing materials before and during the event, including the web site, brochure, signage, conference program and in social media Banner ad (including link) on the conference website pages One complimentary 2nd booth at the trade show and a plaque in your booth Two additional conference registrations to attend this event Product Showcase entry/product Sprint Sponsorship recognition in the conference issue of TLD Sponsorship recognition in the Membership Directory Detailed contact information for all attendees

6 APRIL 10-13, 2016 SAN ANTONIO, TEXAS SURVIVE THE LED REVOLUTION 2016 NAILD Annual Conference Partner Sponsorship $4,000 Sponsor the Bag, Key Card, Breakfast or Lunch! This level offers yet another opportunity to be in front of the NAILD membership at a different budget level. The Partner level sponsorship offers your company great visibility to the NAILD Conference attendees, and includes the following benefits: Partners will be recognized as a sponsor of a breakfast or luncheon function during the event, OR also have the option to be the sponsor of the hotel key card at the conference see your logo on everyone s key! (Note: There is just one sponsorship opportunity for the hotel room key card and it will be on a first come, first served basis.) The Partner Sponsorship level offers the opportunity to sponsor the attendee bag. There is just one bag sponsor so be sure to lock this opportunity in early! Presentation as Partner sponsor on all conference marketing materials before and during the event, including the web site, brochure, signage, conference program and in social media Banner ad (including link) on the conference website pages One additional conference registration to attend this event Product Showcase entry/product Sprint Sponsorship recognition in the conference issue of TLD Sponsorship recognition in the Membership Directory Detailed contact information for all attendees Supporter Sponsorship $2,500 Patron Sponsorship $1,250 Sponsor a coffee break or badge lanyard! We have a sponsorship level for all budgets! The Supporter sponsorship features a variety of visibility to showcase your commitment. This level includes the following benefits: The Patron sponsorship features a variety of visibility to showcase your commitment. This level includes the following benefits: This level of sponsorship offers your company the opportunity to sponsor a morning or afternoon break function at the conference OR you can choose to be the sponsor of the lanyards to be worn by distributors with their badge. Presentation as Supporter sponsor on all conference marketing materials before and during the event, including the web site, brochure, signage, conference program and in social media Banner ad (including link) on the conference website pages Product Showcase entry/product Sprint Sponsorship recognition in the conference issue of TLD Sponsorship recognition in the Membership Directory Detailed contact information for all attendees Presentation as Patron sponsor on all conference marketing materials before and during the event, including the web site, brochure, signage, conference program and in social media Product Showcase entry/product Sprint Sponsorship recognition in the conference issue of TLD Sponsorship recognition in the Membership Directory Detailed contact information for all attendees