Sponsorship Pack

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Adela Edwards
5 years ago
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1 Sponsorship Pack

the Audience VIBRANT, CONNECTED COMMUNITIES The City of Wanneroo is Western Australia s fastest growing local government, spanning 681 square kilometres in the north

Characterised by a culturally diverse population, Wanneroo will be central to much of Perth s residential growth during the next 30 years, with substantial developments

City of Wanneroo Events The City of Wanneroo s annual calendar of events aims to bring our community together whilst showcasing and celebrating life in the city with a

The city s events team has a successful track record in delivering popular public events to the highest standard, working closely with the in house marketing and

2 the Audience VIBRANT, CONNECTED COMMUNITIES The City of Wanneroo is Western Australia s fastest growing local government, spanning 681 square kilometres in the north west metropolitan region of Perth. Characterised by a culturally diverse population, Wanneroo will be central to much of Perth s residential growth during the next 30 years, with substantial developments planned in the northern corridor of the city. City of Wanneroo Events The City of Wanneroo s annual calendar of events aims to bring our community together whilst showcasing and celebrating life in the city with a variety of social, cultural and recreational offerings. The city s events team has a successful track record in delivering popular public events to the highest standard, working closely with the in house marketing and communications team to maximise public exposure and attendance. Our events are especially chosen because they: highlight the unique art, music and culture of WA and Australia promote a sense of community cater for our diverse and multicultural residents encourage non City of Wanneroo residents to come and enjoy what the city has to offer promote a positive health message are free to the public or as low cost as possible encourage local revenue, network opportunities and service delivery opportunities by involving local businesses wherever possible.

3 Over 61,000 households The median age of residents is 32 52% of households are families with children An estimated growth of 22 new residents and 8 new dwellings per day in the city over the next 10 years 180,000 PEOPLE CALL WANNEROO HOME

the opportunity become a sponsor An exciting opportunity exists to partner with the City of Wanneroo across our events season to promote your business and connect directly with the local community in

Our thoughtfully planned series of events continues to grow in popularity with attendance numbers increasing year upon year, signifying both their high quality and the strong community demand.

4 the opportunity become a sponsor An exciting opportunity exists to partner with the City of Wanneroo across our events season to promote your business and connect directly with the local community in the north metropolitan region of Perth. Our thoughtfully planned series of events continues to grow in popularity with attendance numbers increasing year upon year, signifying both their high quality and the strong community demand. With over 20,000 people from the City of Wanneroo and beyond attending various events, sponsorship ensures a great return on investment. sponsor benefits being associated with high quality events that are safe, family friendly and well known for memorable experiences significant exposure of your brand throughout the north metropolitan region of Perth the opportunity to cultivate awareness of your company to the region being involved in events that build positive relationships with the broader community. Feedback from attendees at previous City of Wanneroo events shows that they are extremely well received and bring a feel good factor to the community. Sponsors benefit from this positive association, as well as receiving significant brand exposure. This sponsorship pack will provide you with a summarised calendar of events for the 2014/2015 season and the sponsorship benefits available. There are a variety of packages to suit but we are always open to new ideas should you wish to tailor something more specific. Likewise, if your company is interested in partnering with the city for the whole events season please contact us to discuss further. Sponsorship opportunities are limited so please contact us early to ensure availability. All information contained in this sponsorship document is under strict embargo.

dog s breakfast An annual event of canine proportions where attendees are encouraged to bring their four legged best friend along for a morning of fun activities, free vet checks, over 40 exhibitors,

With a variety of domestic animals including dogs, cats, exotics and birds, sponsorship of this event is a great opportunity to be exposed to a large, captive and animal-loving audience.

5 dog s breakfast An annual event of canine proportions where attendees are encouraged to bring their four legged best friend along for a morning of fun activities, free vet checks, over 40 exhibitors, various competitions, workshops, entertainment and plenty of giveaways. With a variety of domestic animals including dogs, cats, exotics and birds, sponsorship of this event is a great opportunity to be exposed to a large, captive and animal-loving audience. Marketing includes more than 10,000 event flyers specifically distributed to all dog and cat owners with their registration renewal notice, along with various print and online promotion and advertising. Sponsorship deadline: Friday, 25 July Date: Sunday, 26 October 2014 Time: 9am - 1pm Place: Kingsway Regional Sporting Complex, Madeley Expected attendance: 4,000-4, event photos

City of Wanneroo Presents: eskimo joe Date: Saturday, 18 October 2014 Time: 4pm - 10pm Place: Wanneroo Showgrounds Expected attendance: 8,000-10,000 One of the most popular events in the City of

The 2013 concert saw Lisa Mitchell and Josh Pyke take to the stage with over 10,000 fans coming along to enjoy the festivities.

6 City of Wanneroo Presents: eskimo joe Date: Saturday, 18 October 2014 Time: 4pm - 10pm Place: Wanneroo Showgrounds Expected attendance: 8,000-10,000 One of the most popular events in the City of Wanneroo s calendar, having featured quality Australian acts such as the Hoodoo Gurus, Evermore and Jessica Mauboy. The 2013 concert saw Lisa Mitchell and Josh Pyke take to the stage with over 10,000 fans coming along to enjoy the festivities. The event not only boasts quality headliners but also a host of free family-friendly activities which has previously included circus workshops, rock-climbing, street-art workshops, face-painting, airbrush tattoos plus lots more. With extensive marketing and media coverage around the concert, sponsorship of this event offers a valuable return on investment. WA s very own Eskimo Joe will be headlining the 2014 concert which will be officially announced in September. Sponsorship deadline: Friday, 25 July event photos 2013 video

live in the amphitheatre Due to overwhelming popularity in 2013 with seven sell out shows across eight movie screenings, Live in the Amphitheatre has been expanded to a 12 night program of outdoor

Held under the stars in the City of Wanneroo s own Jacaranda Amphitheatre, patrons are encouraged to pack a picnic and come down early to enjoy the sun setting and spend some quality time in the

7 live in the amphitheatre Due to overwhelming popularity in 2013 with seven sell out shows across eight movie screenings, Live in the Amphitheatre has been expanded to a 12 night program of outdoor cinema for All demographics will be covered with movie titles featuring a mix of classic, blockbuster and family friendly films spread across a four week period. Held under the stars in the City of Wanneroo s own Jacaranda Amphitheatre, patrons are encouraged to pack a picnic and come down early to enjoy the sun setting and spend some quality time in the outdoors with their family and friends. The series received over 2,300 registrations in 2014 for a total of 4,520 attendees (excluding under 12s) proving the strong demand for outdoor movies in the area. Sponsors have the opportunity to run a two minute advertisement prior to each screening, giving you an opportunity to promote your brand to a captive audience. Sponsorship deadline: Friday, 31 October 2014 Date: Friday 6 - Saturday 28 February 2015 Time: 7.30pm - 10pm Place: Jacaranda Amphitheatre, Wanneroo Expected attendance: per night

retro rewind Retro Rewind showcases the classics of days gone by featuring music from a toe-tapping era, attractions which include a vintage hot rods display as well as workshops and activities

Set in the beautiful surrounds of Yanchep National Park, patrons are encouraged to bring a picnic and enjoy the great outdoors with the resident kangaroos and koalas.

8 retro rewind Retro Rewind showcases the classics of days gone by featuring music from a toe-tapping era, attractions which include a vintage hot rods display as well as workshops and activities designed to celebrate the beauty of everything retro. The 2014 event saw the stage come alive with performances from Shotdown from Sugartown, Cotton Tail Trio & The Supper Club and Stratosfunk. Set in the beautiful surrounds of Yanchep National Park, patrons are encouraged to bring a picnic and enjoy the great outdoors with the resident kangaroos and koalas. To ensure sponsors receive maximum exposure there is the opportunity to exhibit at this event to engage with the local community and communicate key messages to your target market. Sponsorship deadline: Friday, 31 October 2014 Date: Saturday 7 March 2015 Time: 1pm - 5pm Place: Yanchep National Park, Yanchep Expected attendance: 3,500 4, event photos

global beats & eats Growing in popularity each year, Global Beats & Eats is a chance for the local community to come together and experience eclectic sounds, music and tastes from around the world

In 2014 the event sold out weeks prior, with 12,000 free tickets being snapped up by excited patrons.

9 global beats & eats Growing in popularity each year, Global Beats & Eats is a chance for the local community to come together and experience eclectic sounds, music and tastes from around the world with an evening that is a sensation for the senses. Previous headliners include Xavier Rudd, Blue King Brown and Tijuana Cartel making this one of the city s most popular events. In 2014 the event sold out weeks prior, with 12,000 free tickets being snapped up by excited patrons. Partnering with this cultural, family friendly concert gives sponsors the opportunity to connect with a wide range of communities in the region. The 2015 headline act will be officially announced in February. Sponsorship deadline: Friday, 30 January 2015 Date: Saturday 11 April 2015 Time: 5pm pm Place: Liddell Park, Girrawheen Expected attendance: 6, event photos 2014 video

10 sponsorship packages The following pages detail the sponsorship categories and benefits for each event. If your company is interested in partnering with the city to deliver the entire season of events, please contact us to discuss further. There is also the opportunity to tailor specific sponsorship packages according to your company s goals please contact us to discuss tailored packages. Title Partner Major Sponsor Sponsor Event title acknowledgment Logo on all newspaper advertising P P P Logo on all Cityof Wanneroo publications and advertising P P P Logo on promotional flyers P P Logo on promotional posters P P Logo on bus shelter signage P P Mention and logo in media releases P P Mention in social media updates associated with the event P P P Mention in any radio or TV advertising P P Mention in What s Happening magazine distributed to 65,000 households within the City of Wanneroo Logo and hyperlink on City of Wanneroo website P P P Mention and logo in all event related e-news updates to database P P P P P P Logo inclusion in event program (if produced) P P P Logo on event tickets (if ticketed event) Logo inclusion in event venue signage (if produced) P P P Opportunity to display outdoor company signage at event P Maximum of 6 signs Maximum of 4 signs Exhibitor space at event (if appropriate) 6 x 6m site 3 x 3m site Opportunity to provide giveaway / samples (if appropriate for event) P P P Logo inclusion on stage screens (if appropriate for event) P P P Opportunity to run a 2 minute multimedia presentation on screen prior to performance (if appropriate for event) Acknowledgement from the MC during event P P Acknowledgement from the Mayor during event P P Acknowledgement in post event feedback survey P P

sponsorship investment & deadlines INVESTMENT Title Partner Major Sponsor Sponsor Dogs Breakfast $10,000 $5,000 $2,500 City of Wanneroo Presents Concert $20,000 $10,000 $5,000 Live in the

25 July 2014 City of Wanneroo Presents Concert Friday, 25 July 2014 Live in the Amphitheatre Friday, 31 October 2014 Retro Rewind Friday, 31 October 2014 Global Beats and Eats Friday, 30

11 sponsorship investment & deadlines INVESTMENT Title Partner Major Sponsor Sponsor Dogs Breakfast $10,000 $5,000 $2,500 City of Wanneroo Presents Concert $20,000 $10,000 $5,000 Live in the Amphitheatre $7,500 $3,000 $1,000 Retro Rewind $10,000 $5,000 $2,500 Global Beats and Eats $15,000 $7,500 $2,500 Entire Event Season $55,000 $25,000 $12,500 DEADLINES Dogs Breakfast Friday, 25 July 2014 City of Wanneroo Presents Concert Friday, 25 July 2014 Live in the Amphitheatre Friday, 31 October 2014 Retro Rewind Friday, 31 October 2014 Global Beats and Eats Friday, 30 January 2015 contacts Matthew Wilson Coordinator Communications and Events P: E: Gina Cowan Events Officer P: E:

sponsorship application All sponsorship is on a first come first serve basis. On receipt of this application the City of Wanneroo will forward a sponsorship agreement.

Major Sponsor $10,000 Sponsor $5,000 Live in the Amphitheatre Title Partner $7,500 Major Sponsor $3,000 Sponsor $1,000 Retro Rewind Title Partner $10,000 Major Sponsor $5,000 Sponsor $2,500 Global

12 sponsorship application All sponsorship is on a first come first serve basis. On receipt of this application the City of Wanneroo will forward a sponsorship agreement. Contact Name Company Position Address Tel sponsorship package Dogs Breakfast Title Partner $10,000 Major Sponsor $5,000 Sponsor $2,500 City of Wannero Presents Concert Title Partner $20,000 Major Sponsor $10,000 Sponsor $5,000 Live in the Amphitheatre Title Partner $7,500 Major Sponsor $3,000 Sponsor $1,000 Retro Rewind Title Partner $10,000 Major Sponsor $5,000 Sponsor $2,500 Global Beats & Eats Title Partner $15,000 Major Sponsor $7,500 Sponsor $3,000 Please send completed application to events@wanneroo.wa.gov.au or via post to: Events Officer, City of Wanneroo, 23 Dundebar Rd, Wanneroo WA 6065 Signed Dated