SOCIAL MEDIA FOR TRAVEL, TOURISM & HOSPITALITY

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1 SOCIAL MEDIA FOR TRAVEL, TOURISM & HOSPITALITY

2 Welcome to Ginger Juice Ginger Juice is an award-winning social media agency for travel, tourism & hospitality. With over 20 years experience in the industry, we understand your challenges and opportunities. We help businesses harness the power of social media to build online brands and turn conversations into sales. Some of the businesses with have worked with

3 Our Services: Strategy Ginger Juice offers a comprehensive strategic review of your social media activity. Key statistics: Clear insight on the things that matter Competitor analysis: How do you compare? Channel review: Which platforms are important to your business? Audience building: How to attract a large, relevant audience Killer content: How to deliver engaging, valuable content Advertising: Practical tips on how social ads will help your business Top tips: On time management, reporting, mobile, graphics, trends etc. Strategy: Help create a new strategic road-map for your organisation

4 Our Services: Delivery Outsource your social media activity to a specialist that understands your industry. We deliver a highly professional service, tailored to your needs. Smart social media: best-practice activity Tactical engagement: with consumers, press, influencers, agents, etc. Strategic activity: likes, re-tweets, follows, replies, shares etc. Sector-specific content: latest industry news, blogs, trends etc. Graphic creation: to support your social posts Competitions & campaigns: to generate greater brand awareness Appropriate voice: We use your brand tone Community management: we monitor and reply to posts Regular reporting: with all the statistics that matter

5 Our Services: Advertising Organic reach is on the decline and social media is a busy, noisy place. Smart brands recognise the need to invest in social media advertising. Ginger Juice has delivered a wide range of social media advertising campaigns for many leading clients using advanced techniques such as: Facebook re-targeting: serve up social adverts only to recent visitors to your website Facebook custom audiences: deliver adverts to only people on your database Facebook interest targeting: target the right audience Twitter, Instagram & Linkedin advertising campaigns also available

6 Our Services: Coaching Ginger Juice offers bespoke group workshops to help travel organisations get ahead on social media. We want you to be empowered to be great at social media. We d love to see you building your following, starting conversations and converting activity into real business benefits. Our friendly and inclusive workshops will help you to: Learn to post like a pro Fine tune your activity Advertise effectively Build followers & reputation Master online tools Your bespoke coaching can cover any of the following: Facebook, Twitter, Linkedin, Pinterest, Google+, Vine, Instagram, emarketing & reporting.

7 B2B Marketing: Travel Gossip Do you need to reach the UK travel trade? Ginger Juice s sister company, Travel Gossip is the UK s largest and most active online community in travel. 5,600+ Facebook Group members 10,000+ Twitter followers 3,000 posts, comments and likes a month The Travel Gossip Facebook Group is THE best way to reach thousands of UK-based travel agents and reservations staff. Membership of the group is FREE. Premium Membership is 995 per year. Premium Members include: The Travel Network Group, Global Travel Group, Hays Travel & Freedom Travel Group.

8 Our Clients Travel & Tourism World Travel Market Latin America Leading international tourism event Trinidad & Tobago Tourism National tourism board Advantage Travel Partnership The UK s largest travel agency consortium British Travel Awards Prestigious UK awards event Visit England National tourism board for England Arabian Travel Market Dubai-based tourism expo Holiday Taxis International holiday transfer company Bourne Leisure Leading UK holiday accommodation provider Click here to view our full client portfolio

9 Our Clients Hotels & Luxury Accommodation Eccleston Square Hotel 4* boutique hotel in Belgravia, London 3 rd Home International luxury home exchange organisation Royal Westmoreland Leading golf resort on the prestigious west coast of Barbados Cap Maison A boutique hotel situated on a private ocean bluff in St Lucia Motel One Designer hotel chain with over 50 European hotels. True Blue Bay Resort Boutique family-friendly health & wellness resort

10 Bruce Martin is the Founder & Managing Director of Ginger Juice. Bruce launched Ginger Juice in 2013, after 20 years working in the travel industry. Bruce has many years experience working within travel marketing and has previously worked with tourism boards PR/representation companies, tour operators and recruitment agencies Bruce has also launched a multi-award winning travel elearning platform and is the Co-Founder of Travel Gossip. He has written for several industry publications and has spoken at many international tourism events on social media and digital marketing.

11 Case Study: Motel One Purpose: Build awareness in UK & create sales leads Key tasks: build audience, regular activity, generate engagement, personal interaction, competitions, customer service, multilanguage content & Twitter advertising. Winner Best Use of Social Media Travelmole Awards 2015 Launch Date: January 2015 to date Key Results: Winner: Best Use of Social Media Travelmole Awards 3,000 new followers in 5 months 360,000 actual impressions 3,500 retweets 1,050 web visits #MotelOneLondon competition entries We are hugely impressed with the results and professionalism of Ginger Juice. Sylvia Zenhoefer, Marketing Manager, Motel One

12 Case Study: World Travel Market Purpose: Support Reed Exhibition s marketing for WTM Latin America. Key tasks: brand awareness, generate registrations, advertising campaigns, competitions, seminar programme promotion, customer service, multi-language content & event-day engagement. Campaign Dates: 2014 & 2015 events (12 months in total) Key Results: 200+ selfie entries from 2015 event visitors 250,000+ social media impressions in ,000+ engagement moments in 2015 Ginger Juice were easy to work with, full of ideas, an expert on social media and delivered great results leading up to and during the event. Hasiba Rehman, Marketing Manager, WTM Latin America (Reed Exhibitions) Click here for more case studies

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