insights brand Brand Vrouekeur is a wellestablished, that informs, entertains, inspires and empowers its audience

Transcription

1 Media Kit

2 ABOUT THE BRAND Brand insights Vrouekeur is a weekly Afrikaans magazine that provides its audience across age, gender, cultural, ideological and income groups with an all-in-one read that is based on substance and not sensation. Its main pillars are: current affairs, life stories, relationship and parenting advice, practical fashion and beauty, food, craft, health, lifestyle and arts and culture. The core reader is a modern Vrouekeur is a wellestablished, userfriendly brand that informs, entertains, inspires and empowers its audience Afrikaans-speaking (wo)man who wants to learn, think, debate, embrace, explore, enjoy, laugh, love, care, empathise, make a difference, live with enthusiasm and thrives on positive energy. Buying Vrouekeur is a weekly ritual for readers. Vrouekeur was originally established in 1949 as KEUR, a monthly pocket-sized magazine, printed in black and white. Print Weekly Readership: 273,000 Circulation: 66,486 On cover are women, men, couples & families TV/Video We produce quality television and online programming, underpinned by our iconic magazine brands, that showcases key sponsors within a glossy, magazine-style content marketing strategy. A first of its kind. Online Website: 33,017 UBS Facebook: 30,833 Twitter: 9,681 Mailer: 1,459 Brand PLATFORMS Brand extensions n Vinnig en maklik Resepte uit Vrouekeur (3 books) n 50 beste gebak uit Vrouekeur n Beste uit Vrouekeur 50 Gesinsresepte (3 books) n Brei saam met Vrouekeur (20 knitting books) n Hekel saam met Vrouekeur (20 crocheting books) More than knitting and crochetting books sold since May 2013 n Diere onder die Son (3 children s activity books) n Doen dit só (tips) n Sterkos (celebrity recipes) Sources: AMPS 2014 (Jan-Dec) ABC Apr-Jun, 2015, Effective Measure, Everlytic, individual social media platforms

3 demographics male 8% male 17% 83% female print % % % 9% % 30% % black 6% coloured/indian 29% white prefer not to say 0% 0% 7% black coloured/indian 65% 8% prefer not to say Food *69% foodie influencers 84% cook for pleasure 80% enjoy braaing often 78% are interested in cooking and entertaining content Décor & gardening *59% home and décor influencers 76% are interested in home, décor and gardening content 58% enjoy décorating their home Fashion and beauty 89% like to dress well 70% regularly visit the hair salon 61% are interested in fashion and beauty content Parenting and relationships *50% parenting influencers 91% believe in having regular family meals 86% spend a lot of time with their family About the audience 58% R0-R % 24% R0-R5 999 R R % 27% R R R R % 18% R R R % 31% R Other 26% 0% Other Gender AGE RAce HH income female 92% % 20% 0% LSM 7-LSM 10 LSM 4-LSM 6 LSM 1-LSM 3 white 85% digital online 58% use instant messaging 49% shop online Purchase books online Health & FITNESS *58% health influencers 70% are interested in health and wellbeing content 64% enjoy participating in sport *Influencers Brandmapp indicates Influencer Level by asking the following: How interested are you in the content category AND what is the likelihood of friends and family to ask your advice about a content category. More than 50% of the audience consider themselves to be highly influential to their networks in this content category. Sources: AMPS 2014 (Jan-Dec), CREAM 2014, BrandMapp 2014 Sources: AMPS 2014 (Jan-Dec), Effective Measure

4 Print ratecard Print ratecard RATES COST VAT TOTAL FULL COLOUR DPS FP 1/2 DPS 1/2 Hor/Ver 1/3 Hor/Ver 2/3 Hor/Ver 2/3 By 2 Col 2/3 DPS Ch/Board SPECIAL POSITION Inside Front Inside Back Outside Back 1st Double-Page Spread 2nd Double-Page Spread 3rd Double-Page Spread Any Guaranteed Full Page ADVERTORIAL* RATES Double-Page Spread Full Page Full Colour Half Page R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R R The above rates include agency Commission but exclude VAT. Advertorial rates exclude VAT and agency commission. SMALL AD SIZES Please contact our classified department on for all small colour or black and white ad sizes. * The advertorial rate covers normal photography, recipe development (if applicable), layout, design and production costs. * However, it excludes agency commission and the costs of any specialised photography, models, styling, hair and/or make-up artists. For terms and conditions, refer to Caxton Magazines general conditions. Deadlines DEADLINES 2015 (all deadlines to be understood as 12 noon on each respective day) R R R R R R R R R R R R R R R R R R R ISSUE NO ISSUE DATE 09-Jan 16-Jan 23-Jan 30-Jan 06-Feb 13-Feb 20-Feb 27-Feb 06-Mar 13-Mar 20-Mar 27-Mar 03-Apr 10-Apr 17-Apr 24-Apr 01-May 08-May 15-May 22-May 29-May 05-Jun 12-Jun 19-Jun 26-Jun 03-Jul 10-Jul 17-Jul 24-Jul 31-Jul 07-Aug 14-Aug 21-Aug 28-Aug 04-Sep 11-Sep 18-Sep 25-Sep 02-Oct 09-Oct 16-Oct 23-Oct 30-Oct 06-Nov 13-Nov 20-Nov 27-Nov 04-Dec 11-Dec 18-Dec 25-Dec ADVERTORIAL BOOKING & MATERIAL DEADLINE DATE 30-Oct 06-Nov 13-Nov 20-Nov 27-Nov 03-Dec 09-Dec 31-Dec 08-Jan 15-Jan 22-Jan 29-Jan ADVERTISEMENT BOOKING DEADLINE DATE 01-Dec 08-Dec 15-Dec 19-Dec 05-Jan 12-Jan 19-Jan 26-Jan 02-Feb 09-Feb 16-Feb 23-Feb ADVERTISEMENT MATERIAL DEADLINE DATE 12-Dec 17-Dec 22-Dec 09-Jan 16-Jan 23-Jan 30-Jan 06-Feb 13-Feb 20-Feb 27-Feb 06-Mar COMBINED WITH THE 10 APRIL 2015 ISSUE 05-Feb 19-Feb 26-Feb 05-Mar 12-Mar 18-Mar 26-Mar 02-Apr 09-Apr 16-Apr 23-Apr 30-Apr 07-May 14-May 21-May 28-May 04-Jun 11-Jun 18-Jun 25-Jun 02-Jul 09-Jul 16-Jul 23-Jul 30-Jul 06-Aug 13-Aug 20-Aug 27-Aug 03-Sep 10-Sep 17-Sep 23-Sep 01-Oct 08-Oct 15-Oct 22-Oct 02-Mar 16-Mar 23-Mar 30-Mar 07-Apr 13-Apr 21-Apr 28-Apr 04-May 11-May 18-May 25-May 01-Jun 08-Jun 15-Jun 22-Jun 29-Jun 06-Jul 13-Jul 20-Jul 27-Jul 03-Aug 11-Aug 17-Aug 24-Aug 31-Aug 07-Sep 14-Sep 21-Sep 28-Sep 05-Oct 12-Oct 19-Oct 26-Oct 02-Nov 09-Nov 16-Nov 12-Mar 26-Mar 02-Apr 10-Apr 17-Apr 24-Apr 30-Apr 08-May 15-May 22-May 29-May 05-Jun 12-Jun 19-Jun 26-Jun 03-Jul 10-Jul 17-Jul 24-Jul 31-Jul 07-Aug 12-Aug 19-Aug 26-Aug 02-Sep 09-Sep 16-Sep 23-Sep 30-Sep 07-Oct 14-Oct 21-Oct 28-Oct 04-Nov 11-Nov 18-Nov 25-Nov COMBINED WITH THE 01 january 2016 issue DELIVER ALL ADDED VALUE/INSERT 01-Dec 08-Dec 18-Dec 09-Jan 16-Jan 23-Jan 30-Jan 05-Feb 12-Feb 19-Feb 27-Feb 06-Mar 12-Mar 26-Mar 02-Apr 10-Apr 16-Apr 24-Apr 30-Apr 08-May 15-May 22-May 29-May 05-Jun 12-Jun 19-Jun 26-Jun 03-Jul 10-Jul 17-Jul 24-Jul 31-Jul 06-Aug 14-Aug 21-Aug 28-Aug 04-Sep 11-Sep 18-Sep 25-Sep 02-Oct 09-Oct 16-Oct 23-Oct 30-Oct 06-Nov 13-Nov 20-Nov 27-Nov ON SALE DATE 29-Dec 05-Jan 12-Jan 19-Jan 26-Jan 02-Feb 09-Feb 16-Feb 23-Feb 02-Mar 09-Mar 16-Mar 23-Mar 30-Mar 13-Apr 20-Apr 27-Apr 04-May 11-May 18-May 25-May 01-Jun 08-Jun 15-Jun 22-Jun 29-Jun 06-Jul 13-Jul 20-Jul 27-Jul 03-Aug 10-Aug 17-Aug 24-Aug 31-Aug 07-Sep 14-Sep 21-Sep 28-Sep 05-Oct 12-Oct 19-Oct 26-Oct 02-Nov 09-Nov 16-Nov 23-Nov 30-Nov 07-Dec 14-Dec 21-Dec deadlines 78 rooi rose Mei 2013 TECHNICAL SPECIFICATIONS TRIM 276mm deep x 210mm wide BLEED 286mm deep x 220mm wide TYPE AREA 256mm deep x 190mm wide MATERIAL X1A PDF supplied via Adsend or Quickcut SCREEN 150#

5 inseert ratecard Insert ratecard 2015 PAGES COST VAT TOTAL COST VAT TOTAL LOOSE PRE-PRINTED INSERTS (PER 1000) BOUND/STITCHED PRE-PRINTED INSERTS (PER 1000) ALL NON-STANDARD BOUND INSERTS REQUIRE PRE-INSERTION. R PER 1000 COPIES LOOSE INSERTS LARGER THAN 32 PAGES REQUIRE BAGGING R PER 1000 COPIES TIP-ONS, GATEFOLDS, PRODUCT SAMPLES, BAGGING AND ANY OTHER NON-STANDARD INSERTS - PRICE PROVIDED ON APPLICATION 2015 Digital ratecard ELEMENT PLACEMENT SIZES COST Web banners Rich Media Marketing Digitorials SOCIAL MEDIA Digital Extensions (sold as part of a holistic campaign) Leaderboard Half page MPU/Island Leaderboard Half page MPU/Island Editorial mention or banner in magazine s newsletter Digitorial development, design & hosting (R10,000 per month) Facebook & Twitter standard campaign E-cards Microsite development, design & hosting (R10,000 per month) Advent calendar Native articles Augmented Reality SMS/USSD campaign Video Site takeovers Site skins/wallpaper Pop-up banners 728 x x x x x x 250 Banner: 468 x 60, Max size: 40KB 2 Facebook posts & 2 tweets per month Standard social media campaign with 2 e-cards R350 CPM R350 CPM R350 CPM R400 CPM R400 CPM R400 CPM R3500 R12,000 to R20,000 depending on execution R8000 R11,000 R50,000 Digital ratecard - Price on application Set of three online banners design cost: R3 000 Studio design fee: R1 000 per hour Digital development fee: R850 per hour Content creation at R1 000 per hour (All costs excl content creation, except social media) All rates are CPM (cost per thousand impressions). Rates subject to change with 2015 supplier increases. Cost is subject to client brief, activity mechanic, production requirements and editorial approval. All prices include agency commission. All prices exclude VAT, and are subject to the standard Terms and Conditions of Caxton Magazines. If content is supplied booked as, no changes will be made except agreed upon otherwise.

6 Caxton Events CAXTONmagazines Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton Events puts the stylish Vrouekeur stamp on every event, scouting the hottest venues and most in-demand décor trends to ensure your brand integration makes maximum impact. Events are designed based on client requirements and a tailor-made package is applied to each event, ensuring maximum consumer engagement. For more information, please contact Reinhard Lotz Group Marketing Manager reinhardl@caxton.co.za caxtonmags.co.za Cape Town Uitvulgt, 3 Howard Drive, Pinelands tel durban 1st floor, 8 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge tel JOHANNESBURG 368 Jan Smuts Avenue, Craighall, 2196 PO Box 1610, Parklands, 2121 tel