Demographics - Updated 11/10/11

Transcription

1

2 Demographics - Updated 11/10/11 AuntMinnie.com is the preferred online destination for radiologists and diagnostic imaging professionals everywhere. Our carefully targeted member base gives advertisers a cost-effective solution to market directly to the audience they want. 136,783 Members Monthly Site Traffic 4,000,000 Page Views 468,240 Unique Sessions 225,300 Views of the Letter from the Editor 74,990 Letter from the Editor Subscribers 38,800 PopQuiz Subscribers 3,344 Articles Printed* 1,901 Articles ed* 49% Colleague Referral Rate 8.21 Dwell Time (in minutes) *Does not include social media sharing Member Demographics 24.12% Radiologists 16.62% Radiology Administrators and Associated Professionals 18.60% Residents, Students and Educators 16.02% Radiologic Technologists and Sonographers 14.51% Medical Physicists, Engineers, and Other 6.78% Imaging Vendors and Distributors 3.34% Consultants Radiologists: 24.12% Radiology Administrators and Associated Professionals: 16.62% Consultants: 3.34% Imaging Vendors and Distributors: 6.78% Medical Physicists, Engineers, and Other: 14.51% Residents, Students and Educators: 18.60% Radiologic Technologists and Sonographers: 16.02% 2

3 2012 Sponsorships Cornerstone Front Page Inline Ads Inline Ad 1 Inline Ad 2 Inline Ad 3 Sold out until 2013 Run-of-Site Banner Ads Please see your Sales Representative for future opportunities Position 9 728(w) x 90(h) $4,700/month Position 10A 180(w) x 150(h) $3,700/month Position 10B 180(w) x 150(h) $3,500/month Position 9B 728(w) x 90(h) $2,000/month Sponsored ebroadcasts (2x a week) 2012 $14,000 RSNA $16,500 Letter from the Editor Banner Ad Position 9 728(w) x 90(h) $3,150/issue Case of the Day Front Page and All Ad Positions PopQuiz Banner Ad $13,000/month Position 9 728(w) x 90(h) $1,250/each Digital Communities Advanced Visualization Business and Industry Cardiac Imaging CT Digital X-Ray Healthcare IT Imaging Center Molecular Imaging MRI Musculoskeletal PACS Radiation Oncology Residents Ultrasound Virtual Colonoscopy Women's Imaging $11,925/month $11,925/month $11,925/month $11,925/month $11,925/month $11,925/month $11,925/month $11,925/month $11,925/month $11,925/month $12,925/month $10,425/month $ 7,425/month $11,925/month $11,925/month $11,925/month RADCast Sponsorship - Daily Show Coverage RSNA - SIIM - HIMSS - ECR - SNM Please see your Sales Representative for pricing Road to RSNA Newsletters Please see your Sales Representative for pricing Buyer's Guide (1-10 Products) Courtesy Basic Professional Buyer's Guide Newsletter Positions 9 and 9B Inline Ad Position 7 Free Job and Equipment Classifieds Section Sponsorship Vendor Webinar Webinar Special Report Special Report Feature Virtual Conference Virtual Conference $695/year $2,995/year $1,500/each $2,500/each $2,500/each $5,000/month $15,000/each Please see your Sales Representative for pricing Please see your Sales Representative for pricing 3

4 Digital Communities Special Report A premier sponsorship on AuntMinnie. com, digital communities allow you to exclusively wrap your marketing message around content focused on a specific modality or area of interest for an entire year. Readers will read these articles and see only your ads on the page within your community. Along with expanded ad flexibility unavailable to other sponsors, community sponsors are allowed to send an ebroadcast four times a year to their community s Insider list. This powerful list is comprised of people who have indicated a high personal interest in that modality or specialty. An AuntMinnie.com Special Report is equivalent to a magazine supplement. AuntMinnie s editorial team will produce five to eight stories focused on specific areas or new technologies, for exclusive sponsorships. Ads in the online version of the Special Report, give the sponsor the option to use the AuntMinnie content on their own Web site and/or at tradeshows or other promotional events. 4

5 Case of the Day RADCast Sponsorship The AuntMinnie Case of the Day is the most consistently, heavily viewed section of AuntMinnie.com. This sponsorship is ideal for branding purposes and entices readers to interactively answer questions about a new radiologic case each day. Each case is four to six pages long and provides good repeat exposure to individuals taking the case. A RADCast is live coverage from specific tradeshows. AuntMinnie.com editors and photographers will post stories and photos daily in a special section of AuntMinnie.com. The RADCast features a front page section during the show and for a week afterward to generate awareness and increase traffic. Your ads will remain in that section for one year after the event. 5

6 Career Center Buyer's Guide The Career Center sponsorship allows you to place your job- or careers-related ads exclusively around AuntMinnie s job classified content. Our Career Center is a heavily viewed section of AuntMinnie. com and our members are always keeping up on the most current salaries, available positions, resume tips, and new hiring trends. The Buyer's Guide is an interactive product database that allows members to search for products and then compare them based on attributes and features. Basic product listings are free. Basic and professional level product sponsorships give you additional features and promotional options, including placing ads around specific product categories. 6

7 Webinars Forums A Webinar is a great way to educate AuntMinnie readers about specific topics using an online PowerPoint presentation and audio or streaming video. Sponsor-supplied webinars are promoted to the AuntMinnie audience via an ebroadcast to 56,405 members to increase awareness and are posted on the AuntMinnie site with your ads for one year. Contact your sales representative to learn more. AuntMinnie s discussion group forums are some of the most active areas of the site. The online interactivity and continual posting of new content by users serves as an incentive that keeps bringing users back to the site. Your sponsorship ensures your ads are featured exclusively around specific discussion groups or topics related to your products or services. 7

8 Sponsored ebroadcasts Category: Outreach Road to RSNA Newsletters Category: Outreach Consistently one of our highest performing sponsorships, ebroadcasts are an ideal way for you to share the message you design directly with AuntMinnie s highly responsive audience. The Road to RSNA is a series of ebroadcasts leading up to the annual RSNA show that previews the scientific presentations and posters that will be delivered at RSNA. Each day a modality focused will be sent to AuntMinnie members that outlines the key presentations that our Editors feel will be of interest to that modality. Sponsorship of this ebroadcast puts your ads exclusively around the and ensures top-of-mind awareness leading up to the industry s most important tradeshow. 8

9 Letter from the Editor Banner Ad Category: Outreach PopQuiz Banner Ad Category: Outreach Mailed twice a week to more than 74,990 opt-in members, AuntMinnie s Letter from the Editor delivers a summary of the latest news directly into our members' inboxes. It is one of the most powerful tools that AuntMinnie. com offers its clients for reaching their target audiences. The PopQuiz is an version of the Case of the Day. Cases are ed to more than 38,800 AuntMinnie members who have specifically opted-in to receive them on an ongoing basis. This popular, fun, and interactive way of learning is just another great resource that AuntMinnie.com offers its members. 9

10 Digital Communities Exclusive ad sponsorship of all of the community content for a year Exclusive ad sponsorship on mobile platform Choose from one of three ad layouts to match your marketing needs Exclusive use of the Community Insider broadcast list 4 times per year New stories listed in the Letter from the Editor to drive traffic Ideal for both branding and lead generation Ability to use video and expanding Flash ads within the community Exclusive ad reporting providing 24-hour access to ad stats Digital Communities Price Range $10,425 - $12,925 10

11 Community Ad Layout Options Community Ad Layout Option 1 Your digital community sponsorship gives you a choice about which community layout and ad formats best fit your marketing objectives. To see an interactive online demo of each community layout pictured just go to the URL listed beneath each screenshot. Please remember that the total size of all of your ads on the page must be equal to or less than 140kb. Community Ad Layout Option 2 Additionally each community sponsorship allows you to add content components designed to make the community more dynamic. Community Ad Layout Option 3 11

12 Sponsored ebroadcasts Category: Outreach A great way to share your message with over 79,701 imaging professionals Online reporting updated daily to track your results Consistently high results for advertisers NOTE: Due to high demand, please call your sales representative for available dates Sponsored ebroadcasts 2012 $14,000/mailing 12

13 Letter from the Editor Banner Ad Category: Outreach Mailed twice a week to more than 74,990 opt-in members Summary of the latest news delivered to member inboxes A cost effective way to reach a large audience with your banner ad Letter from the Editor Banner Ad Position 9 728(w) x 90(h) $3,150/issue 13

14 Case of the Day Most heavily trafficked section of AuntMinnie - ideal for broad outreach Exclusive ad sponsorship surrounding each new case posted every day Each case is 4-6 pages long and creates additional exposure opportunities Interactive nature engages and challenges the user Cases are featured in the Pop Quiz to drive more traffic Case of the Day Front Page and All Ad Positions $13,000/month 14

15 PopQuiz Banner Ad Category: Outreach summarizing recent AuntMinnie Case of the Day Fun, interactive way of learning has a loyal following among members Cost-efficient way to share your message with people who enjoy learning PopQuiz Banner Ad Position 9 728(w) x 90(h) $1,250/each 15

16 RADCast Sponsorship A RADCast is front page, onsite coverage of specific tradeshows Stories, photos and videos posted daily from the show Front page coverage is featured for the duration of the show and a week after Editorial roundup of the show sent to all opt-in members to drive additional traffic Sponsor ads remain in place with the RADCast for one year after the show RADCast Sponsorship RSNA SIIM HIMSS ECR Please see your sales representative for pricing SNM 16

17 Road to RSNA Newsletters Category: Outreach Topic focused ebroadcasts summarizing upcoming RSNA scientific presentations Exclusive ad sponsorship around this content provides top-of-mind recall leading up to RSNA Road to RSNA Newsletters Advanced Visualization $9,500 CT $9,000 Healthcare Informatics $9,000 Molecular Imaging $7,000 MRI $9,500 PACS $13,000 Practice Management and Economics $7,000 Ultrasound $6,000 Women's Imaging $9,000 17

18 Buyer's Guide Listing Radiology product search and comparison database Extremely targeted exposure to self-qualified prospects searching for products or services related to your company Ability to update your listings at any time to reflect product changes or updates Options to add additional functionality for contacts to increase visibility 18

19 Buyer's Guide Feature Summary Annual Sponsorship Courtesy Basic Professional Product Profile (on product detail page) Product Name Product Specifications Company Name Company Profile (on vendor detail page) Company Name, Address, Phone and FAX Company Description Key Executives and Number of Employees Annual Revenues and Year Founded Links to other Company Products Logo hyper-links to vendor web site Hyper-linked web site URL 3 Contact s with Aliases Listing on Product Category Page 1st Tier (listed alphabetically) 2nd Tier (listed alphabetically) 3rd Tier (listed alphabetically) Company Description following listing Product Photos Your listing in bold and color 125x125 pixel ad in rotation at top of page Send RFP Checkbox next to listing Ask Vendor a Question Button 2 URL links per product listing 19

20 Job Classified Ad Listings Annual Plans Plan # of Listings per Month Price Price with Resume Database Access Basic up to 10 $399/month $539/month Professional $699/month $839/month Executive $1,199/month $1,339/month Unlimited Ads (up to 10 locations) Unlimited Ads (11 or more locations) 100+ $1,699/month $1,839/month Please contact your sales representative for details. AuntMinnie.com Quickstats Average Monthly Page Views 4,000,000 Total Active Members 136,783 Average Monthly User Sessions 468,240 Classified Section Views per Month 96,796 Letter from the Editor 74,990 Job Board Insider Members 17,952 Key Demographics Radiologists 32,997 Radiologic Technologist Manager 3,385 Radiologic Technologists 14,331 Radiology Students 11,633 Radiology Residents 11,372 Radiology Administrators 3,781 Classified Ad Pricing # of Ads Price 1 Ad $225 2 Ads $386 3 Ads $522 4 Ads $644 5 Ads $755 6 Ads $852 7 Ads $950 8 Ads $1,025 9 Ads $1, Ads $1,150 20

21 Vendor Webinar Vendor-supplied on-demand webinar using PowerPoint and audio or video Webinar promotional sent to over 56,405 members with your invitational - message can be created by sponsor Additional Options Downloadable handouts and presentation notes Ability to collect contact information For detailed information on available webinar ad positions, go to: Sponsor banner ads on Webinar listing page Vendor Webinar Webinar $15,000/each Webinar Video Viewer 21

22 Special Report Online equivalent to a magazine supplement 5-8 vendor neutral stories produced around a specific topic Sponsor can use the stories on their site or in other promotional activities Special Report will have its own graphical identity and special place on the site Editorial highlights each story to drive traffic Special Report Special Report Please see your sales representative for pricing 22

23 Virtual Conference Real-time interaction with attendees On-demand or live presentations with live Q&A Event archived for continuous access after the event Private and group chats Blogs, forums and business card exchange Ability to run surveys or polls Virtual Conference Virtual Conference Please see your sales representative for pricing Virtual Conference Key Stats Stats Fall 2010 Spring 2011 Fall 2011 (2 Days) Date 11/16/10 5/12/11 11/1/11 11/2/11 Total Registrations 3,317 2,218 2,470 Total Attend (% Attend) 1,271 (38%) 1,166 (52%) 1,257 (51%) Average Time Spent 5:32 (H:M) 8:21 (H:M) Average Sponsor Booth Visits 10:10 (H:M - Both Days) 4:43 (H:M per log in)

24 Career Center Sponsorship Heavily viewed section of AuntMinnie.com Keep members updated on the most current salaries, available positions, resume tips and new hiring trends Exclusive placement of your job or careers-related ad around AuntMinnie's job classified content Career Center Sponsorship Career Center Sponsorship $5,000/month 24

25 Conference Calendar Sponsorship Text listing as the sponsor of "Conference Calendar" section in the AuntMinnie Letter from the Editor that is mailed out twice weekly to approximately 74,990 active members Conference Calendar has a constant prescence on the AuntMinnie.com home page, ensuring continued traffic to this important area Conference Calendar Sponsorship Conference Calendar Sponsorship $4,500/month 25

26 Button Sponsorship Category: Outreach Your company's name will be at the top of every ed article Ads can be targeted to article types to maintain relevancy with the content being ed or printed Multiple ad placement options available Online reporting and metrics available on-demand Button Sponsorship Button Sponsorship $14,000/year Combine with Print Button Sponsorship for $60,000/year 26

27 Print Button Sponsorship Category: Outreach Your company's name and Position 1 banner ad will be at the top of every printed article promoting mindshare and raising brand awareness Ads can be targeted to article types to maintain relevancy with the content being printed Each printed page will have your chosen ad featured no matter what printer it is printed on You can target your ad message based on article topic and user interest Print Button Sponsorship Print Button Sponsorship $56,000/year Combine with Button Sponsorship for $60,000/year 27

28 Marketing & Creative Services Marketing and Creative Services Offered AuntMinnie offers the following Marketing and Creative Services. Please see your sales representative for more information. Custom Banner Design Direct Sponsored Newsletter Landing Page Market Surveys and Online Research diff doc Branding Driving Customer Interest Lead Collection Visits to Your Web Site Make Better Decisions 28