Public Education as a Stormwater Best Management Practice. Katherine Atteberry Jacobs Engineering Group

Transcription

1 Public Education as a Stormwater Best Management Practice Katherine Atteberry Jacobs Engineering Group

2 Why is public education in the permit? Greater Support for your program Greater Compliance with regulatory requirements

3 Educational Program Design The Basics Special Programs Media Outreach

4 The Basics Speakers Bureau School Groups Scouting Groups Community/Church Organizations Workshops Lawn Care Septic Tank Maintenance Stormwater Utilities Print Material Brochures Utility Bill Inserts Posters Stenciling Painting with Stencils Storm Drain Markers

5 The Basics Pros Simple to begin Measureable Low Cost Cons May not result in behavior change Can become routine Print blindness

6 The Basics: Resources US EPA Clean Water Campaign Choose Resources Tab

7 Special Programs Festivals Curriculum Stream Monitoring Stream Clean Ups/Restoration Contests

8 Special Programs Matrix Material Costs Under $50 = low $50 $250 = medium Over $250 = high Time ½ day or less = low 1 day to 1 week = medium Over a week = high Staff 2 or fewer = low 3 5 = medium Over 5 = high Audience Under 25 = low = medium Over 75 = high Measurability Scale from easy to difficult

9 Special Programs: Festival Participation Material Costs: Low Booth and give away items Time: Low Booth prep and staffing Staff: Low Up to two staff members Audience: Medium Measurability: Easy Number of festivals, attendees, materials distributed

10 Special Programs: Festival Organization Material Costs: Medium High Multiple booths and give away items Time: High Booth prep and staffing Staff: High Up to ten staff members Audience: Medium Measurability: Easy Number of festivals, attendees, materials distributed

11 Special Programs: Curriculum Material Costs: Low Electronic Distribution Time: Medium Identify curriculum and map to school achievement standards Staff: Low Audience: High Measurability: Easy ish Number of teachers trained/reached, web hits, possibly students trained

12 Special Programs: Monitoring Material Costs: High Monitoring Kits and Upkeep Time: High Volunteer Training and Monitoring Staff: Low Audience: Medium Measurability: Easy Number of volunteers, workshops, streams monitored Numerical stream data and IDIC identification

13 Special Programs: Clean Up/Restoration Material Costs: Medium High Trash bags, safety equipment, waste hauling Time: Low Supervise/coordinate groups Staff: Low Audience: Medium Measurability: Easy Number of participants, pounds of trash IDIC identification opportunities

14 Special Programs: Contests Material Costs: Low Time: Medium Advertising Program, Judging Entries Staff: Medium Audience: High Measurability: Easy ish Number of submissions Use/distribution of winning submission

15 Special Programs Example: Jefferson Parish Louisiana Annual Poster and Essay Contest Enviroscape Stormwater Demonstrations Community Litter Pickup Events Storm Drain Marking Program Leaf Blower and Grass Clippings Campaign 2010 EPA Environmental Leadership Program Award Winner

16 Special Programs Example: Jefferson Parish Louisiana

17 Special Programs Example: Jefferson Parish Louisiana Citizen Requests for Yard Waste Investigation

18 Let s pause for a Question Break

19 Media Outreach Billboards Movie Ads Television Paid Public Access Radio Library Web Site Social Media

20 Media Outreach Pros Large Audience Awareness Measurable? Media Impressions Clicks Cons High Cost Outsource Development Not Measurable? Survey to assess awareness/ behavior change

21 Media Outreach Example: Clean Water Campaign Billboards Movie Ads Paid Television Radio Web Site

22 Media Outreach Example: Clean Water Campaign

23 Media Outreach Example: Clean Water Campaign

24 Educational Program Review The Basics Special Programs Media Outreach

25 Additional Considerations Diversity Partnerships Combining BMPs Enforcement Grants

26 Questions? Katherine Atteberry Jacobs Engineering Group Inc.