Association Revenue Partners PROGRAMMATIC MARKETING

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1 PROGRAMMATIC MARKETING

2 The Opportunity How new technology enables new and repeat customers Why Programmatic? How Programmatic Advertising Helps Your Company We ve all seen it... Whether we re looking for a new car or that new pair of shoes, websites we have visited start following us around our Internet. We are now being served advertising content based upon our browsing, search, and website visit history. Brands have identified we are most likely in the buying cycle, and thus are more apt to respond positively to their message. Companies are recognizing the need to market to clients well beyond their own websites and pursue potential customers into Their Internet.

3 Your Customers & Their Internet What if you could spend your marketing budget only on clients that were interested in your services? The need exists to provide multiple routes of access to your customers in order to connect with your company. Their Internet is the idea that everyone will connect to web based content in their own way, and as a brand you need to try to accommodate as many methods as possible. With proper guidance from an experienced team, you can leverage technology to increase meetings and sales.

4 What is Targeted Display? Put your ad in front of a customized audience using the following retargeting strategies: SITE RETARGETING: People who know you Users visit your website. Unfortunately 97% of site visitors will leave without taking action. We show them your ad as they browse the Internet and remind them of your brand and to come back when they are ready to buy. GEO TARGETING: Proximity for results Define geographic segments and place display ads in front of people who have entered, or reside within specific geographic locations. CONTEXTUAL TARGETING: People viewing content relevant to what you offer As users browse the web, consuming content, we collect data associated with that content. Based on the keywords and/or the categories of the content, we show your ad to those who are reading about topics relevant to your products and services. DATA TARGETING: Use Data Driven Campaigns to Find High-Performing Users. We ll build relevant and scalable targets that accurately reach your desired audience and that align you with your digital marketing strategies. We can reach your audience on desktops/laptops, tablets & smart phones. If they ve been to your website, searched for your products and services, or they re reading content relevant to what you offer, we ll help get your message in front of them today. Plus, all campaigns are geo-targeted, ensuring that we only share your ad with potential customers in your service area. Ad formats available include standard display, mobile, and video.

5 What to Expect Your targeted campaign expectations 1 INCREASED WEB TRAFFIC Most importantly, you will receive increased qualified visits to your website 5 INCREASED PHONE CALLS You should receive an increase in phone calls due to expanded awareness 2 INCREASED BRANDED SEARCHES You will see an increase in the number of branded searches that you receive 6 INCREASED SALES All of the benefits of targeted display advertising will result in increased sales 3 HIGHER QUALITY WEB TRAFFIC The customers visiting your website will be more targeted and thus higher quality 4 HIGHER TIME ON SITE Your website visitors should be beginning to spend more time on your website

6 Pricing Options Pricing and Service Guideline 6 MONTHS 1 YEAR $3, Data Targeting Site Retargeting Geo Targeting Contextual Targeting 200,000 $6, Data Targeting Site Retargeting Geo Targeting Contextual Targeting 500,000