SUNDAY MAY 21, 2017 BALLSTON SPONSORSHIP & BOOTH SPACE INFORMATION

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1 SUNDAY MAY 21, 2017 BALLSTON SPONSORSHIP & BOOTH SPACE INFORMATION 1

2 TASTE OF ARLINGTON OVERVIEW Arlington s premier food festival now in its 30th year will feature 50 restaurants and food trucks, dozens of craft brew and fantastic local cover bands. It is always held on the third Sunday in May along Wilson Boulevard from noon to 6pm. Proceeds of Taste of Arlington benefit BallstonGives and the Arlington Food Assistance Center (AFAC). 2

3 BALLSTON BID AND BALLSTONGIVES The Ballston BID is focused on creative, innovative and dynamic opportunities for learning, networking and collaborating that leverage the unique combination of research, education, non-profit and corporate organizations in Ballston. The Ballston Business Improvement District s own charitable subsidiary, BallstonGives, manages and produces Taste of Arlington. 3

4 BALLSTONGIVES & AFAC RAISING AWARENESS AND FUNDS FOR THE ARLINGTON FOOD ASSISTANCE CENTER AFAC VOLUNTEERS AFAC recruits volunteers from its database and the community Over 300 volunteers sign up Through BallstonGives, the Ballston BID donates $50 for each volunteer resulting in over $60,000 to AFAC since the inception of this partnership. 4

5 EVENT OVERVIEW o o o o 84% attendees come to taste different restaurant s food 62% come for socializing 42% like the convenient location 33% attend to enjoy the Beer & Wine Garden o 66% of attendees report they met a new Arlington business while at Taste! LOCAL FOOD LOTS OF FLAVOR UNLIMITED FUN 5

6 KEY FACTS ABOUT THE EVENT AUDIENCE 50,000 EVENT ZONES FOR KIDS, FOOD, DOGS, BEER/WINE, VIPs 5 GENDER BREAKDOWN 59% WOMEN 41% MEN TASTE TICKETS 39,699 EVENT PROCEEDS DONATED $40,000 CRAFT BREWERIES OVER 30 6

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8 PEOPLE LOVE TASTE OF ARLINGTON 80,000 people reached Facebook event page for Taste of Arlington 11,000 people attending Facebook event page for Taste of Arlington 31% of attendees learned about Taste of Arlington from Facebook 13,000 Newsletter subscribers 15% of attendees learned about Taste of Arlington from the Ballston BID enews 1,700 and 3,800 Twitter Followers and Impressions 250 #TasteARL 85% Report they would recommend the event to their family and friends and they plan to attend again themselves. 8

9 MEDIA OUTREACH Earned Media Placements: Total TV: 91 Total TV (Weather Specific): 48 Total TV Live Broadcasts: 15 Total Print/Online: 36 Total Radio Hits: 9 Total Earned media: 128 placements Total TV (Weather Specific): 48 Total TV Live Broadcasts: 15 TV Outlets: ABC7 (32 hits) News Channel 8 (28 hits) WUSA9 (19 hits) NBC4 (6 hits) Top Print Outlets: ARLnow (8 hits) Washington Post (4 hits) Arlington Magazine (4 hits) Washingtonian (1 hit) NBC4 Online (1 hit) Total TV: 91 Total Print/Online: 36 Total Radio Hits: 9 9

10 THOUSANDS OF IMPRESSIONS 102 ads on HOT ,000 ROS Banner Impressions on HOT995.com 1 week on-air giveaways on HOT week RTW online giveaways on HOT995.com 20 ads on mix live promotional announcements on mix107.3 Jack Diamond Free For All Friday sponsorship and on-air giveaways Online listener competition for Taste Judging slot On-air personality Ashley Nickels lunch crawl promoting restaurants participating in Taste Event page on mix107 website and social media Inclusion in e-newsletter to 50,000+ mix107.3 subscriber base 40 ads on WMAL Event page on WMAL website and social media Inclusion in e-newsletter to 17,000+ WMAL subscriber base 40 ads on-air on Fresh FM 40 online ads on FreshFM Event page on FreshFM website and social media Inclusion in e-newsletter blast 2 mentions on Hey Frase podcast 10

11 BENEFITS OF BECOMING A SPONSOR WEBSITE Your logo on the Taste of Arlington website with link. 60% of attendees purchase their tickets on the Taste website. SOCIAL MEDIA Your company mentioned on Facebook and Twitter. Onethird of the attendees reported that they learned about Taste of Arlington on Facebook. ENEWS Your company included in e-news blasts. e-news has a distribution of 14,000 individuals. CHARITABLE DEDUCTION At least 70% of your sponsorship investment is tax deductiblas as a charitable donation! VIP LOUNGE PASSES-EXCLUSIVE ACCESS TASTE MAPS Your company on 5,000 maps distributed at the event 2 passes for sponsorships between $1,000 and $2,000 4 passes for sponsorships between $2,000 and $5,000 6 passes for sponsorships between $5,000 and $10,000 8 passes for sponsorships over $10,000 11

12 TITLE SPONSORSHIP $25, $40, and 2018 Benefits Includes 10 x30 Company Pavilion in Prime Location 100 Taste of Arlington Entry Tickets 20 VIP Lounge Passes Media Interviews in VIP Lounge Prime Placement of Company Branded Vehicle Benefits Social Media Campaign Welcome Arch at Main Intersection includes Your Logo Company Pavilion on Taste of Arlington Maps Feature in e-news Tickets, Banners and Signage throughout the Event with Your Logo 12

13 SPONSORSHIP OPPORTUNITIES $5,000 VIP LOUNGE $1,950 VIP WINE GLASSES $5,000 MAIN TICKET AREA Logo on entrance banner to VIP Lounge Logo on VIP access badges Your logo on 300 wine glasses which are a VIP Lounge keepsake $1,000 VIP BEER COASTERS $2,000 FIRST AID STATION Your logo on 50,000 Taste of Arlington tickets Logo on ticket area banners $1,950 VIP BEER GLASSES Your logo on 500 beer coasters used in VIP Lounge which are keepsake Your logo on First Aid tent Includes nurse to provide non-emergency care Your logo on 300 beer glasses which are a VIP Lounge keepsake 13

14 SPONSORSHIP OPPORTUNITIES $2,000 ROCK CLIMBING WALL $1,950 FACE PAINTING TENT $3,000 CAR DISPLAY AREA Includes 10 x10 Tent adjacent to the rock wall, 1-6 table, 2 chairs, company sign $1,500 BARKPARK WRISTBANDS Includes 10 x10 Tent and face painter 2-6 tables, 3 chairs, company sign $5,000 BARKPARK PRESENTING Includes 10 x30 street space $2,500 DOG BANDANAS Your logo on 300 entry wristbands Includes 10 x30 Tent, logo on park entrance banner, 4-6 tables, 6 chairs, logo on dog park Your logo on 300 bandanas for dogs entering the dog park 14

15 $2,500 AWARDS SPONSORSHIP OPPORTUNITIES $750 RESTAURANT $3,000 NAPKINS Logo on Best of the Best Awards Opportunity to assist in presenting awards $3,500 WELCOME TO THE KIDZONE Your logo on the restaurant sign of your choice $5,000 ABC WRISTBANDS Your logo on 10,000 Taste napkins distributed by restaurants and food trucks $5,000 WELCOME TO RESTAURANT ROW Your logo on the entrance arch to the KidZone Your logo on 10,000 wristbands which must be worn to drink beer or wine Your logo on the entrance arch to the Restaurant Row 15

16 SPONSORSHIP OPPORTUNITIES $2,000 LEMONADE STAND $5,000 BEER AND WINE GARDEN $1,500 COMPANY BOOTH 300 cups with your company logo 10x10 Lemonade Tent with 2 tables Beverage provided by BID Company logo on entrance banner 2,000 cups with company logo $2,500 ROOT BEER STAND $2,000 BALLOONS 10 x10 company tent Includes 2 tables and 2 chairs Company ID sign and standard electricity $1,000 CARNIVAL BOOTH 10x20 Root Beer Garden in KidZone 300 cups with your company logo Beverage provided by the BID Includes 10x10 Tent, 2 tables, 2 chairs 300 balloons with your company logo or message Includes Tent in KidZone Carnival Game and Prizes Company ID sign, table for your materials 16

17 SPONSORSHIP OPPORTUNITIES $2,500 BARKPARK BAR $2,500 DOG TOY $5,000 CONCERT STAGE Logo on the bar in the dog park Includes beer, wine, ice Your staff may assist at the bar pouring Your logo on 250 dog toys in the dog park Includes 10 x10 tent, 1-6 table, 2 chairs, company sign $6,000 VOLUNTEER T-SHIRTS $3,000 CHEF COATS Company logo on giant concert stage banner Company representative to introduce main band $2,500 TASTE MAP Your logo on 400 Volunteer t-shirts Your logo on Best of the Best Chef s coats Advertisement on Taste maps (quantity 5,000) 17

18 SPONSORSHIPS ARE FIRST-COME FIRST-SERVE Contact Catherine Roper or Allie Krafft (703) with questions or to customize a sponsorship. Catherine@ballstonbid.com Allie@ballstonbid.com Ballston BID 901 N. Glebe Road, Suite 806 Arlington, VA