2010 Folio: B-to-B CEO Survey

Transcription

1 CHART 1: Approximately how much of your organization s revenue do you estimate came from each of these sources in 2009? 1 6% 6% 6% print advertising % 53% paid subscriptions custom publishing information sales : :

2 CHART 2: What were the fastest growing parts of your organization s business in 2009? online/ custom publishing print advertising information sales paid subscriptions online/ 8 custom publishing 1 2 print advertising information sales paid subscriptions

3 CHART 3: Compared to 2009, how do you expect your organization s revenue to change in 2010? INCREASE by 3 or more by 2-29% by 1-19% by - 9% by less than STAY ABOUT THE SAME DECREASE by less than by - 9% by 1 or more 13% 2 1 9% INCREASE by 3 or more by 2-29% by 1-19% by - 9% by less than STAY ABOUT THE SAME DECREASE by less than by - 9% by 1 or more 3% 19% 19% %

4 CHART 4: From which sources do you anticipate increased revenue for your organization in 2010? online media new print advertisers 5 63% existing print advertisers custom publishing information sales readers (subscriptions, content sales, etc.) 3% % 3 online media 8 new print advertisers 6 existing print advertisers 5 custom publishing 36% information sales readers (subscriptions, content sales, etc.) %

5 CHART 5: Approximately how much of your organization s revenue do you estimate will come from each of these sources in 2010? 1 3% 6% print advertising 16% % paid subscriptions custom publishing information sales : :

6 CHART 6: What was your organization s overall profitability in 2009? 3 or more 2-29% 1-19% % less than not profitable 3 or more 2-29% 1-19% % less than not profitable 3% 9% 1 9% % %

7 CHART 7: How profitable were each of these areas of your organization in 2009? online/media info sales % print 1 online/media 18. info sales print

8 CHART 8: Compared to 2008, about how much did your organization s operating expenses increase in each of these areas in 2009? % % 2.9% % sales distribution production editorial circulation sales distribution 1. production editorial 1. circulation

9 5 4 CHART 9: Compared to 2009, about how much do you anticipate your organization s operating expenses will increase in each of these areas in 2010? 4.6% % 3.3% 2.6% sales distribution production editorial circulation sales distribution production editorial 1.3% circulation

10 CHART 10: How much did your organization invest in new technology in 2009? $1M or more $500,000 - $999,999 $250,000 - $499,999 $100,000 - $249,999 $75,000 - $99,000 $50,000 - $74,999 $25,000 - $49,999 $10,000 - $24,999 less than $10,000 did not invest in % 2 29% 3 $1M or more $500,000 - $999,999 $250,000 - $499,999 $100,000 - $249,999 $75,000 - $99,000 $50,000 - $74,999 $25,000 - $49,999 $10,000 - $24,999 less than $10,000 did not invest in

11 computer hardware/software web site CMS social media webinars lead generation system video did not invest in 2009 computer hardware/software web site CMS social media webinars lead generation system video did not invest in 2009 CHART 11: In what one area was your organization s largest technological investment in 2009? %

12 CHART 12: In which of these areas is your organization planning to hire in 2010? sales editorial marketing circulation design production 6% 13% 16% 19% 33% sales editorial marketing circulation design production 3% 16% 16% 19% 43%

13 CHART 13: Which of the following changes do you anticipate for your organization in 2010? online startup 3 ancillary service startup 26% acquisition of an company magazine startup acquisition by an company 13% online startup 3 ancillary service startup 3 acquisition of an company 3 magazine startup 1 acquisition by an company

14 CHART 14: What would you consider your organization s top priorities for 2010? increasing profitability revenue growth increasing web business delivering ROI for advertisers creating new marketing tools for advertisers revenue diversification increasing market share creating live cutting cost editorial integrity spin-off businesses staff stability hiring % % 1 increasing profitability revenue growth increasing web business 36% 5 49% delivering ROI for advertisers creating new marketing tools for advertisers revenue diversification increasing market share creating live cutting cost editorial integrity spin-off businesses staff stability hiring 1 26%