Macau International Airport Advertising. Media Kit

Transcription

1 Macau International Airport Advertising Media Kit JCDecaux Transport July 2009

2 JCDecaux Group Worldwide Outdoor Experts

3 Leaders in Outdoor Advertising 1 in Asia-Pacific in Outdoor Media 1 in China in Outdoor Media London 1 in Europe in Billboard Advertising 1 Worldwide in Street Furniture Advertising Paris 1 Worldwide in Airport Advertising Barcelona

4 JCDecaux Airport No. 1 Worldwide in Airport Advertising JCDecaux Airport is the world leader in airport advertising with 165 Airports in 17 countries, targeting over 1 billion passengers a year. Its presence includes London, New York, Paris, Frankfurt, Hong Kong, and Beijing which helps to coordinate National and international campaigns. 165 Airports in 17 Countries

5 JCDecaux Airport China Network Hong Kong International Airport Macau International Airport Beijing Capital Intl. Airport Terminal 3 Beijing Qingdao Shanghai Pudong Intl. Airport Shanghai Hongqiao Airport Qingdao Liuting Intl. Airport Shanghai Macau Hong Kong

6 Macau International Airport 5M PAX in 2008* 24-hour Airport Exclusive Concessionaire Best Emerging Airport Asia** Source: *ADA Administration of Airport Ltd., Traffic Statistics Jan 2009 ** MIA press release Dec 2008

7 Passenger Profile 66% Male, 34% Female Age Group: % PMEB (Professionals, Managers, Executives, Businessmen) Average Dwell Time: 1Hour Monthly Household Income: MOP$20,000 Source: 2008 Passenger Profile Report ADA, Dec 2008

8 Air Passenger by Destination 64% of passengers are from Greater China Region Origin Destinations Taiwan Mainland China Thailand Malaysia Singapore Philippines Japan Vietnam Australia Korea Indonesia Top Destinations Taipei Kaohsiung Bangkok Shanghai Kuala Kumpur Singapore Manila Beijing Wuxi Hangzhou

9 Advertising Formats Prestige Stand out with the most luxurious sites Premium Target highly sought-after travelers Tactical Differentiate through alternative displays

10 Exterior Billboard Located along the main traffic route between Macau International Airport and the Cotai area reaching 100% of all departure and arrival passengers 10

11 Lightbox on Carousel Baggage Reclaim Hall During the waiting time for luggage, these Hugh lightboxes can deliver your message clearly in front of passengers

12 Free Standing Lightbox Departure Duty Free Hennessy Long captive dwell times: best location to give the product details to the target audiences

13 Lightbox on Wall - Check in Hall An amazing and prestigious display targeting both departing and arriving passengers

14 Arrival Lightbox Leaving the arrival immigration area, this part is the only exit for the passenger flow, all passengers will be aware of this spectacular lightbox

15 Arrival Lightbox On every corner of the arrival hall, lightboxes will attract the passenger flow.

16 Welcome Signage In the middle of the arrival hall, this eye catching lightbox is welcoming the passengers.

17 Giant Ceiling Banner Remy Martin Ideal to promote your brand and products in a very dynamic way to captivate passenger s attention

18 Column Wrap Banner Dominating the arrival concourse and benefiting from repetition and frequency the perfect site to maximize exposure

19 TV Wrap This is the best format to capture the attention of the passengers waiting aboard

20 Exhibition Site Offer a unique opportunity for VIP airline passengers to learn about, spend time with and walk away with your products

21 Clock Sponsorship Your brand is easily recognized as travelers are time-conscious

22 Airbridge Exterior Advertising The airbridge is a remarkable form of airport advertising and provides tremendous impact. Advertising at exterior structure creates powerful impact thus results in effective brand building.

23 Airbridge Interior VISA Your messages will be the first that travelers see upon arrival or the last when they depart. This powerful advertising format is available in different sizes

24 Airport Bus Advertising Bus body advertising creates a strong visual impact and enables a wide reach of air-passengers

25 Airport Bus Interior Advertisers are provided with high creativity and flexibility by Airport Bus interior

26 Airport Campaign in MIA Tiffany

27 Airport Campaign in MIA Tiffany

28 Airport Campaign in MIA VISA

29 Airport Campaign in MIA MIECF

30 Contact Us for More Details! For inquiries, please contact JCDecaux Transport - Airport Advertising Team Tel : (852) / (852) Fax: (852) airport@jcdecaux.com.hk