1.5 MEDIA KIT MILLION THOUSAND NUMBERS & DEMOGRAPHICS UNIQUE USERS PAGE VIEWS LEARN. PRACTICE. SUCCEED.

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1 MEDIA KIT LEARN. PRACTICE. SUCCEED. SLR Lounge targets photography and cinematography enthusiasts, primarily serious amateurs and beginning to intermediate professionals. We provide comprehensive workshops on shooting techniques, post production, marketing and more in addition to industry news, interviews, and product reviews for the latest gear. NUMBERS & DEMOGRAPHICS 1.5 MILLION PAGE VIEWS 700 THOUSAND UNIQUE USERS DIVERSITY IN LOCATION DIVERSITY IN LEVEL Roughly 47% of our readership comes from the US, with the remaining 53% coming internationally. Our second-most active country is the United Kingdom, with Canada and Australia close behind. Our readers range from photography and cinematography beginners to industry professionals with 60% of them classifying themselves as practicing amateurs.

2 DIVERSITY IN GENDER The SLR Lounge community has a healthy mix male and female members. Per website analytics, 68% of users are male and 32% are Female. Each platform differs in percentage, with networks like Pinterest and Instagram capturing more of a female audience and Youtube capturing more of a male audience. Facebook is our second largest platform after our website. That community has a close balance, with 54% of fans being male and the other 45% being females. SOCIAL MEDIA SLR Lounge remains an active member on all major social media platforms and strives to provide engaging content for all readers. All of these platforms are updated regularly to continually connect with our audiences and promote growth and interaction. 51K+ FOLLOWERS 4.6K+ FOLLOWERS 213K+ LIKES 17K+ FOLLOWERS 101K+ FOLLOWERS 361K+ SUBSCRIBERS INDUSTRY LEADERSHIP SLR Lounge runs in conjuction with our photography and cinema studio, Lin and Jirsa Photography. At Lin and Jirsa, our team of over 40 photographers, cinematographers, and post producers shoot nearly 350 weddings a year, hundreds of portrait sessions, family shoots, maternity, newborn, and commercial shoots. In total, we photograph nearly 1,000 client commissions a year. Lin and Jirsa was also named Top 100 Wedding Photographers in the US by BRANDSMASH and voted The Best Wedding Photographer in Los Angeles by MyFoxLA.

3 INDUSTRY LEADERSHIP (CONTINUED) SLR Lounge is an official partner of CreativeLive, a prestigious live platform that connects the world s top creatives and instructors with aspiring artists. Our co-founder, Pye Jirsa, is a frequent presenter on CreativeLive and one of their best performing instructors. CreativeLive has also adopted many of the SLR Lounge workshops into the CreativeLive platform, forming the first partnership of its kind. In addition, SLR Lounge has had successful partnerships with: Canon Professional Services Profoto Sigma Corporation Fundy Designer Lowel (GL-1) Magmod Bayphoto Peak Design Animoto Atmosphere Aerosol Lin and Jirsa as seen featured on Canon Professional Services

4 BANNER ADS (RATES & INFO) SIDEBAR BANNER ADS Sidebar banner ads are perfect for new product releases, sales, or general product or brand awareness campaigns. We offer competitive CPM rates with placement displayed in the accompanying graphic. 300 x 250 AD 300 x 250 AD 300 x 250 AD

5 NEWSLETTER (RATES & INFO) NEWSLETTER ADVERTISING We focus on open and click rates rather than simply growing the number of s. We prune out inactive members and use reengagement campaigns to maintain a healthy list. Below are some relevant numbers for our weekly newsletter: Over 55,500 s 25-30% Open Rate 7-10% Click Rate We offer primary and secondary banner locations in our weekly newsletter. After testing, we have found these to be the optimal location for clicks. PRIMARY BANNER Image Dimensions: 200px Wide by 200px Tall Rate: $500 per newsletter. Reserve all 4 in a month for $1,750. ($250 discount) SECONDARY BANNER PRIMARY 200 x 200 AD HERE Image Dimensions: 600px Wide by 200px Tall Rate: $300 per newsletter. Reserve all four in a month for $1,000. ($200 discount) MIX & MATCH PRIMARY & SECONDARY BANNER SECONDARY 600 x 200 AD HERE Mix 2 Primary Banners and 2 Secondary Banners. We switch your ads between the primary and secondary slots from week to week in a month so that users are always seeing something different. Rate: Reserve the Entire month for $1,400 ($200 discount) CONTACT: JEFF LALIER PHONE: JEFF@PIER55MEDIA.COM

6 DEDICATED NEWSLETTER (RATES & INFO) NEWSLETTER ADVERTISING The Dedicated List Rental Advertising Option is open to select companies offering significant and exclusive discounts to our subscribers. In this option, an is sent independently of the weekly newsletter with dedicated content. In order to maintain trust and protect the health of the list, we have a set of requirements that must be met prior to sending your dedicated offer to our list. They are as follows: 1) The company must have a good reputation in the industry. 2) The product must be a good match with our community as determined by SLR Lounge. 3) The discount, offer, or promotion must be significant and beyond what is publically available. 4) The discount, offer, or promotion must be exclusive to SLR Lounge at the time of send. Overall, if the promotion feels like a benefit in the form of an exclusive offer, the recipient is more likely to react positively to the , remaining on our list and taking action on the offer. On the other hand, if the promotion feels like a marketing campaign, then the user is likely to unsubscribe from the list and ignore the offer. Please express interest via with a description of your offer, and we will reply with either an acceptance or with suggestions for a better fit. Rate: $4,000/send CONTACT: CHRISTOPHER LIN PHONE: CONTACT@SLRLOUNGE.COM

7 SOCIAL MEDIA PROMOTIONS (RATES & INFO) FACEBOOK, INSTAGRAM, AND TWITTER MARKETING SLR Lounge has spent years building organic, engaged audiences for Instagram, Facebook, and Twitter. We have recently opened up our social audience to select advertising partners with products, services, and content that match the interests of our audience. OBJECTIVES The objective is to create impressions and drive traffic from our Instagram, Facebook and Twitter accounts for your brand and website. REQUIREMENTS To maintain the trust of our audience, we only allow posts with ALL of the following Content of the posts and content of the links must be educational Product or service promoted must be directly related to photography Company must have a good repulation our the community Copy must be unique and cannot have been previously used in other campaigns Unfortunately, we are unable to accept posts for marketing campaigns that lack an eduational aspect or repeat a marketing message previously used. To ensure that your message is a good match for our social media, please us with your link and a draft of your desired message. Rates: 2 Posts for $1,000 3 Posts for $1,250 4 Posts for $1,500 Mix and match the following post types to fit your social marketing needs: Facebook Post (SLR Lounge Company Page) Instagram Post Bonus: Any purchase of the packages above will include one Instagram Story and Twitter post. CONTACT: CHRISTOPHER LIN PHONE: CONTACT@SLRLOUNGE.COM

8 GIVEAWAY PLAN (RATES & INFO) GIVEAWAY PLAN This all-encompassing plan takes advantage of all of our strengths, including our newsletter, our social media presence, and of course, our monthly readership to help you pursue your lead generation and business growth. The following is included in this package: OBJECTIVES This plan is perfect for announcing a new product or feature. Or you can use this plan for conducting a giveaway and growing one or two objectives that include the following: Youtube Subscribers or Youtube Video Views Twitter Followers, Instagram Followers, Pinterest Followers Custom App or Website Signups Newsletter Signups Contest Entries or Other Measurable Actions GIVEAWAY Provide us with a 500 word article announcing your giveaway. We modify and publish. NEWSLETTER Your giveaway will be the first item in the second section of our weekly newsletter. These newsletter inclusions will appear in two of our weekly newsletters. FACEBOOK (COMPANY PAGE) ANNOUNCEMENT We post the giveaway on our Facebook Page. FACEBOOK (COMPANY PAGE) ANNOUNCEMENT This same post is also shared in our large and highly engaged Facebook Community Group. TWITTER & INSTAGRAM STORY ANNOUNCEMENTS We post the giveaway on our Twitter Account and Instagram Stories once when it is announced and once again when a winner is selected. Rates: 1 Order Package for $3,000 2 Order Package for $5,000 4 Order Package for $8,000 (1 Each Quarter) Note: We have very limited inventory. Furthermore, we are only able to accomodate companies who have a recognizable and reputable standing in the photography industry. Please contact us for more information.

9 GIVEAWAY PLAN (CASE STUDY) Our hosted giveaways have included prizes from companies such as Peak Design, Profoto, Tamron, Westcott, and more. With each contest, we have been able to gather a substantial amount of s as well as followers, subscriptions, and membership sign-ups for our advertisers. PEAK DESIGN GIVEAWAY 511 COLLECTED S SUBSCRIBED TO 500 PEAK DESIGN MAILING LIST SUBSCRIBED TO 500 SLR LOUNGE YOUTUBE CHANNEL PROFOTO & CLOUDSPOT GIVEAWAY 7582 COLLECTED S SUBSCRIBED TO 7461 PROFOTO MAILING LIST TWEETED 2144 ABOUT THE GIVEAWAY SIGNED UP FOR 1591 CLOUDSPOT

10 CUSTOM ARTICLES (RATES & INFO) CUSTOMIZED CONTENT MARKETING One of the most effective ways to reach our audience is with educational content. These artifcles are educational posts built around your product or service and written by our staff writers. With education as the primary goal, mentions and recommendations of your product or service is genuine and organic. To maintain trust and authenticity in our community, we are only able to accomodate products and brands that our writers actually use in their photography. Rate: $3,000 per article Restrictions: Must be a service or product we already use or would use The article remains online indefinitely, accumulating more views over time CUSTOM ARTICLE DISTRIBUTION In addition to having your custom article appear on our site, the article will also be distributed to our audience in the following ways: NEWSLETTER Your article will be the first item in the second section of our weekly newsletter. These newsletter inclusions will appear in two of our weekly newsletters. FACEBOOK (COMPANY PAGE) ANNOUNCEMENT We post the article on our Facebook Page AND promote or boost the post on our main company Facebook page. FACEBOOK (COMPANY PAGE) ANNOUNCEMENT This same post is also shared in our large and highly engaged Facebook Community Group. TWITTER & INSTAGRAM STORY ANNOUNCEMENTS We post the article on our Twitter Account and Instagram Stories once when it is announced and once again when a winner is selected.

11 VIDEO ADVERTISING (RATES & INFO) CUSTOM VIDEOS FEATURING EDUCATION UTILIZING PRODUCT For these types of videos, we only accept sponsors with products that we already use (or would use) in our actual business. Using these products, we create interesting, approachable, high-quality education for our community. See the Profoto Case Study at the end of this document for an example of the effectiveness. Rate: for a custom quote Restrictions: Must be a service or product we already use or would use The videos remains online indefinitely, accumulating more views over time Your link is included in the video s accompanying article on SLR Lounge YOUTUBE VIDEO SPONSORSHIPS We also offer the option to sponsor individual Youtube videos. By choosing to advertise with us through sponsoring our various educational videos, we would help promote your brand and drive traffic to your site in a number of ways: Rate: $300 per video or $1000 for 4 Videos Your logo will play for 4 seconds prior to the YouTube video Your website is linked in the annotations The videos remains online indefinitely, accumulating more views over time Your link is included in the video s accompanying article on SLR Lounge SPONSORED BY CONTACT: CHRISTOPHER LIN PHONE: CONTACT@SLRLOUNGE.COM

12 CUSTOM VIDEO (CASE STUDY) One of the most effective ways to reach our audience is via Content Marketing. For Profoto, we created a series of videos (with accompanying articles) in which we promoted their B1 and B2 flash units. In the video highlighted below, we demonstrated how to recreate golden hour with the B1 flashes. THE NUMBERS Upon the video series initial release, this specific episode reached the following statistics (as of April 2018): 236K 417 PROFOTO YOUTUBE VIEWS PROFOTO FACEBOOK POST LIKES

13 CUSTOM VIDEO (CASE STUDY - CONTINUED) This episode was mainly featured on: Profoto s Main Site SLR Lounge SLR Lounge Facebook Page SLR Lounge YouTube Channel Lin and Jirsa Lin and Jirsa Facebook Page Page views on SLR Lounge This video was wildly successful and was picked up by every major Photography News Site, including sites such as the following: Fstoppers PetaPixel Resource Magazine DIY Photography This particular video was also featured on the front page of /r/photography (a subreddit of Reddit) with 333 points, 117 comments, and an audience of 259,453 readers as of December 2015.

14 AFFILIATE PARTNERSHIPS (CASE STUDY) The affiliate (revenue sharing) model is another way we work with partners. As with our educational video partners, we only work with affiliate partners with products that we already use or would use in our actual studio. Below is a case study with Photomatix, a company that specailizes in HDR software. While in partnership with Photomatix, we sold over 300 licenses in 2014 and 2015 of their software. This equalled to roughly $30,000 of revenue for their company. Our primary means of promotion that led to these results included: ARTICLES ON SLR LOUNGE We provided links to Photomatix product pages in any applicable educational articles on our website. YOUTUBE VIDEOS We mentioned the software in any of our HDR tutorials on YouTube. NEWSLETTER We provided ad spaces in our weekly newsletter that has an audience of over 70,000 subscribers.

15 THANK YOU! GETTING STARTED We would love to chat with you to understand your overall goals and craft the perfect plan to achieve your objectives. We understand that every business is different, and we re here to help you maximize the effectiveness of your advertising budget. FOR BANNER ADS, NEWSLETTER ADS AND PAID GIVEAWAYS Contact: Jeff Lalier Cell: FOR CUSTOM VIDEOS, AFFILIATE RELATIONSHIPS, AND CROSS PROMOS Contact: Christopher Lin Cell: