#DoDivision

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1 Do Division Street Fest 2018 Friday, June 1st from 5pm-10pm Saturday & Sunday, June 2nd & 3rd from 12pm-10pm on Division Street between Ashland and Leavitt in West Town Chicago #DoDivision Contact: Kara Hughes Salgado

2 Do Division Street Fest takes place on Division Street between Damen and Leavitt in West Town Chicago and features two live music stages, a wide variety of local vendors and food, plenty of ice cold beer, wine and spirits, a dedicated Family Fun Fest area with family activities and stage (which exclusively benefits local elementary schools), plus Do Fashion a with local designer runway shows and DJs. Subterranean programs the talent for the west stage. They have a fantastic track record booking in demand acts for their club and other local festivals such as Wicker Park Fest and Green Music Fest. Subterranean s reputation for featuring the most current and popular indie-rock bands is also outstanding, and their stage s draw combined with that of the Empty Bottle Presents stage guarantees huge crowds of diverse live music lovers at Do Division Street Fest. & programmed by two renowned West Town Chicago live music venues: The Empty Bottle & Subterranean The Empty Bottle is known for booking diverse, cutting edge and high quality indie-rock and alternative music and was named One of the best clubs in America by Rolling Stone Magazine. Having the east stage programmed by Empty Bottle Presents assures that the event will feature a very current, original, and diverse live music line up of the highest quality. Division Street between Ashland and Leavitt is packed with independent businesses, salons, spas, restaurants, bars, bakeries, coffee shops and cafes. Division Street divides the trendy West Town neighborhoods of Wicker Park to the north, and Ukrainian Village and East Village to the south. It s wide, tree lined sidewalks and dozens of outdoor sidewalk cafes give it a distinctly European feel. The local retailers and boutiques participate as vendors, and also organize Do Fashion, an event within the street festival with a runway, prominent local DJs, and various local fashion shows throughout the weekend. Visit to learn more about this exciting business district. Because you want your brand associated with this cutting edge event! Sponsorship can connect your business with a wide range of consumers through sampling and or sales, lead generation, displays, retail bounce-back programs, on-site signage, media logo inclusion, web links, social media promotions and more. Sponsorship of Do Division Street Fest offers your business or client direct, live exposure to large crowds of urban trendsetters in a relaxed, friendly and non-threatening environment. Customized sponsorship packages are created to suit sponsor budgets and objectives. The event is produced by the West Town Chicago Chamber of Commerce, a 501-C6 non-profit organization providing valuable programs and services for the local small businesses. The event reflects and benefits the neighborhood, highlights local independent businesses, and event sponsors have the ability to reach a very desirable demographic of trendsetters, Millennials and more. Sponsorship packages are varied in price and perks can be customized. #DoDivision?

3 & Do Division Street Fest appeals to a wide audience from trendsetting Millennials to Gen Y and Xers. West Town neighbors, families, and Chicago-land festival, fashion, and music enthusiasts of all ages attend the event. Please inquire for attendance figures: info@westtownchamber.org. Sponsors are included in a strategic marketing plan valued at over $40,000! WXRT is the anticipated exclusive radio sponsor with over 40 promotional spots for the event, inclusion online in summer calendar with link, inclusion in electronic newsletter. Media Sponsors TBD and a healthy advertising budget will provide the event with multiple display ads and online promotions. Social Media Marketing: Do Division s Facebook Page, Instagram, and Twitter accounts promote the event and certain top tier sponsors to over 10,000 fans and followers. During the 3 day fest there averages over 2 million impressions on the Facebook page! Sponsors can also sponsor custom branded geo-filters for Snapchat and other social media promotions onsite. 500 posters and 10,000 postcards are produced with sponsor logos which are distributed locally. The event is promoted on the West Town Chamber of Commerce website and on the event s exclusive website with sponsor logos and links. Additional Marketing: Press releases are sent to over 100 local and national press contacts resulting in great editorial coverage. Do Division Street Fest appeals to a wide and diverse audience: Annual attendees at the event appear to be split approximately 50% male and 50% female. The majority of attendees are between years old. The Facebook fan data below provides evidence that both women and men follow the event, again with the majority 45% between years old, and 32% between years old. #DoDivision

4 Do Division Street Fest social media marketing managers utilize Facebook, Twitter, Instagram and Snapchat accounts to promote the event. Certain sponsors can be promoted on social media platforms with posts, images, messages and branded geo filters. During the 3 day fest there averages over 2 MILLION IMPRESSIONS on the Do Division Street Fest Facebook #DoDivision 3.3K Went and 8.7K Interested in the Do Division Street Fest s 2017 official Facebook Event. Facebook Statistics March 1 - June 30, 2017:

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12 Photographs by VitalKopy Media / REP3.com / Cage & Aquarium

13 Sponsorship prices range depending on the type of sponsor, the onsite activation space needs and activities, and the specific sponsor benefits chosen to achieve the desired level of brand exposure. Custom sponsorship packages are created according to the sponsor's individual category, goals, onsite activities, activation size and budget. Available Sponsorship Benefits: Category exclusivity Presenting sponsorship of the event, a live music stage, or special area such as a sponsored family activity area or special lounge onsite On-site activation space, typically 10' x 10', 10' x 20', 20' x 20', 20' x 40'... Customized display, sales and/or sampling rights (certain restrictions apply) Logo inclusion in event promotional materials, print advertisements, online advertisements, posters, postcards Logo and link on event website sponsor or home pages Logo placement on banner signage onsite on entrance gates Logo inclusion on live music stage sound wing banners Logo, image and/or message promoted on event social media platforms Facebook, Instagram and Twitter Sponsor branded geo-filters for onsite Snapchat promotions Sponsorship benefits can be customized to suit the sponsors goals and objectives. Custom branded infrastructure, tents, branded vehicles, inflatables, games and other promotional items can be brought in by sponsor to an allotted onsite sponsor activation space. Access to electricity and equipment can be supplied such as tents, counters, tables, sign poles, chairs... To arrange for a custom sponsorship package and for more information please contact: Kara Hughes Salgado West Town Chamber of Commerce 1819 W. Chicago Ave. Chicago, IL ksalgado@westtownchamber.org