Welcome & Introductions

Transcription

1 The Importance of the Donor Relations Rl Annual Giving Partnership Colleen Brade RuffaloCODY Sara Pond Colorado School of Mines Foundation Welcome & Introductions History Today Importance of Integrated Stewardship Plan Trends & Examples Results Justify More Resources Take Aways Feedback what s happening in your shop! History Donor Relations vs. Stewardship Major/principal gifts or campaign focus What happened in ? 1

2 Today Donor Relations & Stewardship Office oversee processes and services portfolio management Donor Relations & Annual Giving Partnerships extend donor relations to the masses Importance of Integrated Stewardship Plan Going beyond standard gift receipts, acknowledgment letters, and events What does an integrated plan look klik like? constituencies segments frequency Integrated Stewardship Plan Trends & Examples Multi channel effort to cultivate, solicit and steward through annual giving direct mail, phonathon, electronic outreach social media strategic placement of stewardship communications thank a thons/student thank you calls broadcast voice messaging e thank you s stewardship postcards impact reporting 2

3 Integrated Stewardship Plan Trends & Examples Involve campus community to demonstrate impact of giving students faculty and staff deans/provost/president volunteers Trends & Examples Segments to watch for Making mass recognition easy retention: first time and loyal donors reactivated donors increased giving online: sustaining/recurring monthly donors leadership giving employees, faculty, staff married alums Retention: First Time Donors 3

4 Retention Loyalty Reactivation 4

5 Increased Giving Online: Sustaining Recurring Value Difference Sustainers vs. Single Gifts: 6 Year Value of 1,000 New Donors Source: Target Analytics 2012 Online 5

6 Online Dear Colleen, Your support this year has helped thousands of students address climate change, access to healthcare, modernization and social change, and other issues in communities around the globe. More importantly, you ve inspired young people to become innovators in their future careers. Please enjoy our new video featuring interviews with our alumni who became involved with World Learning as early as 1949 and as recently as Whether they have dedicated themselves to alleviating poverty, revolutionizing the arts, or running their own businesses, our alumni are making an impact. With your continued support, we ll stay at the forefront of advancing leadership for With much appreciation, Rosamond P. Delori World Learning Board Chair P.S. To learn more about how World Learning and supporters like you are advancing leadership, please read our Annual Report. years to come. Online University at Buffalo You Tube Thank You Video Impact Reporting 6

7 Leadership Mines President s Council premium enclosure Calendars Colorado School of Mines How our teams partner stories: web, updates, annual report core stewardship plan: hone in on AG s areas in which to improve events: getting the right people in the room; focus on endurance of gift rather than size acknowledgements: personalized messages premiums Using data to inform strategy E Days Giving Challenge Smart implementation after a conference 7

8 Results Justify More Resources Retention & Loyalty Rev. Per Donor for New and Multi-Year Donors Retention & Loyalty Additional Dollar Increase for Each Percentage Point Increase in Retention Rate Take Aways How do you extend donor relations to the masses? How can you effectively communicate with your annual giving donors to let them know their gifts are making a difference? What are some ways your shop can team together to cultivate and renew donors, as well as increase retention rates and revenue? Take Aways Keep it simple don t need to send all of the fluff! Make it meaningful stories, stories, stories Core stewardship plan Define areas of weakness in annual giving shop and work into plan Justify resources: what would it mean to raise your 1 2 year retention rate from 50% to 58% in terms of dollars and donors? 3 4 touches before next solicitation (immediate, 3mo, 6mo, 9mo and 12mo communications) Focus more on online engagement 8

9 Thank you! For more information contact: Colleen Brade Sara Pond Please complete the session evaluation at: 9