Delivering superb response in two vibrant markets. PRINT and ONLINE MEDIA INFORMATION

Transcription

1 Delivering superb response in two vibrant markets 2017 PRINT and ONLINE MEDIA INFORMATION

2 Wood Industry: The magazine your customers like At Wood Industry, we don t want marketers to buy ads unless they receive value. Value and market response that grows out of: Quality content. Just ask your customers about their reading habits, and why they stop what they are doing to read Wood Industry. Loyal readers. Our readership is current, clean and on-target. Average circualtion is 14,034 qualified subscribers, 77.9% qualified within one year. We can confidently explain Wood Industry s circulation superiority over competing titles; ask to see the documentation and details. Respected profile. Industry members across North America, and around the globe, recognize Wood Industry as a fearless advocate for prosperity. Wood Industry is also known as a fierce supporter of standards, for the industry served, as well as for professional publishing. That s money in your pocket. Join the winners that depend on Wood Industry to generate Canadian market response. Replica editions posted at The business side of woodworking

3 The business side of woodworking Wood IndustryUS: Finally, a medium that challenges, entertains and respects American wood-products manufacturers Wood IndustryUS supplies energized market response, by providing independent, relevant, thought-provoking content, that respects readers and holds attention. Wood IndustryUS is currently a monthly e-letter, supported by woodindustryus.com. An on request e-magazine will follow, then a traditional print magazine. This strategy is based on our clear and long-term success with Wood Industry in the Canadian market. Subscribers are qualified, top-level participants in U.S. wood processing. Our high-quality lists combined to total in the tens of thousands, comparable to the number of companies in the U.S. sector. Our list is growing due to referrals, web sign-ups and new sources. We invite advertisers to measure our marketing effectiveness by the only standard that matters: customer engagement and response Wood IndustryUS e-letter rates: $500 USD per insertion, no agency discounts. Wood IndustryUS reader comments WOW!!! I was searching for a review on the Multicam 8000 Series 5-axis CNC router and I found this!!! Fantastic editorial and it absolutely Hit The Nail On The HEAD!!! I would like to support your effort of spreading the truth. How do I subscribe to your magazine? Joel Lee Thompson I loved your article and couldn t agree more on all your points. From your photo we are about the same age and lived in an age where hard work was expected and was how things worked. Hang tough on your principles... Keep up the good work!! Tom Talbot Well Sir, You have done it again written an article that challenges us once more to consider Reality. Mitch Kent I was about to delete your newsletter as junk mail but started reading your article. The more I read, the more I was fascinated. Your ability to communicate is amazing and you kept my attention down to the last. Roger Peck

4 Additional marketing opportunities WOOD INDUSTRY E-LETTER SPONSORSHIP Wood Industry s popular monthly e-letters are timely, funny and talked-about; a vibrant link in Canada s industry community. Sponsors receive a 300 x 250 pixel ad at right. $500 per issue, no agency discounts SUPPLY SIDE E-LETTER SPONSORSHIP Supply Side is a monthly e-letter for suppliers to North America s wood manufacturers. Commentary is wide-ranging, helping suppliers with their challenges. Sponsors receive a 300 x 250 pixel ad at right. $250 per issue, no agency discounts WEB ADVERTISING on WOODINDUSTRY.CA or WOODINDUSTRYUS.COM Banner ad, 700 x 100 pixels, monthly rate $ mos. $ mos. $ mos. Full size ad, right, 300 x 250, monthly rate $ mos. $ mos. $ mos. Half size ad, right, 300 x 125, monthly rate $ mos. $ mos. $ mos. Digital technical specifications appear on page 6. CUSTOM VIDEO PRODUCTION Let our professional production team tell your product s story in video! See examples on Wood Industry s YouTube channel, Call for information WOOD INDUSTRY WALL CALENDAR Published since 2009, Wood Industry s 22- by 29-inch wall calendar mails as an insert with the November-December issue offering a full year of exposure in one product. $1,400 for half-page ad, $800 for quarter-page ad POLYBAG INSERTS Our circulation list is the best in the business target prime prospects through polybag inserts, and connect with them at a fraction of direct mail s cost. Advertisers may specify sorts by region or sector. Call for information CUSTOM PUBLISHING, E-BLASTS, DIRECT MAIL, LIST RENTALS... You tell us what you need.

5 The business side of woodworking 2017 COLOUR ADVERTISING RATES Canadian dollars 1x 3x 6x DPS $6,518 $6,258 $5,736 Half Spread $4,996 $4,796 $4,379 Full Page $3,934 $3,777 $3,462 Two Thirds $3,501 $3,361 $3,081 Half Island $2,911 $2,795 $2,562 Half $2,478 $2,379 $2,181 Third $1,928 $1,851 $1,658 Quarter $1,770 $1,534 $1,181 Sixth $1,574 $1,369 $1,054 OBC, IFC $4,603 $4,419 $4,050 IBC or request $4,406 $4,230 $3,877 Insertions in Wood Industry s sister publication, Coverings, count toward frequency discounts See technical specifications, display ad sizes and contract provisions on page PRODUCTION SCHEDULE JANUARY/FEBRUARY 2017 Space: Jan. 9 Safety Material Jan. 13, Mail Feb. 2 MARCH/APRIL 2017 Space: Mar. 6 Import/export, Interzum, Ligna Material Mar. 10, Mail Mar. 30 MAY/JUNE 2017 Space: May 8 Labour, Emerging markets, AWFS Material May 12, Mail June 1 JULY/AUGUST 2017 Space: July 10 Marketing Material July 14, Mail Aug. 3 SEPTEMBER/OCTOBER 2017 Space: Sept. 11 Design, WMS Material Sept. 15, Mail Oct. 5 NOVEMBER/DECEMBER 2017 Space: Nov. 6 Logistics, Reader survey, Material Nov. 10, Mail Nov wall calendar insert Wood Industry s Supply Side e-letter broadcasts the first Tuesday of each month. Wood Industry e-letter broadcasts the second Tuesday of each month. Wood Industry US e-letter broadcasts the fourth Tuesday of each month.

6 Print display ad sizes DPS Trim 16-1/4 x in., Bleed x in. HALF SPREAD Trim 16-1/4 x in., Bleed x in. FULL Trim 8-1/8 x in., Bleed 8-3/8 x in., Live area 7-1/8 x 10 in. TWO-THIRDS Vertical 4-5/8 x 10 in., Square 7-1/8 x in. HALF ISLAND 4-5/8 x in. HALF Vertical 3-3/8 x 10 in., Horizontal 7-1/8 x in. THIRD Vertical 2-1/4 x 10 in., Square 4-5/8 x 4-7/8 in., Horizontal 7-1/8 x in. QUARTER Vertical 3-3/8 x in., Square 4-5/8 x 3-3/4 in., Horizontal 7-1/8 x in. SIXTH Vertical x 4-7/8 in., Horizontal 4-5/8 x in. Technical specifications High-resolution PDF or EPS files with fonts embedded or converted to outlines are preferred. Colour files must be CMYK. Proofs must accompany all submissions. Minimum resolution for rasterized images is 300 pixels per inch. Publisher will not be responsible for the reproduction of colour advertisements unless accompanied by a high resolution, full-colour, contract-quality proof to ensure proper reproduction. DIgital advertising should be in jpg, png or gif formats, to smallest file size. Animation is allowed, but may not display properly on every recipient s system. Contract provisions Terms: Net 30 days from date of invoice, payable at office of publication in Canadian funds, or equivalent funds at the rate of exchange prevailing at time of payment. Advertiser and advertising agency agree that Wood Industry shall be under no liability for failure to insert any advertisement. Our policy is that the advertising agency and/or advertiser are jointly or severally liable for all advertising invoices. All advertising is subject to approval of publisher. The word advertisement will be placed above copy that resembles editorial matter. Advertiser and advertising agency assume liability for all content (including text, representation and illustrations) of advertisements printed, and also assume responsibility for any claims arising therefrom against the publishers. Rates are based on total amount of space used in 12 months from date of first insertion. Advertisers will be short-rated if they did not use the amount of space upon which their billings were based. Advertisers will be rebated if they use sufficient additional space to warrant a lower rate. Accounts referred to collection will pay reasonable collection fees. Advertisers are charged incurred production costs. Cancellations are not accepted after closing dates. Published by W.I. Media Inc. Box 84 Cheltenham Caledon, ON L7C 3L7 Canada Fax Press releases to: news@wimediainc.ca