Welcome ephotozine provides the perfect social platform to inspire, inform and educate photographers

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1 media pack 2018

2 Welcome ephotozine provides the perfect social platform to inspire, inform and educate photographers An online magazine / resource / community with camera reviews, news, techniques, tutorials, busy forums, highly interactive photo gallery, competitions and much more.

3 What We Do From beginner to professional, amateur to techno geek, we provide a platform for photographers of all levels We educate with daily tutorials We inspire through portfolios and award galleries We inform using experts in the field We review cameras and accessories We encourage members to become better photographers We help advertisers reach their target audience We are solely dedicated to all things photography, ensuring our visitors are 100% interested in photography alone - no diluted messages.

4 Background We have come a long way since our 2000 launch! Founded in Oct 2000, ephotozine has been established 18 years and is the UK's leading, awardwinning online photography magazine. LEADING THE WAY! We were the first online photography site to have our statistics independently verified and ABC Accredited, in August An outstanding 66% ABC traffic increase since our 2011 audit! We have increased from an official 960,769 monthly unique visitors to an amazing 1,595,115; a massive increase of 66% when many photographic paper magazines are in decline. Plus an incredible 44% increase in our monthly unique impressions; up almost 2 million, from 5,828,881 to 7,808,880! We continue to grow but haven't audited since 2012 because none of our so-called 'competitors' followed suit. It is expensive to continue auditing under these circumstances and we would much rather invest in ensuring our site stays no.1!

5 Our Audience Demographics We deliver an engaged, informed and influential photography audience to your products / services 1.6 Million Average user profile 7.8 Million Monthly Unique Visitors Monthly Page Views 26,000+ 8,100+ Facebook Fans Twitter Followers 180, ,000 Registered Members e-newsletter subscribers 2, min 40 secs Google+ Followers Average Visitor Duration Married Prosumer 53% are years of age Full-time professional employee Earning 30,000-49,999 (closely followed by 70,000+) Mainly buys online both new and used Influenced to purchase by website reviews & adverts Visits ephotozine most days In the next 12 months they intend to: Spend 500 to 1000 on a digital camera Spend up to 500 on imaging software Purchase these top 5 accessories: (1)Lenses (2)Filters (3)Memory card (4)Bag (5)Tripod. 39% Canon 30% Other 31% Nikon Brand Usage 15% 15% Other 12% Other Female 10% US 75% UK 85% Male Location Gender 46% % Age

6 Average User Profile Male Married Full-time professional employee Earns 30,000-49,000 p/a Located in the UK 2 children Interested in photography more than 20 years Proficient / semi-pro level of photographic ability Owns a DSLR Interested mainly in landscape, wildlife, black & white and macro photography Visits websites to keep up to date with photography Mainly influenced to purchase by website reviews Visits ephotozine most days ephotozine advertising campaigns influence them to purchase Intends to spend 500 to 1000 on a digital camera in the next 12 months Intends to spend up to 500 on imaging software in the next 12 months Intends to buy these top 5 accessory items in the next 12 months: (1) (2) (3) (4) (5) additional lenses filters memory card camera bag tripod Buys both new and used photographic equipment Mainly buys online and from independent photographic retailers Print their photos at home with a printer Store their images on a hard drive (computer and / or external) Uses Adobe image-editing software Would attend photo training courses / events and pay for ones of interest They don't have their own personal website and are considering one

7 Site Camera Statistics Top 10 Cameras Brands Owned: 1. Canon: 764,824; 38.8% (up from 642,375 & 39.3%) 2. Nikon: 614,552; 31.2% (up from 507,072 & 31.0%) 3. Sony: 116,167; 5.9% (up from 98,075 & 5.8%) 4. Fuji: 105,106; 5.3% (up from 96,686 & 5.27%) 5. Pentax: 88,655; 4.5% (up from 70,979 & 4.3%) 6. Olympus: 88,166; 4.5% (up from 73,029 & 4.4%) 7. Panasonic: 64,062; 3.25% (up from 45,953 & 2.8%) 8. Samsung: 13,058; 0.7% (up from 11,094 & 0.6%) 9. Kodak: 12,329; 0.6% (up from 12,031 & down from 0.8%) 10. Apple: 4,625; 0.23% (new entry for 2018; overtaken Casio)

8 Opportunities OPPORTUNITIES

9 Advertising Opportunities Invest your company s advertising budget wisely As well as extremely effective Leaderboards, MPUs, DMPUs and exclusive Mastheads, all served using our geo-targeting software to generate mass exposure to our entire site visitors through the duration of big-impact campaigns, we also offer the following: Photo Month e-newsletters Advertorials Home Page Takeovers Social Network Opportunities

10 Advertising Opportunities Your fully branded section within ephotozine We can create a Branded Site' within ephotozine, bringing together all that is YOU on our site: Your Your Your Your Your Your Your Your Your photos news competitions forum adverts reviews videos social network feeds dealers etc. It's your hub on our site for the community to see, discuss and participate in Your World!

11 Exclusive Product Puzzle: Engage our Audience & Create a Campaign with a Difference! As our members love competitions and games, we can create an interactive slide puzzle which is guaranteed to be seen by our 1.6 million uniques per month; every one of them will see the overlay once per day your message cannot be missed! We restrict the use of overlays to high-profile campaigns and select clients only, offering mass impact and generating fantastic CTRs of above 25%! These are our most successful campaigns on site, receiving, on average, over 1.2 million views, (an incredible) 300,000 clicks, a playing/interaction time of almost 3 minutes and an unprecedented CTR of over 25%!

12 Samsung Memory Puzzle Example Screenshots

13 Exclusive 48-Hour Home Page Takeover To create mass impact we can offer an ephotozine exclusive Home Page Takeover; great for product launches! Your ads will be displayed everywhere on the home page (leaderboard, skyscraper and MPU) and the entire home page colour scheme will be rebranded with your company colours; your message can t be missed!

14 Other Home Page Takeover Examples

15 Exclusive Sponsorship of Photo Month Take exclusive sponsorship of our exciting Photo Month Calendar with daily photographic hints, tips and tricks. We encourage readers to come back daily, read the content and have a go at the challenges we set. Ensure your products are seen by highly enthusiastic photographers. (Month subject to availability).

16 Annual Enhanced Directory Listing; Our Most Cost-Effective, High-Profile Opportunity We ve recently re-launched these, making them 100% mobile & user-friendly. They provide fantastic exposure on site and in our newsletters, offering: 24/7 customisable listing, detailing all your company information, logo and website link updateable any time Priority listing positioning of your directory page Highlighted PRs in our popular news section to promote your products/services Run-of-site small, shared advert for 12-months, worth 5,400 Featured in our monthly editorial 'What's Hot' article Free newsletter mention to 125,000 subscribers Links to your social network channels and news feeds

17 ROS Half Skyscraper High-Profile Ad Space The exclusive half-skyscraper (120 x 300 pixels) sits in a prime position run-of-site. It is shared with with no more than 10 clients, offering an excellent high-profile exclusive opportunity for a fraction of the normal cost.

18 Advertorials Exclusive advertorials are written in-house, promoted on site and in our weekly newsletter for one month then permanently archived for reference.

19 Mini Advertorials; Lots of exposure for a fraction of the usual cost A Condensed Version of Normal Advertorials for more Limited Budgets Your advertising feature will be promoted on our home page (shared with others), in one weekly newsletter to over 125,000 subscribers then permanently archived in our features area after one month. The advertorial copy can be provided by you or written by our editorial team at no extra cost, with a word and image limit.

20 Exclusive Standalone e-newsletter Reach our dedicated newsletter subscribers High-profile clients have an exclusive option available of dedicated standalone HTML e-newsletters to our registered subscriber database of over 125,000. These have great impact because of their exclusivity and are received very well with our audience.

21 Christmas : Newsletter Advert Every December we send an eagerly-anticipated Christmas Newsletter to our database of over 125,000 subscribers detailing all our client s special offers for Christmas. It is also hugely promoted on site to our 1.6 million people and is massively successful due to the prize draw element (each client provides a prize).

22 Social Network Opportunities Reach out to our highly social photography network We have a highly active social network of over 26,000 Facebook fans and 8,100 Twitter followers, for which we can offer exclusive sponsored posts and tweets FREE with some promotional campaigns

23 A Selection of our Advertisers Thank you to our advertisers and sponsors (a selection shown below) why not join them?

24 Contact Us The UK s first ABC-Audited photography website All campaigns include free geo-targeting, monthly reporting statistics and a dedicated campaign manager offering daily monitoring for full optimisation. For more information and bookings please contact: Tracey Jennings: Managing Director and Head of Sales +44 (0) Magezine Publishing Ltd The Turbine Shireoaks Triangle Business Park Coach Close Shireoaks Nottinghamshire S81 8AP England advertising@ephotozine.com