The Press of Atlantic City

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1 The Press of Atlantic City

2 JULY 16, 2012 Minimalist Advertising = Simplicity Guest Post by Haley, Rowan University The Press of Atlantic City Marketing Intern Less is more. With so much clutter in the world, it s now eye catching to go in the opposite direction. You do not need to put all your information and a lot of design into one advertisement. The main idea of minimalist advertising is to convey one clear message with the least amount of graphics. The simpler your advertisement is, the stronger it is. With minimalist advertising, you get the viewer to see what you want them to see. Negative space can draw the viewer s attention to your message and logo since it intensifies your design. Most people think of negative space as white space which is not always true, it is any space that is not occupied by other graphics. You can be creative when using negative space, but don t let it distract the viewer from your main message and logo. Have one central graphic to convey the message in a creative way that will get your viewers to think. This helps them remember your brand. For one example, see our previous post on Ray Ban ads. If your advertisement is too busy then viewers may not want to read it. Too much information and clutter also does not allow you to control what viewers see in your advertisement. With less content, viewers will easily understand your message. It s one reason to consult an expert. Left on their own, advertisers will always try to squeeze in a bit more information to get a little bit more out of their advertising investment. In fact, they are doing just the opposite, and detracting from your ad s effectiveness. Ease and maintenance are also advantages to minimalist advertising. With simplicity, you only need to include relevant design components. There are not many alterations that need to be made to a simple layout, but simple usually requires strong conceptual development that can be time consuming. You need to make sure you have a strong concept otherwise your advertisement may not be effective. Eye direction and placement should also be considered when developing your concept since they can help make your advertisement stronger. It s no secret why the best ads are done by the big, national brands. Simple takes serious work, generally done by a professional. Don t cheat yourself by not getting the best creative advice in your ad design. The Walk-away: Stay simple and creative. Make your advertisement stand out with a simple graphic that conveys a strong message and has viewers intrigued. With so much clutter, a pop of red will stand out.

3 Introducing... What s an easy, new, free way to stay informed about ad trends across all media, including social media? Ads with Legs. A new blog created by local advertising and marketing pros passionate about all aspects of advertising. Ads with Legs.com, publishing daily Monday through Friday, supports small to mid-sized businesses to even out the playing field with their larger counterparts. It provides practical advice from group experts with various backgrounds including ad design, media placement, SEO, digital sales, and positions across all media platforms. This blog serves as a place where businesses or the community can learn reliable and effective advertising tips and tricks from the comfort of their own office, laptop or smartphone. Feel free to join in our blog conversations and share your knowledge about our blog topics. If you have any questions or would like to give us your feedback, us at AdswithLegs@pressofac.com. Walk this way to Ads with Legs. Please share and LIKE US on at Ads with Legs

4 Introducing... Ads with Legs is a new blog published by local advertising and marketing pros passionate about all aspects of advertising. This blog serves as a place where businesses or the community can learn reliable and effective advertising tips and tricks. We would like to invite you to visit for an Ads with Legs.com opportunity to share your intellectual insight and experiences through blog posts or feedback. We know you are as passionate about these topics as we are. Feel free to invite your students to also engage in the conversation through blog posts. This will give them insight to learn how working industry professionals approach different forms of advertising such as social media. This may be a great opportunity for you to supplement your lesson plans. We would like to hear your feedback. If you have any questions or are interested in writing a guest post, please let us know through at AdswithLegs@pressofac.com or by phone at (609) Walk this way to Ads with Legs. Please share and LIKE US on at Ads with Legs

5 Introducing... Did you get the chance to view Ads with Legs.com? We would love for you to join in on the conversation so we can hear your intellectual insight and experiences through blog posts or feedback. We know you are as passionate about these topics as we are. Ads with Legs is a new blog published by local advertising and marketing pros passionate about all aspects of advertising. This blog serves as a place where businesses or the community can learn reliable and effective advertising tips and tricks. Here are recent blogs that are talked about on Ads with Legs. Digital Dish: Is Having a Great Website Enough? You finally bit the bullet and hired a company to design your business website. Although you secured a catchy URL years ago, you haven t been able to focus on doing anything with it... link: Full Article... Start Planning Your 2013 Marketing Now Did someone say 2013? It s right around the corner. To get a head start in the planning game, it s really essential to be thinking about the total process of media... link: Full Article... Time Is On My Side In the age of instant everything, it s easy to forget that some things take time to turn out right. Sure, you could throw some bottled barbecue sauce on those baby back ribs and toss them in the microwave... link: Full Article... Walk this way to Ads with Legs. Please share and LIKE US on at Ads with Legs

6 Introducing... In case you didn t get a chance to visit Ads with Legs, here are some recent posts: Minimalist Advertising = Simplicity Guest Post by Haley, Rowan University; The Press of Atlantic City Marketing Intern Less is more. With so much clutter in the world, it s now eye catching to go in the opposite direction. You do not need to put all your information and a lot of design into one advertisement... link: Full Article... The Yin and Yang of Social Media and Traditional Marketing Guest Post by Christina Leung, Rutgers University; The Press of Atlantic City Marketing Intern In a world full of producers and consumers, one of your top goals is to be noticed right behind making a boatload of money... link: Full Article... Ads with Legs is a blog published by local advertising and marketing pros passionate about all aspects of advertising. This blog serves as a place where businesses or the community can learn reliable and effective advertising tips and tricks. If you have any questions or are interested in writing a guest post, please us at AdswithLegs@pressofac.com or by phone at (609) Walk this way to Ads with Legs. Please share and LIKE US on at Ads with Legs

7 Project Brief Project: Platform: Managing Depts.: Key Administrators: Sign in Codes: Other Admins.: Goal: What it does: Post Calendar: Post Tone: Community Service Facebook Facebook Page Marketing Trisha Lombardo TBD Haley Provide improved service to nonprofit organizations and inform readers of community service information on a Facebook page that is monitored by The Press of Atlantic City Marketing Department. Allows all of our community service partners a way to post their information onto a social networking site to reach a higher audience. Helps organizations maintain a new audience of The Press, on their own, after their advertising budget for print has been used. Provides non-profit organizations with a platform to get their message out as opposed to only employing print. Regularly posted from Marketing through Hootsuite, but also dependent on how many organizations are posting their own information and how often they are doing so. Informative; letting followers know what s going on with the different non-profit organizations within the community. Accepted Public Posts: Outside Company Post: Nonprofit organizations About the Site: All posts will be from nonprofit charitable organizations or charitable work on behalf of someone, they do not have to be sponsored through The Press with a community service agreement. This allows organizations operating in south jersey that are registered 501 (c) (3) to have a beneficial relationship with The Press. Audiences: What gets posted: People who like The Press of Atlantic City Community Service page as well as general social networking audiences. Subscribers and nonsubscribers that have a Facebook account. Community Service opportunities, upcoming events, accomplishments, photos from events, organizations ads, fliers, etc. Who Posts: Trisha Lombardo, Haley, nonprofit organizations Distribution Responsibility: Marketing Action Steps: 1. Name the Facebook Page 2. Create a cover photo that will attract people to the page 3. Get Community Service Organization interested in posting on the Facebook page 4. Get a high targeted audience in the South-East region of New Jersey to view the Facebook page 5. Determine how to measure the effectiveness of the page 6. Create a realistic launch date for the Facebook page 7. Set a goal for the amount of likes we would like to have within the first year (500?) 8. Generate traffic to the page through a. blast to all sponsored organizations b. Create ad promoting the page and have it placed in filler bank and HT c. Cross-promote ATS, Bliss, and Subscriber Services FB pages 9. Determine promotional techniques to attract readers to the Facebook page 10. Get organizations to post on the page by a. Showing them the benefits b. Demonstrating the reach c. Positive results of other organizations using the page 11. Delete Giving Back page 12. Bill Merklee value of Facebook application vs. Facebook page

8 Do your ads have legs? The right ads gives you a leg up on the competition. Introducing A collection of experts helping you create marketing and ad campaigns that Fit your brand Get you noticed Get results Join the conversation. AdsWithLegs.com

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10 Action Plan Title: Ads with Legs Social Media Action Plan No.: Page: 2 Draft: 1 Date: June 13, 2012 ACTION PLAN Action Plan Title: Ads with Legs Social Media Action Plan No.: Date: June 13, 2012 Draft: 1 Leader/Assist: Anne Nguyen, Haley, Jackie Heikel, Christina Leung Action Plan Purpose: Success Measures: Incremental COP Contribution: Build audience and create awareness for Ads with Legs Facebook Likes (300), Twitter Followers (200), Pinterest Followers (100), and increase website traffic, LinkedIn Relates to Strategy #: STEPS Resp Start Date End Date Actual Date 1. Facebook 1. Update new posts daily 2. Grow likes to Like other facebook pages relevant to AWL a. Business associations (AC Chamber of commerce, Cape May Chamber of commerce, AC Hotel and Counsel, PR Counsel) b. Ad Agencies c. PR firms d. College Advertising and Marketing departments (Rutgers, Montclair, Rider, Ramapo, Rowan, Stockton) Posting on pages promoting blog 4. Interact with other pages that may be able to help spread the word (posting on wall posts, liking: statuses or posts, etc.) Heikel Leung Leung Leung Leung Continuous 05/16/12 06/13/12 06/14/12 Continuous 12/31/12 06/15/12 16/14/12 2. Twitter 1. Update new posts 2. Grow Followers to Hashtag relevant key words Heikel Heikel Continuous 05/18/12 16/13/12 12/31/12 Continuous 3. Pinterest 1. Creat an Ads With Legs page on The Press of Antlantic City Pinterest account 2. Like other relevant Pinterest account 3. Pin relevant photos such as out leg photos and include walkaway advice 4. Grow Followers to /19/12 06/19/12 06/19/12 06/19/12 12/31/12

11 Action Plan Title: Ads with Legs Social Media Action Plan No.: Page: 2 Draft: 1 Date: June 13, Blogs 1. Get our link on other Ad Blog pages 2. Follow related blogs 5. YouTube 1. Share Deal Dude video 6. LinkedIn 1. Create an account 2. Create awareness for AWL to various ads, businesses, etc. Heikel Continuous 06/20/12 06/25/12