Branding & Promotions June 19-21, 2014 Javits Center New York City

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1 Branding & Promotions June 9-, 04 Javits Center New York City

2 FRONT AND CENTER The Franchise Expo events are the single best opportunity to grow your business. Face-to-face connections with highly qualified candidates accelerate your sales process and lower your cost per lead. This is a unique opportunity to take your brand to the next level. Onsite promotion and advertising only reinforces your message and expands your footprint at the expo. Stand out from the crowd. There are a variety of ways to keep your brand front and center at the International Franchise Expo. Online Registration Sponsorship Your brand and link on 7 registration pages! Page 5 Footprints - Walk people right to your booth Page 6 For Exhibitors Sponsor the Attendee Newsletters! Page 9 For Suppliers Sponsor the Exhibitor Newsletter! Page 3 High Visibility Advertising and Banner Opportunities! Banners in Visitor Registration Page 5 Advertise in the IFE Official Show Directory Page 5 Learn more about how you can maximize your visibility at The International Franchise Expo Call Katharine Rosalen at MFV Expositions or krosalen@mfvexpo.com For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

3 All Sponsors and Advertisers are Featured Exhibitors Show Directory Onsite Signage Website Feature Page For more information, contact Katharine Rosalen at or 3

4 Glass Clings Greet all attendees with your logo and booth number on the entrance doors to the convention center as well as other areas such as the side of escalators leading to the show floor. Aisle Sign Sponsorship Imagine your logo and booth number on a 3 x 6 sign hanging from the Aisle Signs. Your prospects will have no trouble finding you when the see your logo overhead. It is also one of very few opportunities allowed on the show floor outside of the booths. Badge Holder Inserts - EXCLUSIVE! Watch as every attendee and exhibitor promotes your brand and booth number as they walk the show floor. Your message will be in every badge holder and visible to everyone at the show. This is a great way to drive traffic to your booth. (Inserts provided by sponsor) SOLD For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com 4

5 Online Registration and Reminder - EXCLUSIVE! Introduce your brand to every registered visitor with this high profile sponsorship. Your banner ad with a link to your website will be prominently positioned and seen in each step of the registration process, included on the visitor confirmation and on the reminder ebadge sent out days prior to the show. This is a great way to deliver your message to the most serious visitors to IFE. Exhibitor provides non-animated gif banner Entrance Banners You will have instant visibility as visitors enter the convention center lobby. Your logo, message, and booth number will be prominently displayed. This is bold call to action sure to resonate with your prospects! Limited Opportunities Available Dedicated Exhibitor Pre- and Post-Show Blasts - Limited to 7 Pre and 3 Post Deliver your message prior to the event to all registered attendees as well as our prospective attendee database. After the expo, Post-show s will be sent to the complete registration database. We will provide contact info for those who link to your website. For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com 5

6 Foot Prints Right To Your Booth - Limited Imagine a path of footsteps from the expo doors right to your booth and each footprint has your logo and booth number! Exhibitor provides artwork and we produce & install the footsteps at the show. Available in color, 3 color, & 4 color options Registration Tile Decals - Limited esculator heading to the show entrance. This is a great way to familiarize expo attendees with your brand! 5 x 5 4C 8 Available Expo Floor Graphics Get on the path to brand visibility with these great floor graphics. There are a multitude of locations on the show floor to lay these customized floor graphics as booth locators, directionals, and simply reminding show visitors to stop by and visit with your team. 30 x 30 4C For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com 6

7 Show Entrance Unit Every brand wants to make a splash as visitors enter the than this billboard opportunity right at the IFE show entrance. Pump up your development efforts with a great call to action along with your booth location this billboard has high visibility and you can use it as another opportunity to drive traffic right to your booth! Show Entrance Vehicles in Roadway vehicle. Your car will be positioned in a high traffic location just outside the registration doors where every attendee will see your brand. Make sure everyone knows your concept is ready for expansion with this great promotion. Vehicles may not be larger than a van. Vehicles in Registration - Limited to vehicle. Your car will be positioned at the top of the B Hall escalator alongside the preregistration counters. Make sure everyone knows your concept is ready for expansion with this great promotion. For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com 7

8 Shelton Power Pav Professional Ctr G H E 35F C D A 35B SUPPLER SECTION FDS Pav. Brazil Pav. France Pav. Korean Pav FDS Pav. Brazil Pav. France Pav. Korean Pav CHC Pav. Kestenbaum Pav SMB Pav SMB Pav Exhibitor Lounge SUPPLER SECTION Mexico Pav Mexico Pav Japan Pav Japan Pav International Business Center Restroom Mirror Graphics missed! Size - 30 x30 For Ladies & Mens Room Billboard Advertising Watch visitors as they stop to read your Billboard located in the Lobby outside the Exhibit Hall. These sided mete boards (3 x 8 ) will catch the attention of every visitor and exhibitor as they enter and leave the show floor. Use this innovative marketing medium to increase your branding and drive traffic to your booth. You supply the design and we create the Billboard. You can even include photos. Limited to 6 Exhibitors Only! The Floor Plan On the Floor Graphic Ten giant floor plans, measuring 4 x 5, will be placed strategically throughout the show floor. Each one will feature your logo alongside the floor plan with an arrow pointing to your booth. #4 #56 #459 #835 #70 #03 #66 #9 ENTRANCE EXIT #87 #405 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com 8

9 Visitor e-newsletter Sponsor Your message can be delivered to pre-registered and prospective attendees prior to the show. You supply us with a 600 x 90 banner ad and we ll provide contact info for those who link to your website. To maximize the impact of your message, we limit this program to Category Exclusive sponsors per newsletter. Limited to Category Exclusive Exhibitors/ /Newsletter Visitor Pre-Registration ing - Limited to to all pre-registered attendees days prior to the event with their ebadge reconfirmation. You supply a 780 x 9 banner and we ll provide contact info for those who link to your website. Official Visitor Show Bag See your brand coming and going. Take advantage of one of the most visible sponsorships the Official IFE Show Bag. Visitors walk the floor, attend seminars and visit other booths with your logo and message for everyone to see. The best part? Visitors collect information at the expo and take the bag home. As an added bonus, Show Bag sponsors get an insert into the bag, making the sponsorship even more valuable. Limited to Category Exclusive Exhibitors! Both Sides! Visitor Show Bag Insert Promote your company n every Show Bag provided to every visitor at the show. You can include a flyer, brochure or promotional item that will catch the attention of every visitor. Plus you get two for one visitors will see it when they open their bag at the show and when they go through their bag after they leave the show. What a great way to increase your ROI for the show. (Inserts provided by sponsor; Limit insert per sponsor) Limited to 8 Exhibitors Only! For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com 9

10 Entrance & Expo Floor Column Wraps Feature your brand in a huge way directly at the entrance to the IFE show floor. This massive column is the perfect place to wrap your brand no way any expo visitor will miss this great location. Pump up your wrap every attendee will see your brand message as they enter the expo floor. This massive column with your graphic is the ideal way to attract qualified candidates to your booth! Exhibitor can supply the banner, or we can do it for you. Call for details Visitor Pre-Registration Mailing - 3 Exhibitor Limit Get your message out weeks prior to the show by providing us with a postcard that will get into the mailbox of all of our pre-registered attendees. Invite them to your booth, have them contact you before the show and even schedule appointments. These may be the most important visitors to the show; make sure they know about you before they arrive. Standard Postcard (6 x4.5 ) Large Postcard (.5 x6.5 ) Visitor Brochure Advertising Advertising in this brochure ensures that your message will be seen by thousands of qualified candidates months before the doors of the exhibit hall open. Your ad can generate leads months before the show and increase booth traffic onsite. You ll also benefit from teaching qualified prospects who are unable to attend. Full page ad 5.75 x8.75 (add /8 bleed) Half page ad 5.75 x4.45 (add /8 bleed) For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com 0

11 Front of Expo Floor Inflatables and Vehicles Show off your brand in a Big & Bold way! This promotion gives your business a virtual second location on the show floor. Grab everyone s attention with an inflatable message that drives traffic! Inflatable provided by Exhibitor Tab-On Post-It Put your message right on top with a Post-It note stuck to the front cover of the Show Directory. The size is 3 x3 and you provide the high resolution artwork. Bookmark This double sided gloss printed bookmark helps attendees find your business AND keep their place in the Show Directory. You provide your high resolution message and artwork. Badge Lanyard - EXCLUSIVE! Your company name, booth number and URL will be seen throughout the show when you sponsor the badge lanyards. These branded lanyards are given to every visitor and exhibitor at registration and used to hold their ) badge. It s a walking advertisement for your company that will be seen in every aisle, every booth and throughout the show. SOLD For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

12 Attendee Preview Advertising Seven franchisors, by investment level, will be featured in a brochure mailed to the combined databases of Money Magazine, Entrepreneur Magazine, and Fortune, reaching more than 50,000 subscribers in the New York Metropolitan area. *Call for pricing International Visitor Brochure Ad Advertising in this brochure ensures that your message will be seen by thousands of qualified international candidates months before the doors to the exhibit hall open. Your ad can generate leads months before the show and increase booth traffic on site. You ll also benefit from reaching qualified prospects unable to attend. Full page ad 8.5 x (add.5 bleed) INDUSTRY SUPPLIERS GET IMPACT AT THE INTERNATIONAL FRANCHISE EXPO! Continental Breakfast in Supplier Section Greet decision makers from exhibiting franchises by sponsoring the Exhibitor Breakfast. Located in the Supplier Section at the show, hungry exhibitors will appreciate starting their day with hot coffee and a continental breakfast. Sponsors will benefit from their logo and booth number on the Breakfast Invitations and on Signage at the Breakfast and at the Entrance to the Exhibit Hall. Co- Sponsorship Friday or Saturday or Both Exhibitor Hotel Drop - Limited to 3 Category Exclusive Suppliers Only! Key information about your company and your services will be in your prospect s hotel room when the return from the show on Thursday evening. They ll be sure to see your information as they enter so this high-impact promotion is sure to drive qualified traffic into your booth. Whether it is a flyer under the door or a gift in the room, you can be sure that you will benefit from this category exclusive program. (Inserts provided by sponsor; Limit insert per soponsor.) Limited to 3 category Exclusive Suppliers *Call for pricing For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com

13 Exhibitor Lounge - SUPPLIER EXCLUSIVE! All exhibitors need a break away from their booths during the show day. Key franchise personnel will thank you for providing them with coffee, tea, soft drinks, snacks and a comfortable place to rest between conversations with qualified prospects. Your logo will appear on the Invitations and Signage as your prospective customers take a well-earned rest. Category Exclusivity. Limited to 3 Sponsors Private International Presentation & Cocktail Reception Limited to 5 Category Exclusive Franchisors & Category Exclusive Suppliers As one of the seven sponsors focusing on international expansion, this invitation only social event will ensure your company is a leader in the international franchise marketplace. The reception will take place during a three-hour cruise on the World Yacht. Attendees will be strictly investors from international delegations. Sponsors will be the only exhibitors present on the ship. Limited to 5 Category Exclusive Suppliers Exhibitor e-newsletter Sponsor All Suppliers know the importance of the Exhibitor Bulletins sent out in the months prior to the show. They include information that can save money and increase ROI. New features, schedule changes, shipping deadlines, marketing opportunities and other vital details enxure that this is read and circulated among exhibiting franchises. Your logo, link and message will be read as well if you sponsor this valuable communications program. Exhibitor provides 600x60 banner & destination URL For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com 3

14 Exhibitor Stations As the Sponsor of the Exhibitor Stations, you ll be the one enabling your fellow exhibitors and potential customers to check their business and personal while at IFE. We ll place signage highlighting the sponsorship and your homepage on the screen. We can place your mouse pads and company literature as well. We ll also place flyers in the booths of all exhibitors the night before the show opens promoting the availability of this service and your sponsorship. SUPPLIER EXCLUSIVE! Exhibitor Reception Cold drinks, good food, and great company bring key decision makers to the best party of the show. As a sponsor, your logo will be on the Invitation and Signage so you customers and prospects know whom to thank for a wonderful evening. For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com 4

15 June 9-, 04 Javits Center New York City ADVERTISING DEADLINES Ads that require PRODUCTION WORK May 9, 04 Camera Ready NO PRODUCTION WORK May 6, 04 Utilize catalog advertising to increase your brand s impact to expo visitors! program and exhibit guide to the IFE. The guide will be distributed to every visitor at the expo. This indispensable guide includes exhibitor listings, informative is used extensively by visitors during and after the show. AD SIZE Advertising Rates IFE 04 Show Directory 4-COLOR PRICING FULL PAGE $, HALF PAGE $,00.00 QUARTER PAGE $, QUARTER PAGE adjacent to Directory Listing or Product Category Listing (B/W Only) $ YOUR LOGO by Directory Listing (B/W Only) $ INSIDE FRONT COVER $5, SOLD! INSIDE BACK COVER $4, SOLD! BACK COVER $6, SOLD! BOOKMARK $, TAB-ON COVER AD $, ADDENDUM (B/W ONLY) $ For Your Convenience We Accept: For Additional Info or Questions, contact: Katharine Rosalen at or krosalen@mfvexpo.com Ad Specs uploaded to our FTP site. For upload info, call Katharine Rosalen, or krosalen@mfvexpo.com fonts and artwork are included. Sending Files formats at 300dpi TIF PDF EPS JPEG or CMYK. All spot colors will be converted to CMYK. Ads not meeting these specs will be returned. Guidelines for Preparing, Saving and Sending Files Half Page Horizontal x (w/h) Software to Use in the following formats: Adobe CS3 or Earlier Adobe Acrobat Quark Express MAC Version 6 or Lower Ad Sizes Book Trim Size: x Full Page Full Bleed: 5.65 x 8.65 (Live Image: 4.65 x 7.875) Non Bleed: x Half Page Vertical.6875 x (w/h) Quarter Page.6875 x (w/h) 5 For more information, contact Katharine Rosalen at or krosalen@mfvexpo.com