Delivering Unparalleled Access to a Qualified Automotive Audience

Transcription

1 Delivering Unparalleled Access to a Qualified Automotive Audience 2018 Digital Dealer is a trademark owned exclusively by Emerald Expositions, LLC.

2 OVERVIEW Delivering Unparalleled Access to a Qualified Automotive Audience Digital Dealer helps dealers and their managers sell more vehicles, more profitably by creating the best live events and media in the industry, through Conferences, Workshops, Online News, Newsletters, Webinars and our monthly Dealer magazine. Contents 3 Audience Snapshot 4 Magazine / Calendar / Rates and Specs 8 Digital Rates / Placement 10 Digital Retargeting 11 Marketing 12 Webinars 13 Conferences & Workshops DIGITALDEALER.COM 2

3 AUDIENCE SNAPSHOT ONLINE AUDIENCE 66K Average Monthly Pageviews 45K Average Monthly Visits 31K Average Monthly Unique Visits WEBINAR AUDIENCE 100+ Webinar Registrations MAGAZINE SUBSCRIBERS 19,482 TITLE BREAKDOWN PLUS Executive Management 81.3% Sales & Internet Sales Management 17.7% Operations Management 1.0% DIGITAL EDITION 1,846 Average Monthly Visits NEWSLETTER SUBSCRIBERS 38.5K Weekly Leadership (weekly) 11.3K Sales (weekly) 11.5K 12K Marketing (weekly) Fixed Operations (weekly) 3.5K E-BLAST SUBSCRIBERS (TOTAL) 49,808 TITLE BREAKDOWN Sales-Related Job Titles 24% Marketing-Related Job Titles 38% Owner / GM-Related Job Titles 30% Fixed Operations-Related Job Titles 8% CONFERENCE & WORKSHOP ATTENDEES 5,700 + Leads Collected Per Show JOB TITLE BREAKDOWN Owner / GM-Related Job Titles 36% Marketing-Related Job Titles 45% Sales-Related Job Titles 10% OEM Personnel Job Titles 6% Operations-Related Job Titles 3% 1,300 + Average Per Conference Average Per Workshop SOCIAL FOLLOWERS 20.7K 3

4 MAGAZINE Dealer magazine is the #1 read magazine for franchised automotive dealership owners. Dealer magazine connects with franchised dealers and managers from small single-point stores to the largest multi-dealership groups and public companies. In addition to the print issue, the content of every issue is also available to subscribers via an online digital version, and highlighted each month in our e-newsletter. The editorial content of Dealer magazine reflects real-life situations in dealerships, and solutions that dealers actively practice real-time in the marketplace. Every month Dealer magazine covers the following topics and more: LEADERSHIP/OWNERSHIP: Leadership strategies, succession planning, buying/selling franchises, HR, and factory relations DEALERSHIP MANAGEMENT: Training strategies, dealership best practices, employee management, and DMS systems ADVERTISING: Traditional and digital advertising SALES & MARKETING: Sales strategies, techniques, and best practices DIGITAL DEALER: CRM systems, website, SEO, video, and digital lead generation/management F&I: Subprime, extended warranty programs and accessories/aftermarket FIXED OPERATIONS: Service marketing and selling, technician productivity, and inventory optimization PRE-OWNED: CPO programs, auction and inventory management solutions MAGAZINE SUBSCRIBERS 19,482 PLUS DIGITAL EDITION 1,847 Average Monthly Visits TITLE BREAKDOWN Executive Management 81.3% Sales & Internet Sales Management 17.7% Operations Management 1.0% 4

5 MAGAZINE CALENDAR ISSUE AD CLOSE MATERIALS DUE COVER STORY SPECIAL SECTIONS SPECIAL DISTRIBUTIONS NOVEMBER /25/17 10/03/17 TBA Pre-Owned DECEMBER /25/17 10/31/17 TBA Fixed Ops JANUARY /27/17 12/04/17 NADA Chairman F & I FEBRUARY /28/17 01/05/17 TBA Digital & Technology MARCH /29/18 02/05/18 TBA APRIL /26/18 03/05/18 TBA MAY /28/18 04/04/18 TBA Pre-Owned PLUS Digital Dealer 24 pre-show highlights section Fixed Ops PLUS Digital Dealer 24 pre-show highlights section F & I PLUS Digital Dealer 24 post-show highlights section NADA Convention & Expo 24 CONFERENCE & EXPO JUNE /27/18 05/04/18 TBA Digital & Technology, JULY /25/18 06/04/18 TBA Pre-Owned AUGUST /26/18 07/03/18 TBA Fixed Ops SEPTEMBER /30/18 08/06/18 TBA OCTOBER /24/18 08/31/18 TBA F&I, PLUS Digital Dealer 25 pre-show highlights section Digital & Technology, PLUS Digital Dealer 25 pre-show highlights section 25 CONFERENCE & EXPO NOVEMBER /26/18 10/03/18 TBA Pre-Owned DECEMBER /25/17 11/01/18 TBA Fixed Ops 5

6 MAGAZINE Advertising Rates FREQUENCY (12 ISSUES) 1X 2X 6X 12X 2-PAGE SPREAD $13,836 $13,343 $13,042 $12,662 SPECIAL SECTIONS AND MARKETPLACE LISTING INCLUDES: Full-Page Ad with Special Section Marketplace Listing with Special Section FULL PAGE $6,918 $6,717 $6,521 $6,331 3/4 PAGE $5,934 $5,762 $5,594 $5,432 (See page 4 for special section calendar) $6,800 (for a full-page package with Marketplace Listing) or $1,995 (for Marketplace Listing alone) EXAMPLE OF MARKETPLACE LISTING 1/2 PAGE $4,722 $4,585 $4,585 $4,323 1/4 PAGE $3,803 $3,693 $3,586 $3,482 GET HOT LEADS EVEN WHEN YOU RE NOT ON THE LOT INSIDE FRONT COVER $8,749 $8,495 $8,248 $8,008 INSIDE BACK COVER $8,749 $8,495 $8,248 $8,008 BACK COVER $9,147 $8,881 $8,623 $8,372 Capture your dealership s foot traffic, expand your reach, and close more deals with custom auto consultant apps for your dealership. Plus, let your sales team know exactly when leads are hot with instant push notifications! Discover the social sharing power of the CardTapp system and grow your business. CardTapp WEBSITE: marketing@cardtapp.com PHONE: MATERIALS REQUIRED Desired Headline Up to 50 Words of Copy Hi-Res Logo - dimensions: 1.5 x 5 (eps format) Hi-Res Product Image dimensions: 3.5 x 1.25 (300 dpi or more) Contact Info: , Website, and Phone Number 6

7 MAGAZINE Advertising Specs PAGE SIZES LIVE TRIM BLEED 2-PAGE SPREAD 16 x x x 11 FULL PAGE 7.75 x x x 11 3/4 PAGE (VERT.) N/A 5 x 9.75 N/A 1/2 PAGE (HORIZ.) N/A 7.25 x N/A 1/2 PAGE (VERT.) N/A 3.5 x 9.75 N/A 1/4 PAGE N/A 3.54 x N/A HALF PAGE - FRONT COVER WRAP (DOUBLE SIDED)* 4 x x x 11 * FOR THE HALF PAGE - FRONT COVER WRAP: The front of the cover wrap needs to have our masthead/logo on top. Please incorporate Masthead into front cover wrap design, and a template is provided. And, supply the back side of the front half page cover artwork. SUBMITTING FILES Ads should be ed by the deadline dates to terri.hill@emeraldexpo.com. The following formats are accepted: PDFS: Print-ready CMYK with bleed included 7

8 DIGITAL RATES Online Audience 66K Average Monthly Pageviews 45K Average Monthly Visits 31K Average MonthlyUnique Visits UNITS PLACEMENT SPEC RATE HOMEPAGE PUSHDOWN (includes mobile ad - 320x100) 1. Top of page 2. Middle of page 3. Bottom of page 970x90 $1,800-$2,200 LEADERBOARD (includes mobile ad - 320x100) Top of page (excludes homepage) 728x90 $1,300-$1,800 NAVIGATION BANNER (includes mobile ad - 320x100) Dropdown menu all pages 728x90 $1,100-$1,500 SKYSCRAPER Top right corner (excludes homepage) 160x600 $1,500-$1,800 EXAMPLES OF BANNER PLACEMENT Discover the numerous places on our website that will deliver your focused messages, with powerful results. Home Pushdown 2 Home Pushdown 1 8

9 DIGITAL PLACEMENT Examples of Banner Placement SKYSCRAPER Appears on the right of each Dealer News category page and posted article. CATEGORIES INCLUDE: Dealer GM, Finance and Insurance, Fixed Ops, Pre-Owned, Sales, and Marketing NAVIGATION Appears in the sub-navigation window of Dealer News category. CATEGORIES INCLUDE: Dealer GM, Finance and Insurance, Fixed Ops, Pre-Owned, Sales, and Marketing LEADERBOARD Appears at the top of each Dealer News category page and posted article. CATEGORIES INCLUDE: Dealer GM, Finance and Insurance, Fixed Ops, Pre-Owned, Sales and Marketing BANNER REQUIREMENTS We accept the following formats for website ad units: GIF, animated GIF, PNG, JPG, and Flash (swf)..swf files should include ClickTag script embedded. Also include jpeg backup image of Flash banner. Recommended maximum initial download fileweight: 40k. Recommended animation length is no more than 15 seconds. Please send the URL link with your banner ad. We can accept banners hosted by third-party servers (Example: Doubleclick). Banners and linking URLs should be sent to 9

10 Reach your customers across any device, browser, or app with access to our Retargeting network on Facebook. SHARE YOUR COMPANY S PRODUCTS OR SERVICES WITH OUR DATABASE THROUGH: Facebook Feeds Instant Articles In-stream videos Right column RETARGETING RETARGETING DATABASE 50K + Audience Network Native, banner and interstitial In-stream videos OUR AUDIENCE RETARGETING DATABASE IS OVER 50K 20k+ Users that have clicked on our ads Audience is comprised of website traffic within the last 180 days.

11 MARKETING News Weekly e-newsletter (Every Monday) Our series of online newsletters are targeted at specific departments within franchised dealerships. E-newsletters include: LEADERSHIP Relevant news for franchised dealership owners, Internet, CRM, BDC-related news and strategies, targeted information for the needs of the pre-owned profit center, and F&I-related news connecting with F&I decision makers and influencers SALES Targeting GMs, General Sales Managers, and Sales Managers to provide the latest sales strategies and management tools MARKETING Targeting dealers, GMs, advertising departments and dealer-centric ad agencies delivering the latest in marketing, mobile and technology strategies FIXED OPERATIONS Showcasing how-to articles and strategies for fixed operations, news covering today s latest topics of call centers, BDCs, training and more NEWSLETTER SUBSCRIBERS 38.3K Weekly Marketing (weekly) 12K Sales (weekly) 11.5K Leadership (weekly) 11.3K Fixed Operations (weekly) 3.5K EXAMPLES OF NEWSLETTER BANNER PLACEMENT NEWSLETTER SPECS PLACEMENT SPEC RATE TOP BANNER Newsletter topics include: Leadership, Sales, Marketing, and Fixed Ops (includes mobile ad - 300x50) 728x90 $1,600-$2,000 MIDDLE BANNER Newsletter topics include: Leadership, Sales, Marketing, and Fixed Ops. (includes mobile ad - 300x50) BOTTOM BANNER Newsletter topics include: Leadership, Sales, Marketing, and Fixed Ops. (includes mobile ad - 300x50) SQUARE ADVERTORIAL Message with image form a square in the middle portion of selected Newletter. (includes mobile ad - 300x50) 728x90 $1,600-$2, x90 $1,600-$2, x90 $1,600-$2,000 11

12 Build relationships with our audience as a webinar presenter. Position your company as a thought leader in the automotive retail industry and drive more leads! These interactive, topic-driving webinars will include a minute presentation with a Q&A session at the end. Webinars are marketed and executed by Digital Dealer and are scheduled at 2:30pm EST on Thursdays. The sponsoring company will receive a full webinar report with attendee info as well as a list of questions posed by attendees. WEBINARS WEBINAR AUDIENCE Registrations Average Per Webinar COMMUNICATIONS PLAN FOR EACH WEBINAR Social media, including Facebook, Twitter, and blogs with presenter mention Promotion through the expansive Dealer retargeting network (including web banners) Digital Dealer-generated promoting the Webinar presentation Webinar reminder (delivered day before and 60 minutes before) MATERIALS REQUIRED (FOUR WEEKS PRIOR TO WEBINAR) Name, title, bio and high-res jpg of both presenter(s) and company logo Title of webinar (60 characters including spaces) Synopsis (100 words) Four learning objectives or takeaways what dealers will learn from the webinar second promotional video Teaser article Deck for our review 3-4 seed questions for the Q&A session At least one rehearsal session Customized registration page WEBINAR RATES Starting at $4,

13 CONFERENCES & WORKSHOPS Conference & Workshops Overview DELIVERING UNPARALLED ACCESS TO A QUALIFIED AUTOMOTIVE AUDIENCE The Digital Dealer Conference & Exposition is retail automotive s leading digital strategy conference focused on introducing, exploring, and implementing the various digital components required to engage today s modern automotive consumer. 88% of our attendees are directly involved in the purchase approval process and each year invest an estimated $125 million in digital solutions. By investing in a booth and/or sponsorship, you will have the unique opportunity to place your brand in front of the largest dealership buying audience of digital solutions. For more information please visit: DigitalDealer.com/ conferencesponsorships See Prospectus for specific branding opportunities. 5,700 + LEADS Collected Per Show 1,300 + CONFERENCE ATTENDEES Average Per Conference 100+ DEALERSHIP ATTENDEES Average Per Workshop 13

14 1. TERMS: All advertising orders are accepted subject to the terms and provisions of the current rate card. The execution of an order is construed as acceptance by parties of all rates and conditions under which advertising is sold at the time, be it in print, online, or Dealer Communications paperwork or Advertiser/Agency paperwork. 2. STATED POLICIES: No conditions, printed or otherwise, appearing on the space or insertion order, billing instruction or copy instructions, which may conflict with the Publisher s stated policies, will be binding by the Publisher. 3. RELEASE: All advertisements are accepted and published by the Publisher on the representation that the Advertiser and/or advertising agency are properly authorized to use the entire contents and subject matter thereof. When advertisements containing the names, pictures and/or testimonials of living persons are submitted for publication, the order or request for the publication thereof shall be deemed to be a representation by the Advertiser and/or advertising agency that they have obtained the written consent of the use in the advertisement of the name, picture and/or testimonial of any living person which is contained herein. It is understood that the Advertiser and/or advertising agency will indemnify and hold the Publisher, corporate officers, stock holders, employees and contractors, harmless from and against any loss, expense or other liability resulting from any claims or suits for libel, violation of rights of privacy, plagiarism, copyright infringement and any other claims or suits that may arise out of the publication of such advertisement. All copy, text and illustrations are subject to the Publisher s approval before execution of the order; and the right is reserved to reject or exclude copy which is unethical, misleading, extravagant, challenging, questionable in character, in bad taste, detrimental to the public health or interest, otherwise inappropriate or incompatible with the character of the publication, or that does not meet with the approval of the Federal Trade Commission, whether or not the same has already been accepted and/or published. In the event of such cancellation or rejection by the Publisher, the advertising already run shall be paid for or billed at the rate provided for in the order. 4. RATE CARD: The parties are in agreement that the rate card in effect at the signing of the contract is considered to be an integral part of the advertising contract, including its terms, specifications, and deadlines for materials to be received by the Publisher. 5. ADVERTORIAL : The Publisher will place the words Paid Advertisement within or adjacent to all advertisements which in the Publisher s opinion resemble editorial matter, location at the discretion of the publisher. 6. TEAR SHEETS: Tear sheets will be provided only upon written request from the Advertiser. Failure to furnish tear sheets is not a breach of contract by Publisher. 7. COLOR: Without a certified SWOP color proof with the quality control bars, the exact color match cannot be guaranteed by the Publisher. 8. COMMISSIONS: A 15% commission on gross billing on space, color and position charges will be paid to recognized agencies submitting camera-ready artwork, provided payment is received within 30 days of invoice date. No commission allowed if additional art or production work is performed by Emerald Expositions or Dealer or Digital Dealer magazine. 9. TERMS: Payment due within 10 days of invoice date. A 5% penalty will be imposed on unpaid invoices after 30 days from invoice date. Interest of 1.5% per month will be charged on unpaid invoices after 30 days from invoice date. 10. RESPONSIBLE PARTIES: Publisher reserves the right to hold the Agency and/or Advertiser jointly and severally responsible for monies due and payable, to publisher. The Agency agrees that it is acting for its disclosed principal, the Client, and as such binds itself and the Client to the terms and conditions of this contract. Agency shall be liable for payment of sums due hereunder. Publisher may look to either Agency or Advertiser for payment. Payment by Advertiser to Agency does not alleviate obligation of Advertiser to Publisher for payment in full. 11. GUARANTEE OF PAYMENT: The Signee guarantees that he or she is authorized to purchase and personally guarantees full payment of the contract. The cost and size of each ad will be in strict accordance with the contract. 12. CONTRACT AMENDMENTS: Verbal agreements or instructions are not recognizable amendments to the contract. 13. LITIGATION: If Advertiser does not pay within terms, Advertiser agrees to pay all costs incurred in collection, including, but not limited to, all collection agency fees, all responsible attorney s fees and expenses, plus all court costs in the event legal proceedings are instituted to collect any amounts owed and/or to ensure specific performance of this contract. The undersigned agrees that venue for any legal proceeding to collect on this account may be brought in Williamson Co., Tennessee, regardless of where this advertising contract was actually signed by advertiser. 14. OBLIGATIONS: The parties are in agreement that each and every advertising insertion specified in the contract will be published and paid for. Each advertisement will be published in the specific issue contracted for and billed according to the terms of this contract, subject to paragraphs 19 and NON-CANCELLATION: The parties agree that this contract is non-cancelable and is an exclusive statement of the terms of the full agreement between both parties. No provisions of this contract can be waived or amended except by writing signed by the both Advertiser and Publisher. 16. ADVERTISING COPY: Submission of advertising copy is the sole responsibility of the Advertiser. If Advertiser does not supply new ad copy by the published advertising space deadline(s), it is agreed that Publisher will print Advertiser s previously run advertising art on file. If no previous advertising art is available to Publisher, no ad will be run and the Advertiser will be liable for the full cost of the contracted space not used and the space will be allocated at the discretion of the Publisher. 17. ERRORS/OMISSIONS: An advertising index, or reply card, when included, is prepared under the regulations and policies of the Publisher as an extra service to the Advertiser over and above the space order. The Publisher, therefore, does not assume liability for errors or omissions in the index. Additionally, the Publisher assumes no liability if it becomes necessary to omit an advertisement for any reason. Additionally, the Publisher is not responsible for errors in advertisements, including key numbers. Failure to make the insertion order correspond in price or otherwise with the rate schedule is regarded only as a clerical error and publication is made and charged for upon the terms of the schedule in force without further notice. 18. DELIVERY: Payment is considered made and instructions/art delivered on the date actually received by the Publisher or printer, without regard to the postmarked date. 19. DELAYS: Publisher is not liable for delays in delivery and/or nondelivery in the event of an act of God, action by any government or quasi-government entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, gross printer error, or any condition beyond the control of Publisher affecting production or delivery in any manner. 20. ADDITIONAL CHARGES: All production costs incurred, including alterations or necessary repairs to printing material, will be billed over and above space charges. 21. HEADINGS: The captions, numbers and headings appearing herein are inserted only as a matter of convenience and do not limit or expand the context of their respective paragraphs. 14