Sustainability in the packaging chain

Transcription

1 ERA, St. Petersburg, 19 October 2009 Sustainability in the packaging chain Thomas Reiner Berndt&Partner Packaging Consultants, Berlin

2 About Berndt&Partner Consulting in packaging Packaging agency Berndt&Partner Packaging Consultants is a professional management consultancy for the packaging industry. Strategy Innovation Communication Berndt&Partner Packaging Creality is a modern packaging agency for design and innovation. Design Innovation Technology Sustainability 2

3 Agenda 1 Topicality of the subject 2 Trends and drivers in packaging 3 Conclusions and options for action 3

4 Why sustainability is important An inconvenient truth, documentary film by Al Gore,

5 Global Surface Temperature ( ) Source: Temperature Anomaly ( C) Best estimate The average global temperature rate of increase has doubled over the last 50 years. 5

6 Development of primary energy use worldwide in Gtoe = Giga tonnes of oil equivalent Oil Coal Gas Source: University of Oldenburg Renewable Energy Nuclear energy 6

7 Development of CO 2 -emission worldwide in bn tons 1.1% p.a. 1.3% p.a. 1.4% p.a. 3.7% p.a Source: IEA e 7

8 Sustainability take responsibility for the future today Ethic standards Job safety Social affairs Sustainability Efficiency of resources Alternative materials and energy Ecology Economy Growth and safety Principles of Trade Ecology currently is in the main focus of discussions in politics, society and business. 8

9 Agenda 1 Topicality of the subject 2 Trends and drivers in packaging 3 Conclusions and options for action 9

10 Trends and drivers Politics Packaging producers Packaging machinery Manufacturers of branded goods Commerce Consumer Organizations 10

11 Companies with sustainability-activities Annual sustainability reports Use of certificated ecomanagement systems Development of CO2 calculation methods Open tendering of projects to advance sustainability Announcement of self commitment and objectives Programs for further education of employees 11

12 Comparison of prices of plastics in / kg, September 2009 PVC (film quality) 1.12 LDPE (film quality, natural) 1.11 HDPE (blow moulding) 1.10 PS-CC 1.08 Source: EUWID, Bioplastique wordpress PP (Homo) PP (Co-Polymer) PET* (european film and bottle material) * Juli 2009 ** Dez 2007 PLA** (Natureworks) ,

13 Trends and drivers Politics Packaging producers Packaging machinery Manufacturers of branded goods Commerce Consumer Organizations 13

14 Converting of Ingeo PLA on the thermoform machine 14

15 Trends and drivers Politics Packaging producers Packaging machinery Manufacturers of branded goods Commerce Consumer Organizations 15

16 Personal responsibility for environmental safety General Mills, Inc. Gene Kahn Vice President, Global Sustainability Officer Mars Snackfood US, LLC David Prybylowski Sustainability Director The Clorox Company William Morrissey Environmental Sustainability Georgia-Pacific LLC William Frerking Vice President, Chief Sustainability Officer Nestlé Purina PetCare Co. Betsy Cohen VP, Vet. Business / Sustainability The Coca-Cola Company J. Raymond Steed Vice President, Quality and Sustainability Hormel Foods Corporation Dennis Boik Director, Environmental Sustainability Pepsi-Cola Company Victor Melendez Vice President, Marketing Sustainability The Procter&Gamble Corporation Len Sauers Vice President, Sustainability Kraft Foods Inc. Steve Yucknut Vice President Sustainability Perdue Incorporated Steven Schwalb Vice President Environmental Sustainability Unilever N.V. Jan Kees Vis Director, Sustainable Agriculture 16

17 Trends and drivers Politics Packaging producers Packaging machinery Manufacturers of branded goods Commerce Consumer Organizations 17

18 Retailer Price tag for the shelf Quantitative targets for ecological packaging Declaration and compensation of transport by plane Indication in kco 2 / kg Launch of biodegradable packaging Product Carbon Footprint card Targets for the reduction of packaging amounts Forces suppliers to use Packaging Scorecard 18

19 Trends and drivers Politics Packaging producers Packaging machinery Manufacturers of branded goods Commerce Consumer Organizations 19

20 LOHAS* in Germany Share of population LOHAS in % > 50 Source: AC Nielsen, Zukunftsinstitut A purchasing power of 500 bn. worldwide is ascribed to the group of LOHAS. * Lifestyle Of Health And Sustainability 20

21 UK: Consumers and Carbon footprint When making a buying decision, do you attach importance to product information regarding the Carbon Footprint? Source: Study by LEK-Consulting (Questioning of UK Consumers) Yes No Don't know in percent 21

22 Trends and drivers Politics Packaging producers Packaging machinery Manufacturers of branded goods Commerce Consumer Organizations 22

23 Activities in Politics EU with a defined goal concerning climate protection: Reduction of CO 2 -emissions until 2020 about 21% compared to 2005 World Climate Conference 2009 in Copenhagen: Target setting is increased to 30% if the USA obligate themselves France Non-returnable bags must be biodegradable from 2010 Germany Remitting of of deposit duty for bottles made of of biological plastics (until the end of of 2012) A trade with emissions is predicted for But step-by-step reduction of the share of free certificates EU Dimas, the EU Commissioner for Environment, considers obligation to to label food with information on CO 2 -emissions 23

24 Trends and drivers Politics Packaging producers Packaging machinery Manufacturers of branded goods Commerce Consumer Organizations 24

25 Sustainability organizations 25

26 Agenda 1 Topicality of the subject 2 Trends and drivers in packaging 3 Conclusions and options for action 26

27 Sustainability touches all divisions of a company Companies Processes Products + Packaging 27

28 Sustainability A key topic for the packaging industry 1 Sustainability is a current social necessity 2 Long-term meaning 3 Opportunity to differentiate in competition 4 Additional approach for innovation and process optimisation 28

29 Sustainability What to do? Business Success Additional business (differentiation) + Keep status quo Riskmanagement Activities: Legal conformity Guarantee hygienically factor Business health Activities: Image-making Optimization (costs, products) Activities: Development of new markets / target groups New products Expenditure Activities: none 29

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31 ERA, St. Petersburg, 19 October 2009 Thank you very much. Thomas Reiner Berndt&Partner Packaging Consultants, Berlin