ONLINE ADRELEVANCE FREQUENTLY ASKED QUESTIONS 2013

Transcription

1 ONLINE ADRELEVANCE FREQUENTLY ASKED QUESTIONS 2013

2 1 HOW CAN I SAVE A GRAPH OR CHART FROM MY REPORT VIEWER? To capture the desired graph or chart, select the print-friendly page button in the upper right corner of your screen. The page will be drawn with GIF versions of the flash files in your report. From here, you can right-click on any image (Windows), or click and hold (Mac), and save it directly to your computer. Alternately, you can click on file and save as in your browser and save the entire web page to your computer. 2 HOW DOES ADRELEVANCE DETERMINE WHICH SITES TO PROBE? 3 WHEN I CREATE A NEW REPORT, WHY IS THE DATA IN THE REPORT IDENTICAL TO THE DATA IN A REPORT I HAD PREVIOUSLY CREATED? You are seeing the same data because of a caching problem with your browser. This problem occurs most often with Microsoft Internet Explorer versions 4.x. To change the caching behavior of IE 4.x browsers: 1.) From the View menu, select Internet Options. 2.) Under the General tab on the Internet Options property sheet, click Settings, which is located in the Temporary Internet files box. 3.) In the Settings dialog box, under Check for new versions of the page, select Every visit to the page. AdRelevance selects the sites it monitors based on a vigorous methodology intended to uncover significant and influential online advertising outlets. Inputs to the methodology include traffic, popularity, dominance in a targeted niche market, affiliation with a prominent ad sales network, partnership or ownership by a well-established brand, and material press coverage. Requests from clients are also considered. To request a site for probing, please contact you client service manager. It also helps to clear your cache. To clear cache: 1.) From the View menu, select Internet Options. 2.) Under the General tab on the Internet Options property sheet, click Delete Files, which is located in the Temporary Internet files box. 3.) Check Delete all subscription content. 4.) Select OK. 2 VISIT OR CALL

3 4 I CREATED A REPORT THAT MEASURED THE TOTAL NUMBER OF IMPRESSIONS A COMPANY HAD OVER THE LAST FOUR WEEKS. BUT WHEN I CREATED ANOTHER REPORT TO LOOK AT HOW THOSE IMPRESSIONS WERE DISTRIBUTED ACROSS SITES DURING THE SAME TIME PERIOD, THE TOTAL NUMBER OF IMPRESSIONS WAS ACTUALLY BIGGER THAN THE TOTAL IN MY FIRST REPORT. Impressions are rounded to the nearest 1000 and estimated spending is rounded to the nearest 100. The total line represents the sum of rounded values. Therefore, when you run a report with more detail, rounding occurs to a greater extent and can affect the total line. REPORT 1 COMPARE ADVERTISERS ACTUAL ROUNDED Advertiser X 92,472 92,000 Advertiser Y 56,789 57,000 Advertiser Z 67,890 68,000 REPORT 2 DETAIL FOR ADVERTISER X ACTUAL ROUNDED Site A 12,345 12,000 Site B 34,567 35,000 Site C 45,560 46,000 TOTAL 92,472 93,000 HOW CAN THAT BE? Copyright 2013 The Nielsen Company 3

4 5 HOW DOES ADRELEVANCE DETERMINE A SPENDING METRIC? Estimated Spending is the estimated dollar value for a given campaign, site, etc. Calculated using an estimated CPM that varies by site genre, ad dimension, ad technology, and ad delivery. 6 HOW DO YOU DEFINE WHAT IS A HOUSE AD? We use the SEC ruling definition which is: House advertising occurs when an advertisement appears in a publication that is owned by or related to the advertiser through the corporate family tree. 7 WHAT METHODOLOGY DO YOU USE TO PLACE ADVERTISEMENTS INTO SPECIFIC CATEGORIES? We use the Interactive Marketing Units (IMU) most recently approved by the Internet Advertising Bureau (IAB). However, because very few ads fit these dimensions exactly, we use the following calculation as well: An ad format is determined by calculating the intersection between ad dimensions and the dimensions of all format types. The ad is assigned a format where: (the ratio of the intersection to the ad area) X (the ratio of the intersection to the format area) is maximized. However, if either (the ratio of the intersection to the ad area) OR (the ratio of the intersection to the format area) is not greater than 50%, then the ad is assigned the format type Other. Ah Fh HEIGHT INTERSECTION AD FORMAT WIDTH Aw Fw 4 VISIT OR CALL

5 Copyright 2013 The Nielsen Company 5

6 ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 6 VISIT OR CALL