2018/2019 MEDIA GUIDE

Transcription

1 2018/2019 MEDIA GUIDE

2 THE INDUSTRY S BEST RESOURCE TO BUY & SELL ABOUT For over 30 years, it has been Towing and Equipment Magazines great pleasure to help benefit and add value to businesses with our dedicated advertising efforts aimed at qualified towing and recovery companies, as well as salvage and repossession enterprises. While there are several great informational resources out there for towing professionals, our publications are unique because we are the ONLY dedicated marketplace resource for the towing industry. Our magazines are geared specifically towards connecting companies interested in the buying and selling of equipment, products and services essential to the success of thier business. Over the years we have positioned our publication to be The Book sought after by thousands of professionals each month looking to find their next ideal purchases! FEATURES & BENEFITS We offer an integrated all-in-one marketing solution that combines the best of print, online, and social media channles to help make the most out of your advertising dollars. We utilize a B2B (business-to-business) marketing approach which allows our advertisers to get in front of their ideal target audience of towing industry business owners and decision makers. We offer FREE monthly regional subscriptions to qualifying business owners in order to maximize accessiblity and interest. Enjoy flexible advertising options ranging from national to regional coverage which gives complete control in deciding market reach and focus. Reach over 35,000 unique business owners each month nationally with our print editions alone. Get added exposure on our website with free access to list your ad inventory with WreckerSEARCH - our online searchable vehicle database tailored to the towing industry, as well as e-book versions of your ad that are both tablet and smartphone friendly. We cross market through our online social media channels (facebook, twitter, linkedin, etc.) on a regular basis to keep customers engaged. Ad creation/design is included FREE! We go beyond just offering affordable advertising space, we work closely with you to understand your brand and overall marketing goals in order to maximize the success of your investment. CONTACT ADVERTISING SALES: Kristofer Petruska kpetruska@ Mobile: PRODUCTION / DESIGN: Paul Amore mail@ Phone: PUBLISHER / OWNER: Christopher McNeely cmcneely@ Phone:

3 ADVERTISING RATES We have 4 regional magazines (Northeast, Midwest, South & West) published each month. National coverage reaches over 35,000 unique business subscribers monthly with our direct mail print campaign alone. Regional coverage averages about 8,000-9,000 unique business subscribers per region. Consecutive 6 month (6x) & 12 month (12x) commitments offer discounts. (NOTE: We only count the unique addresses we deliver to, not the multiple copies distributed to select locations.) Call or Kristofer Petruska at kpetruska@ for advertising inquires or further details. NATIONAL RATES B&W AD 1x 6x 12x Add Spot Color Add 4 Color Full Page $2,380 $2,264 $2,144 +$400 per ad +$1,000 per ad 2/3 Page $1,804 $1,720 $1,640 +$400 per ad +$1,000 per ad 1/2 Page $1,304 $1,244 $1,168 +$400 per ad +$1,000 per ad 1/3 Page $1,048 $996 $920 +$400 per ad +$1,000 per ad 1/4 Page $788 $752 $668 +$400 per ad +$1,000 per ad National coverage places your ad in all 4 of our regional books. Multiple ad placement discounts available, inquire for details. REGIONAL RATES B&W AD 1x 6x 12x Add Spot Color Add 4 Color Full Page $731 $695 $659 +$100 per ad +$250 per ad 2/3 Page $554 $528 $504 +$100 per ad +$250 per ad 1/2 Page $401 $382 $359 +$100 per ad +$250 per ad 1/3 Page $322 $306 $282 +$100 per ad +$250 per ad 1/4 Page $232 $221 $197 +$100 per ad +$250 per ad Regional coverage places your ad in 1 or more areas of your choice. Multiple region discounts available, inquire for details. PREMIUM PLACEMENTS AD SIZE 1x Front Cover (1/2 page w/red Spot Color) $540 per region Back Cover (Full Page w/red Spot Color) $815 per region 2 Page B&W Spread $1,215 per region 2 Page Spot Color Spread $1,450 per region 2 Page 4 Color Spread $1,600 per region WEST SOUTH MIDWEST NORTHEAST Specific Page Placement (Pg 2, 3, Inside Back Cover, Center) Add 10% to Listed Rates Additional color options and multiple ad placement discounts available, inquire for details. WRECKERMART CLASSIFIEDS 1/8 PAGE B&W AD 1x Add Spot Color Add 4 Color Includes (1) Photo, Description, and web placement $95 per ad/ per region +$100 per ad/ per region +$250 per ad/ per region INSERTS AD SIZE Inserts, Tip-In, Direct Mail Campaigns, Business Reply Cards, etc. 1x Call For Quote

4 PRINT AD SPECS Towing & Equipment Magazines are black & white newsprint style publications with upgrade options to add spot color (Red PMS 032) to select ad positions. Additional spot and full color upgrade options are available, inquire for details. FREE AD CREATION Our design department can create an ad for you, however we will need the following to get started with your layout: COMPANY LOGO: Please supply the highest quality logo you have available, vector format preferred (AI, PDF, EPS). NOTE: We need the art files used for business cards or signage if possible, not or web logos. HEADER/FOOTER INFO: Include any text/art you would like in header/footer area (phone, address, website, tag line, social media, etc.). If you would like to feature any manufacturer logos (Jerr-Dan, Miller, Century, etc.) let us know, we have most major brand logos on file. IMAGES: Please supply the highest quality color photos of products available. TEXT DESCRIPTIONS: Include text descriptions for each product (be sure to reference what image goes with what text). To avoid excessive abbreviation & small text, please limit your descriptions to 250 characters or less (with spaces). AD COPY/IMAGE SUBMISSION: your ad copy/images directly to your sales rep or to our production department at Alternatively, if you use our WreckerSEARCH Dealer portal to list your inventory online, we can generate your individual vehicle ad listings from what you submit online. SUPPLIED DIGITAL ADVERTISEMENTS All advertising must be submitted digitally. ACCEPTED FORMATS: High-resolution PDF, EPS, TIFF. FONTS: All fonts should be embedded or outlined. IMAGES: Make sure all images are 300dpi. Convert any images to grayscale for b&w or spot color ads, CMYK for 4-Color ads. SPOT COLOR: Ensure any spot color items use only PMS 032 (Red). For any other spot color options, please consult your sales representative for specs. AD SUBMISSION: your ad directly to your sales rep or to our production department at If your file is larger than 20MB please contact us for FTP or alternate file submission information. Full Page Vertical 8 w x h 2/3 Page Vertical 8 w x 6.7 h 1/3 Page Horizontal 8 w x 3.3 h 1/2 Page Horizontal 8 w x 5 h 1/4 Page Vertical w x 5 h 1/8 Page Horizontal w x h

5 PRINT DEADLINES Towing & Equipment Magazines are published 12 times a year and we begin print production approximately 30 days in advance of each issue date. Ad copy and material due dates typically fall around the 1st of each month. Cooperation in submitting artwork and copy changes in a timely manner is always greatly appreciated. Once ad copy is received, our goal is to return a digital proof for your review within 1-2 business days (note: turnaround times may vary depending on peak submission times). We ask that you approve or advise of changes within 24 hours of when your proof is received. Please be advised that late ad submissions will have a shorter approval/change window in order to meet our designated print deadline PRINT DEADLINES 2019 PRINT DEADLINES ISSUE DATE SPACE CLOSE MATERIAL CLOSE ISSUE DATE SPACE CLOSE MATERIAL CLOSE January /29/ /02/2017 February /29/ /02/2018 March /31/ /02/2018 April /28/ /02/2018 May /29/ /02/2018 June /01/ /03/2018 July /30/ /01/2018 August /27/ /29/2018 September /01/ /03/2018 October /30/ /03/2018 November /01/ /03/2018 December /31/ /02/2018 *Dates subject to change as needed to meet production requirements, holidays, etc. January /30/ /04/2018 February /28/ /03/2019 March /01/ /05/2019 April /01/ /05/2019 May /01/ /03/2019 June /01/ /03/2019 July /31/ /04/2019 August /28/ /02/2019 September /01/ /05/2019 October /30/ /03/2019 November /01/ /03/2019 December /01/ /05/2019 *Dates subject to change as needed to meet production requirements, holidays, etc. CONTACT ADVERTISING SALES: Kristofer Petruska kpetruska@ Mobile: PRODUCTION / DESIGN: Paul Amore mail@ Phone:

6 DIGITAL ADVERTISING WreckerSEARCH List your inventory on our brand new online towing vehicle database, WreckerSEARCH! Best of all, it is FREE with any 1/4 page or larger ad purchase. Benefits include: Your entire print ad inventory included in our WreckerSEARCH online database. Dealer landing page with address, map, phone and link to your website. 24/7 Dealer portal access so you can update/change your inventory as much as you want. Customer leads delivered to your . Up to 5 photos per listing. SOCIAL MEDIA Boost your print ad s reach and engagement with our Social Media enhancement packages starting as low as $50 per month. Contact your sales rep for your customized Social Media package. Many options available including: Posts with links to your company website. Get showcased with either our Featured Dealer or Featured Truck of the day posts. Media slideshows of your advertised inventory. Targeted Boosted posts on facebook to gain more likes, comments and shares. Event posts and more!

7 DIGITAL ADVERTISING ONLINE BANNER ADS Our new website now offers digital web banner ad options to advertisers with a 1/4 page print ad or larger, to further leverage your integrated marketing efforts. Over 10,000 page visits, 3,000 users, and 3,500 sessions on average per month (as of July 2018). Static, animated and rich media banner options available. Front (home) page and other page sponsor opportunities. Print & Web Banner packages available, inquire for details. WEB BANNER RATES TYPE SIZE 1x 6x 12x Tow Boss Banner (Home Page, Animated ) 1000x400px $500 per ad $475 per ad $425 per ad Large Leaderboard 960x200px $375 per ad $355 per ad $315 per ad Leaderboard 740x180px $325 per ad $305 per ad $275 per ad Medium Sidebar 180x300px $250 per ad $235 per ad $210 per ad Small Sidebar 180x180px $125 per ad $118 per ad $105 per ad Custom sizes, multiple page placement and print + digital ad discounts available, contact your sales representative for details.

8 BEST PRACTICES Want to make the best impression to your potential buyers and ultimately get the most out of your ad? Below are some helpful tips to help make that a reality. Of course we are always just a phone call or away to help guide through any struggles or simply to celebrate your success. CONSISTENCY Print advertising works best with patience. Often it takes time for people to get to know you, to develop trust and a desire to learn more about your company before they will choose to do business with you. By being a constant presence you are building your brand awareness which will pay off with time. Give your ad at least 6 months of exposure to start reaping the benefits. The more you put yourself out there the more likely you will be the one that comes to mind when they are ready to make that next purchase. MAKE AN IMPACT Let buyers know that you are an industry leader by putting your company on display with a large ad or with multiple ads highlighting different products or services. Command their attention with larger pictures and text. Give yourself plenty of room to showcase all the many reasons why you are the best choice when it s time to make purchases. CALL TO ACTION Give your potential buyers a reason to pick up the phone or visit your website. This could be in the form of a special offer or incentive just for mentioning your ad. Don t forget to include a sense of urgency with some sort of deadline or while supplies last to motivate your customers to act now and not later. AD PLANNING There are several ways advertising can help your business besides just trying to move inventory or services. Of course you want to sell as much as you can, but spend some time thinking about the big picture for your business. Do you need to boost your customer reviews for greater credibility? Do you want to get more hits on your website? Do you want to target a certain sector or demographic of the towing market? Do you have a different product line or services that you want to boost in the 4th quarter? Are there events you want to capatalize on for attendence? Holiday seasons to leverage for spending? Slow times to plan for? All these and more can be theme topics for use in your ad campaigns in addition to showcasing products/services. Make the most out of your print advertising creating a plan to integrate other marketing strategies that allow you continue to grow your business in a variety of ways, plus keep your ads fresh and engaging.

9 ADVERTISING TIPS Here are some basic guidelines to make sure your customers are getting the best possible impression from your ad. QUALITY PHOTOS Avoid photographing your truck or equipment in places with distracting backgrounds. Pick a spot free of clutter, signs, wires, etc. The best times to take photos are early morning or later afternoon/early evening to avoid harsh midday shadows. Presentation is key - be sure vehicle is clean, free of old company info (we can help photoshop it out if needed) and try to find an angle that shows it off the best. Unless you are selling a specific piece of equipment on or off a truck, avoid cropping in too close. Leave some space around your truck or equipment when photographing to allow for more options when its time for ad creation. VEHICLE DESCRIPTION We encourage detailed descriptions of vehicle/equipment main features, however to avoid excessive abbreviation and/or small text sizes, please limit to 250 characters inlcuding spaces. Don t forget to inlcude a price whenever possible. Listings with prices are the first to get noticed, listings without prices tend to be last on the list for consideration, if they aren t skipped over all together. Regardless of if your prices are the lowest or not, including a price will still help get more inquiries than if you omit it.

10 BENEFITS OF PRINT In this digital, mobile world we live in, it is easy for businesses to jump on the web band wagon and forget all about how important targeted print advertising can be in the fast-paced era of e-commerce. However print offers several benefits... TANGIBILITY A print piece is a physical thing with staying power in houses or offices. Internet ads can disappear into cyber space instantaneously. CREDIBILITY Print gives a sense of legitimacy. Thanks to its rich history, ads that appear in print tend to be taken much more seriously. Saturation of popups and banner ads can be overwhelming. No imminent danger in looking at print. BRANDING Print ads are great for solidifying your brand. Ads should establish brand recognition. TARGET MARKETING Our specialty magazines reach targeted and pre-qualified audiences specific to the towing and recovery industry. MORE ENGAGING Humans have become modern multitaskers and we rarely give digital content our full attention, print content on the other hand allows consumers to really focus and engage. Websites are skimmed in as little as 15 seconds. EASIER TO STAND OUT More and more businesses use Internet advertising exclusively, this creates a marketing advantage for print. Less crowded more room for your ad to shine. CREATE AWARENESS If your website isn t optimized for all the possible ways a customer might find you in a web search, how do they know you exist? Print offers the introduction to your business and creates the opportunity for them to learn more. SUPPORT YOUR DIGITAL COMMUNICATION Statistics and studies show that most marketing campaigns flop without having other touch points included, namely print and direct mail; Additionally, 67% or more of online searches are driven by offline messaging. As you can see, it is important not to ignore print as part of your marketing strategy. You ll be missing out on some unique opportunities to engage in ways online marketing can t. Having an integrated marketing strategy that utilizes various mediums is key to success!