The Sports Marketing Alternative

Transcription

1 5 Trends that will rock your world this year The Sports Marketing Alternative HTN Sports Video Content for Local and National Marketing Solutions 2018 COPYRIGHT Hometown Networks LLC. ALL RIGHTS RESERVED

2 Trend #1 : SMM is here to stay. (But it is changing fast)

3 Trend #2 : Follow your Customer Customers are on the move and taking their media with them They are leaving TV and Cable in mass, opting for freedom and choice based on what interests them.

4 Trend #3: LIVE Streaming is how we watch 2018 COPYRIGHT Hometown Networks LLC. ALL RIGHTS RESERVED

5 Trend #4: No Strings Fans Like Free Online Viewing

6 Trend #5: Make it LOCAL & Relevant Global & Responsible Localization of content is the next big thing Marc Andreessen on Netflix making original content in several countries around the world.

7 Who can deliver? Founder Bill Rasmussen Bill's latest venture fills the gap for Local sports fans around the world Taking local sports over the top, using fixed cameras in local venues Delivering relevant Hometown Sports that fans want to watch

8 National Demographics Market Size There are 26,407 public High Schools, 10,693 private and prep school and 36,540 Health clubs and fitness centers with multiple gyms, courts and fields, serving multiple sports, and that is just the USA. HTN Sports serves a global market. Audience Fans of local leagues, community teams, high school and travel Club Sport teams Frequency & Placement Game videos are frequently viewed multiple times, shared and watched all the way through. (Average view time of a game video on YouTube is only 4.5 minutes) Branding opportunities include banners and monitor ads in the gym, slider graphics, pre-roll video commercials before the game video, half-time mentions and logo at the end of the video, plus linked banner ads on HTN Sports SOURCE: US Department of Education and HTN Sports, a property of Hometown Networks,

9 Fixed Cameras in local sports centers fields and arenas

10 Live Local Sports from Sports Centers across America High School games, Local Leagues and Championships. Specialized Sports Interest Programs particularly where there is a minimum of 250, ,000 visitors flowing through each year Equal viewership compared to local TV Several Sports Centers in every major city

11 Cost Comparison to TV by Cost-Per-Thousand: HTN Sports Sponsorship Package Local TV Commercial on one station Venue with 250,000 visitors annually Total Possible Viewers = 20,833 Total Possible Viewers = 20,000 viewers* $10,000 / 4000 most probable viewers per tournament Pre-roll commercial will be aired on 64 games x 2 tournaments = 128 games per month $10,000 / $350 Cost per Airing = 28 commercial views in one month 128 x 21M x 3.7 CPM = $10, x 23 x $15.5 CPM=$10,000 +Re-broadcast option on 420 athlete ProFile websites per event CPM can be much higher depending on timeslot * Source: local ABC affiliate AZ3 and HTN Sports, a property of Hometown Networks,

12 How HTN Sports Stacks up Hitting the Sweet Spot Media Cost Engagement Growth Local Television $200 - $1500/30 sec Cable Channels HTN Sports YouTube &Google Ads $500 - $1200 per hour and up $80 - $200 per hour No PPC Passive 3.9 hrs. per day More targeted 3.9 hrs. per day Highly interested Multiple Touchpoints, interactive $1 to $2 per click Average View Time 4 minutes Declining (diluted) Record & Skip Ads Crowded Record & Skip Ads Quickly Growing Source: * local abc affiliate and Facebook/Instagram $ $0.61 per click Highly engaged Growing Strong Still Going Strong HTN Sports, a property of Hometown Networks,

13 How it works HTN Sports Matches the school or community sports center with National and Local Sponsors HTN Sports Installs Automated, Motion-tracking cameras to record and stream games, practices (optional) and tournaments to the HTN Sports Channel. Make your gym or field a profit center HTN Sports Adds Pre-roll & clickable banner ads, sliders and logos in credits on each video for sponsors on game Videos and on the HTN Sports channels. Stats and Enhancements Live and remote production can include: - Scorekeeping - Stats - Multi-camera angles - Live editing - Voice over Color commentary - Location interviews and more COPYRIGHT Hometown Networks LLC. ALL RIGHTS RESERVED

14 Available Now Bringing college level professionalism to local sports

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18 Programs What is next

19 Immersive content and interactive ads

20 Available on all mobile devices

21 Why Hometown Networks? Affordable Simple Measurable Same Reach as local TV 1/4 th the Price A New Hybrid Medium Localized Sports Engaged Audiences Interactive Available on all Devices

22 Contact Diana Wilson (602) COPYRIGHT Hometown Networks LLC. ALL RIGHTS RESERVED