2018 MEDIA KIT 2018 MEDIA KIT MAILING ADDRESS

Transcription

1 Oregon Media 70 SW Century Drive Bend, Oregon 97702

2 reach The official Central Oregon Visitors Guide is the region s most widely circulated promotional publication, reaching more than 275,000 readers through a $2.5 million, nationwide marketing campaign and exclusive placement in resorts and destinations throughout Central Oregon. Distribution 115,000 distributed annually Exclusive collateral piece of s annual marketing, promotion, sales and public relations campaigns. Travel Oregon s official fulfillment piece for any inquiry into Central Oregon. Placed exclusively in more than 4,000 resort units, hotel rooms, vacation homes, condominiums and bed-and-breakfasts throughout Central Oregon. Sent to more than 90 visitor centers, chambers and state welcome centers, more than 40 AAA offices throughout Oregon-Washington-Idaho, Nevada, California and Texas. Available at both the Redmond Airport and Portland International Airport. Showcased in all press kits provided to travel editors and at all industry and consumer travel shows and sales events. The website VisitCentralOregon.com is receiving nearly 1 million unique visitors views annually and features a digital version of the guide with links to each member and advertiser SALES@OREGON-MEDIA.COM Oregon Media 70 SW Century Drive Bend, Oregon 97702

3 audience By profi ling a perfect combination of adventurous recreation opportunities and wonderful retreats, the offi cial Central Oregon Visitors Guide impacts local and out-of-town readers who enjoy a diverse range of lifestyles. Display Advertising Directory Listings AD SIZE MEMBER NON-MEMBER Inside front cover $6,950 n/a Back cover $6,950 n/a Inside back cover $6,950 n/a Full page $3,995 $4,295* 1/2 page $2,895 $3,195* 1/4 page $1,795 $2,095* 1/8 page** $595 $895* * All non-members will receive a free basic membership or $300 toward their member category. ** 1/8 page ads only available in the following categories: Lodging, Dining, Shopping, Summer Activities and Winter Activities. Ads are pre-formatted and designed by Oregon Media. Each ad includes: one image, one logo, 75 words of text and contact information. Deadlines All members receive one free directory listing in the category of their choice. Shopping Arts & Culture Spa & Fitness Business Services Visitor Info & Transportation Summer Guide Golf Guide Winter Guide Lodging Event Space Food & Drink Space Reservation: October 14, 2017 Materials Due: October 21, 2017 Publication Date: November 20, 2017 All members in good standing have fi rst priority to reserve space in the 2018 Visitors Guide. Membership is required to advertise in the visitor guide SALES@OREGON-MEDIA.COM Oregon Media 70 SW Century Drive Bend, Oregon 97702

4 impact As a member of the Central Oregon Visitors Association, you re automatically included in the Visitors Guide directory of your choice, and you may submit images and content to be featured in editorial articles specific to your business. Advertising Specifications AD DIMENSIONS WIDTH HEIGHT Full page (bleed)* Trim Live Area Full page 1/2 page horizontal 1/4 page 1/8 page See below full page * For full-page bleed ads include 1/4 extended border. All text and images must be within the live area to insure a safe distance from the trim. ** 1/8 page ads are pre-formatted and designed by Oregon Media. Each ad includes; one image, one logo, 75 words of text and contact information. Delivery Online: oregonmedia.wetransfer.com Mail: 70 SW Century Drive Bend OR /2 page 1/4 page All images must be high resolution for print quality (300dpi). IMAGES AND LOGOS COPIED FROM WEBSITES ARE NOT USABLE. CMYK process colors only (no RGB files accepted). Color accuracy is the responsibility of the advertiser and will be held to SWOP standards. Do not use ICC or Spot Color profiles. All ad files must be submitted as a single page, high-resolution PDF/x-4 formatted file, with fonts outlined. THE ADVERTISER ASSUMES ALL RESPONSIBILITY FOR FILES THAT DO NOT OUTPUT CORRECTLY DUE TO ERRORS OR OMISSIONS DURING CONSTRUCTION. Please contact Deschutes Media for design specification questions. PDFs may be submitted via FTP, or CD-ROM. Deschutes Media is not responsible for PDF files submitted with spot color graphics or compressed file formats embedded. THESE FILES MAY YIELD UNSATISFACTORY RESULTS WHEN PRINTED. Phone: (541) art@oregon-media.com SALES@OREGON-MEDIA.COM Oregon Media 70 SW Century Drive Bend, Oregon 97702

5 connect Be laser focused on your ideal customers through custom digital content. When you match your message-driven ad to a very select audience, you gain a far greater connection. Tell your story to your target market, and drive leads directly to you instantly. e-newsletter advertising e-newsletter Banner Ads Horizontal Banner - $575 Content Elements include 728 x 100 banner. Included in 2 enewsletters in the same month. Advertiser supplies artwork. ( can create your banner for an additonal $150). Book 2 months for $ x 100 Banner Ad Opportunities Reach 80,000 consumers per enewsletter. Get your message in front of a pre-qualified list already interested in the Central Oregon experience. Consumer enewsletter has a 20% open rate (industry average is 18%). Space only allows for 2 paid ad banners per enewsletter, and banners are strategically integrated into the content so your message is guaranteeed to be seen. 728 x 100 Banner Ad JOEY@

6 connect Be laser focused on your ideal customers through custom digital content. When you match your message-driven ad to a very select audience, you gain a far greater connection. Tell your story to your target market, and drive leads directly to you instantly. online advertising Online Advertising Options Position Medium Square Mini Rectangle Annual $1, x 250px 300x 125px $750 Featured Listing Only two ads available annually for each of the following channels: Trip Ideas Where to Stay Activities Attractions Dine & Drink Getting Here Event Calendar Featured Listings Position #1 #2 Medium Square 300 x 250 Mini Rectangle 300 x x 250px Annual $1,200 $1,200 Only two featured listings are available annually in each of the following categories: ACTIVITIES & ATTRACTIONS Equipment Rental Golf Guide Services Shopping Spa & Rejuvenation Museum & Art Galleries WHERE TO STAY DINE & DRINK Bed & Breakfasts Destination Resorts Hotels, Motels, & Inns Retreats & Lodges RV & Campground Vacation Rentals & Cabins Family Oriented Outdoor Dining Breweries Breakfast Steakhouse Northwest GETTING HERE Transportation Chambers & Tourism Partners Relocation JOEY@ Extend Your Exposure to our Online Market!

7 connect Be laser focused on your ideal customers through custom digital content. When you match your message-driven ad to a very select audience, you gain a far greater connection. Tell your story to your target market, and drive leads directly to you instantly. Custom Digital Content Custom Post $2,000 Content Elements include Custom written blog post / story created by. Post will be displayed on the visitcentraloregon.com for 1 year. 4 Social media touts (1 per week for 1 month) Estimated reach or 80,000 Featured Story placement in 2 Consumer E-newsletters with a link to the website story. E-newletter Database = 58,000 Opportunity for a sweepstakes or giveaway promotion in conjuction with the story details below. Only 1 contest available per month. Featured Story Custom Digital Contest Add-on Custom Contest $1,500 plus assets (Lodging, etc) Custom contest landing page wit entry for on visitcentraloregon.com Custom retargeting banner campaign for 30 days. Capaign will point to contest landing page. Contest prmotion in 2 Consumer E-newsletters with link to the landing page. New leads / user generated content depending upon campaign goals and mutually determined entry method/requirements. Custom Contest Opportunities Maximize social & digital reach through coordinated partnership. Build a greater online following for your future messaging. Build your asset library with consumer generated content. Elevate your fans to build better longer relationships and foster loyalty to your brand. Gain valuable leads. Custom Packages Available JOEY@

8 register member profile Business: Contact: Phone* Cell Phone* Fax* Address* City State Zip Mailing Address if different: Address* Web Address: Social URLs Facebook: Twitter: *Please let us know if you do NOT want a phone#, Address or listed on our website. Write DNL (do not list) beside that information. Business Description for Web Site (up to 500 words. reserves the right to edit for website optimization.) I m Interested in Even Greater Exposure Social Media: Promotions Giveaways Contests Newsletter: Featured Story Display Advertising Online: Advertising Featured Listing Annual Guide: Display Advertising Addtl. Business Listing ($100) Please your business decription, logo (150 x 100px) and jpg to Kristi@VisitCentralOregon.com Payment Information Payment enclosed: Check Visa Mastercard Discover Card Number: Exp. Date (mm/yy): 3-digit code: signature: date: KRISTI@

9 benefits & dues Membership Benefits Business listing in the annual Official Central Oregon Visitors Guide; distribution 115,000 Copies of the Visitor Guide to display or distribute Brochure / rack card placement in our Regional Visitor Information Center Member Profile listing and link on the web site with a description of your business a featured image to 4 photos for your gallery Additional photos of your business (where applicable) posted to the site to help market your product or service Direct referrals from for visitors needing accommodations, real estate information and complete vacation planning assistance Calendar of Event Listings on VisitCentralOregon.com Additional Opportunities Participate in the cooperative Destination Marketing programs of the Association. Participate in trade show exhibits, cooperative advertising, event marketing/ sponsorship & FAM/research tours. Swipenow offers exclusive savings to all members on merchant credit card processing. Interactive Marketing Videos and images help visitors visualize a destination and what their vacation experience will be like. Enhance your presence on the website by linking your video, podcast or image gallery from your member listing. How to participate links to your specific video, podcast or image gallery to news@visitcentraloregon.com As part of the Central Oregon Visitors Association s online marketing strategy, we maintain a Facebook fan page, YouTube channel and Twitter account to further promote Central Oregon. Keep the interactive marketing staff apprised of new and exciting happenings so your information can be considered for inclusion on s Facebook page and other social media outlets. In Addition, we encourage you to interact with us on these sites and post comments, videos and images. Connect with us ~ ~ Annual Dues July 1, 2017 June 30, 2018 Lodging Full Service Resort $3,000 Vacation Home Mgt. Co. $600 *Minimum or $10 per unit Hotels & Motels $300 *Minimum or $5 per unit Bed & Breakfast $300 General Business All General Business $300 Attractions Ski Resort $3,000 Golf Course 18-hole $1,000 9-hole $600 Convention Center $1,000 Performing Arts Center $500 Retail/Shopping Center $500 Museums $500 Casino $500 Media Services TV-Cable-Radio-Print $1,000 *or $4,000 in-kind trade Services Airline $1,000 *or $4,000 in-kind trade Financial Institution $750 Utility Services $750 Individual Event Listing $750 KRISTI@