30,000/month Of 123,000 Travel Professionals Planning $227 Billion Annually

Transcription

1 Audience Benefits Inventory Sponsorships FAQs Groups Tours Religious Reunions Students Agent Groups Events Weddings Sports Small Meetings SMERF International Groups ENGAGE 30,000/month Of 123,000 Travel Professionals Planning $227 Billion Annually All Share the Need for Fast, Reference Travel Information. Do You Reach Them Efficiently?

2 Right Audience Travel Pros Booking Volume spend 1/4 of all travel dollars: Groups + Tours + Religious + Reunions + Sports + Students + Travel Agent Groups + Events + Weddings + Small Market Meetings + International Groups USA Travel Market - $947 Billion Travel Industry Reaching these 123,000+ volume buyers niche by niche is costly! Yet they all share the need for common planning reference. Consolidating marketing efforts to those planning sources cuts budgets & increases ROI. Sources American Bus Association (ABA), American Marketing Association (AMA), Hotel Business Review, Leisure Group Travel, Meetings & Conventions, National Association of Reunion Managers, National Association of Sports Commissions, NTA Services Inc, Premier Tourism Marketing, Student Youth Travel Association, Travel Weekly, U.S. Department of Commerce - International Trade Administration, U.S. Department of Labor - Bureau of Labor Statistics, U.S. Travel Association (USTA), WeddingReport.com.

3 Right Time At the point of planning: ~87% of travel is planned online. Travel Pros are no exception. They plan online. Media Used for the Bulk of Travel Planning Find these volume buyers in a trusted & reliable reference... a brand safe environment where behavior is receptive to contextual ads. Sources: WebMediaBrands, Inc.; emarketer, Inc.

4 Group Travel Media Engagement Rankings Travel Professionals Spend More Time on TRIPinfo.com Than Any Travel Site. More Time on TRIPinfo.com Means More Time to See Your Message.

5 Audience Benefits Inventory Sponsorships FAQs Right Price All Fixed, Non-Rotating, Exclusive Display Sponsorships Include... Magazine Display Bold Text Ads > Market Bold Text Ads > Table Newsletter + Tour Index + Video Index

6 Audience Benefits Inventory Sponsorships FAQs Right Price First Click > National Index or State Page Multi-media Sponsorship $7,000 net/year, 24/7/365 Second Click > Content or Map Page Multi-media Sponsorship $3,900 net/year, 24/7/365 Travel Pros Spend More Time on TRIPinfo.com Than Any Travel Site. How Do We Know? Compare ENGAGEMENT among 20,000,000+ websites on Alexa.com. Compare DEMOGRAPHICS among 10,000,000+ websites on Quantcast.com. Compare UNIQUE VISITORS among 1,000,000+ websites on Compete.com (B2B Leisure, B2B Meeting). More Time on TRIPinfo.com Means More Time to See Your Message.

7 Audience Benefits Inventory Sponsorships FAQs 24/7/365 Multi-Media Sponsorships TRIPinfo Wide Skyscrapers + Featured Text Ads + Video and Quarterly Digital Magazine Ads and Newsletter Features Brand Your Message at Every Point of Planning! 1 Content or Map Page (2 Clicks from Home) $ 3,900 net/year 2 Content or Map Pages $ 6,900 net/year 1 Index or State Page (1 Click from Home) $ 7,000 net/year 3 Content or Map Pages $ 9,750 net/year 1 Index or State Page + 1 Content or Map Page $10,250 net/year 1 Index or State Page + 2 Content or Map Pages OR 4 Content or Map Pages $13,000 net/year 1 Index or State Page + 3 Content or Map Pages OR 5 Content or Map Pages $15,250 net/year 1 Index or State Page + 4 Content or Map Pages OR 6 Content or Map Pages $18,000 net/year 2 Index or State Pages + 3 Content or Map Pages OR 7 Content or Map Pages $21,000 net/year 2 Index or State Pages + 4 Content or Map Pages OR 8 Content or Map Pages $24,000 net/year Non-Sponsorship Text Ad Options See rates Rates Effective January 1, Since 1993, over 1/4 of TRIPinfo Sponsors benefited from our popular 5% pre-pay discount.

8 September 2015 Multi-Media ROI Report Actual Sponsor Sample Thank you for making TRIPinfo your Next Generation Marketing Partner! Our audience is Group + Tour + Agent + Meeting + Religious + Reunion + Event + Sport + Student + Wedding + International Planners. Traffic is filtered to remove search engine spiders, framed pages & page requests not fully transmitted. INVESTMENT 12-Month Wide Skyscraper w/video on TX Dining, TX Shopping & TX Meetings + 8 Text Ads on Market, Tables, Tour Index & Video Index + 1/4-Page Quarterly Magazine Ad + Newsletter Features Campaign Start 10/2014; $9,200 Annual Buy CURRENT MONTH $800 CAMPAIGN TO DATE $9,600 IMPRESSIONS TRIPinfo.com Internet Travel Monitor (weekly newsletter) TRIPinfo.com Magazine (quarterly publication) TRIPinfo.com Online Total Impressions CLICKS Clicks to Your Website or Video Click-Thru Rate (Clicks Divided by Online Impressions + Newsletters) CURRENT MONTH 1,418 3,330 4,748 CURRENT MONTH % CAMPAIGN TO DATE 23,687 29,243 15,008 67,938 CAMPAIGN TO DATE 1, % WHY CLICK-THRU RATE (CTR) IS IMPORTANT Travel Display Ads average CTR = 0.07%. Your TRIPinfo.com CTR is 46 times the industry average. Many marketers budget Cost-Per-Thousand (CPM) of Ad Impressions, assuming the industry average Click-Thru Rate. But if a medium delivers 46 times the industry average CTR, that same multiplier should apply to the CPM budget for an Engaged Audience! TRAVEL PROFESSIONALS SPEND MORE TIME HERE THAN ANY TRAVEL SITE ~123,000 travel professionals book $200+ billion/year in group/volume bookings. An average 1 in 4 use TRIPinfo.com to plan. ~30,000 TRIPinfo.com pros book $50 billion/year... $1,500,000+ average each! A click from a TRIPinfo.com travel pro has buying power up to ~375 times more than consumers, who spend < $4,000/year for family vacations. Multi-media impressions boost CTR! TRIPinfo.com utilizes respected web analytics from multiple sources: Alexa, Comcast, Compete, Quantcast & Google Analytics.