2017 GUIDELINES FOR SENET GROUP MEMBERS

Transcription

1 2017 GUIDELINES FOR SENET GROUP MEMBERS

2 Welcome From 1st January 2015, members of the Senet Group are required to include our responsible gambling branding When the fun stops, stop into the following communications: - 20% of the total area of all show window posters - 20% of the total area of all TV end frames - 10% of the total area of all press adverts during - Own web and social applications as appropriate Members are also advised where appropiate to include the branding into: - 10% of the total area of all outdoor adverts - 10% of sponsorship packages During key periods, such as Gamble Aware Week, members will also be required to increase activity to raise awareness of the initiative. To accompany these guidelines there s a toolkit of layered design files and assets for members to use and include in their communications. These guidelines and the When the fun stops, stop branding is ONLY for use by the Senet Group and its members and should not be distributed. Siginificant deviations from these guidelines must be approved by the Senet Group.

3 Hierarchy of key elements 1. The lockup Landscape version (primary) Usage examples: TV endframes, window vinyls, member posters and press, digital leaderboards, long copy press and POS. Portrait version (secondary) Usage examples: Kiosk stickers, window posters and vinyls, member press, digital skyscrapers and animated MPU endframes. 2. The begambleaware.org URL This must appear on every piece of collateral. 3. The 18+ stamp This must appear on every piece of collateral. 4. The National Gambling Helpline call to action In most cases the only call to action should be begambleaware.org as shown in the visuals on the following pages. NATIONAL GAMBLING HELPLINE The National Gambling Helpline lockup (together with gambleaware.co.uk) should be used on longer copy items and help leaflets provided in store and online. 5. The Senet Group logo SET YOUR LIMITS AT THE START ONLY BET WHAT YOU CAN AFFORD NEVER CHASE YOUR LOSSES DON T BET IF YOU RE GETTING ANGRY NEVER PUT BETTING BEFORE YOUR MATES For messages that are Senet only (i.e. posters and sponsorship) the Senet Group logo should be applied in the bottom left corner. See folder: Key Visual (Illustrator files)

4 Minimum sizes & exclusion zones The lockup In print: In digital: These sizes exist to maximise legibility and to Min. 21.5mm minimise any potential reproduction issues such as colour bleed in printed collateral, particularly news Min. 150px Min. 35mm print advertising. Min. 240px The minimum digital size is not as critical here, as the effects of the print process is not an issue. There is an exclusion zone of the cap height of the W in the lockup. The begambleaware.org URL In print: In digital: Min. 20mm The 18+ stamp In print: In digital: Min. 5mm The National Gambling Helpline call to action Min. 100px In print: Min. 25px In digital (avoid using on particularly small banners): NATIONAL GAMBLING HELPLINE Min. 35mm NATIONAL GAMBLING HELPLINE Min. 220px

5 Relative positioning When bringing all the elements together within your design, please refer to these examples. Solus portraits 20% member portraits 10% member portraits & landscape banners (see note) Flexible space Bottom right Centre aligned Centre aligned Centre aligned under FUN Flexible space Note: These guides apply to similar landscape spaces such as digital leaderboard banners.

6 Colours There are three colours to use. Yellow should always be used as the background colour except in special cases such as window vinyls. cmyk rgb # ffee00 The black and white lockup The black and white lock ups shown should only be used when 2 or 4 colour print is not available, for example in black and white publications. cmyk rgb # cmyk rgb # ffffff

7 Proportion rules When adapting our campaign messaging to different channels, please reference the minimum proportions indicated below: 48 Sheet- 10% of total ad area POS - 20% of total poster area TV - 20% of total endframe area Press - 10% of total ad area

8 Point of sale assets Below are examples of campaign assets for point of sale: Solus kiosk sticker - yellow Solus kiosk sticker - clear Member 20% window poster Solus portrait vinyl Solus landscape vinyl See folder: POS Assets (Illustrator and InDesign files)

9 National press - Member 10% advertising All ad spaces shown are based on a 6 column tabloid newspaper, eg: Racing Post Full page Half page 25x4 20x3 20x2 Quarter page 10x2 8x3 When applying our campaign messaging to press, the message should occupy 10% of the total ad space. See folder: Press assets (InDesign files)

10 National press - Example The 10% can be applied as a strip, a corner or rectangular area. It should be applied above the ad T&Cs in the main body of the artwork. Please always refer to minimum lock up sizes for print to ensure the lockup reproduces correctly. 8x3

11 TV endframes For TV, members can include the branding in one of two ways: 1. As a strip that occupies 20% of the total area of the endframe 2. As a full screen message. This should appear at the end of the member commercial. In both cases, 18+ and begambleaware.org need to be included and if including voiceover, When the fun stops, stop should be voiced. See folder: TV assets (Photoshop files)

12 Outdoor When applying our campaign messaging to outdoor ads, the message should occupy 10% of the total ad space. The 10% can be applied as a strip at the bottom of the ad. It should be applied above the ad T&Cs in the main body of the artwork. 48 Sheet 6 Sheet See folder: OOH (Indesign files)

13 Digital banners Here are some examples of standard static banners and how to apply the lockup to your digital collateral. Please refer to Minimum sizes & exclusion zones for any bespoke sizes. Skyscraper MPU Leaderboard Member website in situ spaces See folder: Digital assets (Photoshop files)

14 Sponsorship It is recommended that members turn over 10% of all sponsorship packages to a When the fun stops, stop For example if an event sponsorship package includes 40 outdoor panels 4 should be Senet branded. A selection of panels are included in the toolkit. SET YOUR LIMITS AT THE START ONLY BET WHAT YOU CAN AFFORD NEVER CHASE YOUR LOSSES DON T BET IF YOU RE GETTING ANGRY NEVER PUT BETTING BEFORE YOUR MATES Landscape SET YOUR LIMITS AT THE START ONLY BET WHAT YOU CAN AFFORD NEVER CHASE YOUR LOSSES DON T BET IF YOU RE GETTING ANGRY NEVER PUT BETTING BEFORE YOUR MATES Portrait See folder: Sponsorship (Indesign files)

15 Additional information For any queries regarding these guidelines please contact: