A real campaign to deliver you real results this Valentine s Day!

Transcription

1 A real campaign to deliver you real results this Valentine s Day! Flowers are the real essence of romance, they can bring smiles for weeks and are a true way to show someone you love them. So this Valentine s Day, the Melbourne Market in conjunction with Flowers Victoria have created a marketing campaign we want to go viral. With your support, this sophisticated, appealing and cheeky campaign will challenge men to buy flowers for their loved one. The campaign will go live on Wednesday 8th February, driving the key message: Real Men Send Real Flowers on Valentine s Day. It will be supported with advertising in the following media: Radio Triple M Online Advertising news.com.au, theage.com.au Facebook Instagram Market Fresh Website To make this campaign work, we need the support of all Florists. We want to make the hashtag #RealMenSendFlowers go viral. So jump on board and let s do this together. RADIO Hear the campaign throughout the day on: ONLINE Display advertising and social media: This campaign has been generously funded on the behalf of the industry by: 1

2 CAMPAIGN EXAMPLES Above: Point of Sale Poster - Printed poster available for purchase or download in A2 or A3 PDF format from poweroftheflower.com.au Left: Online Advertising sample. Below: MarketFresh and website banner for your on your own website, 728 x 90 pixels. #RealMenSendFlowers 2

3 CAMPAIGN EXAMPLES Right: Additional poster to print at A3 in PDF format, download from poweroftheflower.com.au Below:Gift cards promote the campaign message and encourage the receiver to post on social media. #RealMenSendFlowers 3

4 CAMPAIGN EXAMPLES Right and below: Example of Facebook advertising images. The copy will provide links to Find your Local Florist and Love tips. Go to poweroftheflower.com.au for final artwork. 4

5 Gift Wrap stickers available from Flower Market. Place a sticker on all bouquets to promote online posting to #RealMenSendFlowers How can you get involved? It s easy. The Melbourne Market and Flowers Victoria have developed a suite of materials for your business to use. This includes: Posters (available electronically in A2 and A3) A limited number of A2 printed posters will be available for purchase in the Flower Market on Thursday 19th January or from MMA Reception Gift Wrap stickers every time you send out flowers, add one of these to your arrangement. This will encourage the receiver to share the love online and post a photo of their flowers, tagging #RealMenSendFlowers making it go viral Gift card (available electronically for you to print) Facebook banners and profile pic Website banners Instagram campaign image Additional marketing ideas for Florists This material is available electronically free of charge in pdf format. Access your kit by heading to Next Steps Get ready for Valentine s Day 1. Merchandise your store get campaign posters from the Flower Market (or online), reminding men to get ready for Valentine s Day 2. Update your business listing on The #RealMenSendFlowers campaign will drive traffic to find their local florist. Make sure your business is listed and reflects your brand. 3. Update your Social media - Download the campaign tiles and upload to your personal Facebook and Instagram. We need to remind everyone that #RealMenSendFlowers 4. Shop and Win the more you shop at the Melbourne Market this Valentine s Day, the more chances you have to win a $750 travel voucher or one of 5 Village Gold Class Double passes. 5

6 YOUR CHANCE TO WIN! THIS VALENTINE S DAY WE ARE SHARING THE LOVE WITH OUR FLORISTS, AND GIVING YOU A CHANCE TO WIN! You could WIN: - a $750 Travel Voucher - one of 5 Gold Class Double Passes It s so easy to enter the draw, all you have to do is: 1 SHOP TO WIN Swipe your access card each time you come to the market and get an (automatic) entry 2 CLAIM YOUR BUSINESS LISTING Log onto marketfresh.com.au. claim and update your business listing to get 5 bonus entries into the draw. 3 ATTEND THE MELBOURNE MARKET Attend three times a week (Monday-Saturday) and get 5 bonus entries in to the draw. THE MORE YOU SHOP, THE MORE ENTRIES INTO THE DRAW AND MORE CHANCES TO WIN. Terms and conditions apply, see poweroftheflower.com.au for more details. Shop and Win this Valentine s Day! - Your chance to win!!! This year we are also sharing the love, giving you a chance to WIN just for shopping at the Melbourne Market. Every time you shop you get a chance to win! A $750 Travel Voucher or One of 5 Village Cinema Gold Class Double Movie Passes It s so easy to enter the draw, all you have to do is: 1. Shop to Win - Swipe your access card each time you come to the market and get an (automatic) entry into the draw. 2. Claim your business listing online log onto marketfresh.com.au, claim and update your business listing to get 5 bonus entries into the draw 3. Attend the Melbourne Market 3 times in a week (Monday-Saturday) and get 5 bonus entries in to the draw The more you shop the more entries into the draw and more chances to win. Terms and conditions apply, see for full details. Competition starts 31 Jan