2016 Digital Media Kit

Transcription

1 2016 Digital Media Kit Inform Critical Decisions. Advance the Way Your Customer Works. Inspire Their Art. Ben Dickmann

2 CONNECT WITH THE LIVE DESIGN UNIVERSE Our Multi-Platform Approach Creates Engagement with Customers in a Variety of Ways Events LDI: 10,000* attendees seeking the latest gear, training, and networking opportunities The Live Design Master Classes: 400+* students and professionals interacting with top designers and manufacturers LDInstitute: Current and future technologists eager to get the latest training Custom Webinars Research SEO Audit - Lead Generation - Contests - Re-targeting Campaigns Community Development Digital Livedesignonline.com: Averaging 225,000 page views per month Daily enewsletters reaching over 38,000 end users Sponsored Content eblasts to full or segmented lists Interactive Magazine Over 10,000 subscribers Available on ipad, iphone and all Android devices Interactive ad capabilities Live Design is the most-read creative and technical resource for live entertainment professionals in lighting, sound, staging, and projection. Live Design provides designers, programmers, and technicians with tips and trends, news and reviews of the latest gear, reports from the field, and industry viewpoint and commentary. From concerts to theatre, houses of worship to clubs, theme parks to corporate events, Live Design is the leading digital resource for live event production technology, featuring new online content daily, and a monthly interactive digital magazine that is available for ios and Android devices. LDI Tradeshow is the marketplace for the entertainment technology and design industry, which combines six days of professional training and three days of exhibits on an action-packed show floor, providing nonstop networking opportunities with thousands of attendees from 88 countries working in theatre, concerts, corporate events, clubs, theme parks, other live venues. Live Design Master Classes are regional events that provide design training in an intimate boutique setting and feature the industry s top designers and artisans coming together to share their insights and opinions with attendees from around the world. The classes provide a combination of aesthetic, technical, and practical information, while the manufacturers showcases allow attendees and speakers the chance to check out the latest gear and network. Database Development

3 INTERACTIVE MAGAZINE AD UNITS Reaching 10,000 Subscribers Static Ad, Web Enabled FEATURES: Web enabled and social media links 1536 pixels wide x 2048 pixels high PDF of current print ad accepted Scrolling Multi-Page Ad FEATURES: Multi-pages of smooth vertical scrolling creative PDF of current print ads accepted Video Ad FEATURES: Video cached in the device. Can play full screen or embedded on the page Video file must be provided Slideshow Ad FEATURES: Place up to 6 photo images Direct readers to your site: Interactive ads Demo videos Campaign reporting Ad Opportunities 1x Net Rate 3x Net Rate 6x Net Rate 9x Net Rate 12x Net Rate Static Ad, Web Enabled $2,700 $2,430 $2,295 $2,160 $1,990 Video Ad $4,495 $4,045 $3,820 $3,595 $3,280 Slideshow Ad $4,495 $4,045 $3,820 $3,595 $3,280 Scrolling 2-3 Multi Page Ad $4,995 $4,495 $4,245 $3,995 $3,650

4 INTERACTIVE MAGAZINE DATES & DEADLINES Jan 16 Feb 16 MARCH 16: USITT Issue APRIL 16 Ad close - 12/29 Ad close - 1/29 Ad close - 2/26 Ad close - 3/26 Materials due - 1/2 Materials due - 2/5 Materials due - 3/5 Materials due - 4/2 Launch Tablet - 1/15 Launch Tablet - 2/15 Launch Tablet - 3/15 Launch Tablet - 4/15 MAY 16: NYMC Issue JUNE 16: InfoComm Issue JULY 16 AUG 16 Ad close - 4/28 Ad close - 5/28 Ad close - 6/26 Ad close - 7/28 Materials due - 5/5 Materials due - 6/5 Materials due - 7/3 Materials due - 8/6 Launch Tablet - 5/15 Launch Tablet - 6/15 Launch Tablet - 7/15 Launch Tablet - 8/15 SEPT 16: LDI ISSUE OCT 16: LDI ISSUE NOV 16: LDI Wrap-up DEC 16 Ad close - 8/28 Ad close - 9/24 Ad close - 10/29 Ad close - 11/24 Targeted Trade Show Issues March: USITT April: Pro Light & Sound May: New York Master Classes June: InfoComm September: LDI October: LDI Materials due - 9/4 Materials due - 10/1 Materials due - 11/5 Materials due - 12/5 Launch Tablet - 9/15 Launch Tablet - 10/15 Launch Tablet - 11/15 Launch Tablet - 12/15 Joanne Zola Digital Manager

5 LIVEDESIGNONLINE.COM With over 225,000 page views and 85,000 unique visitors per month, consistently attracts the largest audience in the entertainment technology industry. Take advantage of this power and advertise your brand to build awareness, announce new products, generate leads, and drive traffic from a dedicated group of decision makers who flock to our site to get the latest news, research the latest gear, access industry data, and learn what their peers are up to. Banner Advertising: BANNER SIZE INVESTMENT PLACEMENT LEADERBOARD BANNER 728x90 $50/CPM BOOM BOX (Above the Fold) 300X250 $45/CPM PHOTO GALLERY 300x250 $45/CPM BOOM BOX (Below the Fold) 300x250 $32/CPM SUPER BUTTON 180x150 $25/CPM Above the fold top banner position integrated into the site s horizontal navigation bar Integrated right into the core of the freshest content, this premium position provides impact for larger creative options. High value and visibility location, this is an interstitial gallery ad that serves every 5th slide. Integrated right into the core of the freshest content, this below the fold position provides impact for larger creative options. This space is integrated into the site s central location and article pages. MARKETPLACE 125x125 $10/CPM Cost effective homepage, article pages, and categories advertising. FOOTER 728x90 $18/CPM Bottom banner position integrated into the site s footer. ONE STOP & ROADBLOCKS 728x90 180x150 $75/CPM Buy all of the advertising real estate available in a targeted section of the website. YOU LL OWN THE CATEGORY! Interstitials: Interstitials are web pages displayed before or after an expected content page, delivered by our ad server. Yes, those little pop-ups matter, and matter more every day. Interstitial space and the content it contains is becoming an increasingly important way to deliver your message to your target audience. Investment: $2,500 per day/24-hour run-of-site. Multiple day purchase discounts apply. site skin Site Skins Live Design offers its advertisers high impact branding options that will help expand you re reach. Site skins are 100% Share of Voice. Investment: $2,500 per day/24-hour run-of-site. Multiple day purchase discounts apply. Joanne Zola Digital Manager

6 LIVE DESIGN DIGITAL NEWSLETTER AD RATES With 38,000 subscribers, the Live Design daily digital newsletters are an essential marketing tool to reach the decision makers in the world of entertainment technology. The Live Design Wire features all the important industry news, views, blogs, videos, and columns, making it an industry must-read. Live Design will send open and click-thru rates so that you can monitor the effectiveness of your campaign on a regular basis. Use Live Design Wire to accomplish multiple marketing objectives: drive traffic to your website or online catalog, generate leads fast; create demand for new products; build brand awareness, and more. LIVE DESIGN DAILY WIRE E-NEWSLETTER AD RATES Deployed Monday Friday Average Live Design Daily Newsletter OPEN Rate is 37%, 10% higher than the national average. BANNER SIZE INVESTMENT BOOM BOX 1 (Above the Fold) 300X250 $500/deployment BOOM BOX 2 (Above the Fold) 300X250 $250/deployment BOOM BOX 3 (Below the Fold) 300X250 $200/deployment Make Your Presence Count Commit to three or more months and get an extra $100 OFF each month! Joanne Zola Digital Manager

7 DEDICATED BLASTS & CUSTOMER RE-TARGETING Target Your Message with 100% Share Of Voice The Live Design/LDI franchise has the largest database in the industry over 27,000 unique names so you have the opportunity to reach the widest possible audience. But just as important, we can filter our list by job title, primary business and geographic location, allowing you to reach only those designers and technicians you want to target. Not only is it highly effective, it s also cost-effective. And most important of all, we also provide open rates and click thru-rates for all of our blasts. So you get immediate feedback on the effectiveness of your message. Investment: $110 CPM to the full list of 27,000 names Live Design now offers re-targeting banner campaigns to keep your products and services in front of potential clients. The U.S. average open rate for Computer & Electronics s 21.3% * Case Study: The e-blast featured on the left, sent out via Live Design s network, netted a 26% open rate! * MailChimp Marketing Benchmarks, updated 11/5/2015 With Audience Extension, Live Design users are retargeted on the open web (outside Live Design) through display banners that follow targeted customers as they browse the internet. Live Design makes it easy to set up campaigns and obtain the best ad inventory across Google, Facebook, Twitter, and 200+ ad exchanges and networks. Harness our sophisticated bidding power to reach customers as they switch browsers, devices, and apps. Investment: $50/CPM Joanne Zola Digital Manager

8 SPONSORED CONTENT Session on Demand Sponsorship: Align your brand with the industry s top Thought Leaders. Exclusive sponsorships of key recorded session from LDI, the Live Design Master Classes, and other industry-leading, live educational content. Sponsored sessions housed on Presenting sponsorship includes: Exclusive 100% share of voice 30-second pre-roll video Company logo on title screen Company name and link in the session description 728x90 and 300x250 on the online session pages Investment: $2,500/month Live Design New Product Fast Chats PR for the internet age, this is an innovation to the traditional press release. By utilizing a video format, you create a sense of intimacy and immediacy that you cannot get in a printed article. Exclusive SKYPE chat with Live Design editor to announce/ show new product Video posted on the Live Design website home page Video posted in Live Design ewire and Gear wire newsletters Video posted on Live Design social media outlets Link to video provided for sponsor for promotion use Investment: $1,500 each Pre-roll video is a short clip that precedes the video a user has chosen to watch. The duration of pre-roll videos will be 15 seconds in length. To see Sessions on Demand click here: Sessions on Demand Fast Chats Joanne Zola Digital Manager

9 PROJECT IN FOCUS Live Design regularly provides in-depth online coverage of a major theatre, concert, venue, or other related project with stories, photo and sketch galleries, video, and more. Each project will get its own dedicated category page, with each story getting its own page as well. And then we will wrap up the full coverage with an e-newsletter blast that goes out to over 38,000 readers. First Sponsor, $3,000: Leaderboard ad for website (728x90px) plus Top Banner for newsletter (350x250px) Second Sponsor, $2,000: Boombox ad for website (300x250px) plus second banner for newsletter (350x250px) Currently Online: Project in Focus U2 innocence + experience Tour 2015 Click above to view online. Third Sponsor, $1,500: Boombox ad for website (300x250px) plus third banner for newsletter (350x250px) Exclusive Sponsorship, $5,000: 100% share of voice Photo by Rukes.com Projects are generally chosen by editorial staff, but you are welcome to submit your own projects for consideration. In the Archives: C oachella Valley Music and Arts Festival Month Sponsorship Run Photo courtesy of Stufish Photo courtesy of Stufish Rocky On Broadway S uper Bowl lxlviii Halftime Show Joanne Zola Digital Manager

10 WEBINARS When you want to attract high-quality attendees you can t reach anywhere else. Your best prospects are individuals who are actively looking for solutions and education - the key principle that makes webinars so successful. Our webinars are a cost-effective way to generate a large number of leads and align your company with industry experts. SIMPLE DETAILS Up to 1 hour in length, with live Q&A Industry expert moderator User-friendly production and recording Marketing and promotions included Attendance reporting upon completion USEFUL FOR Generating leads Increasing ROI Elevating expert recognition Placing your message, product or service infront of targeted professionals ADDITIONAL SERVICES These additional marketing services compliment or work well with Webinars. LEAD TOUCH Convert into an executive summary and engage leads. SEARCH-PRESS-PRO Announce the release to a larger audience. INFOGRAPHIC Visually represent main data points in an easily digestible and shareable format. For Webinar Success Build compelling content, advertise early and make sure to follow-up. Joanne Zola Digital Manager