Drive More Phone Calls. With Digital Display Advertising ` ForLawFirmsOnly Marketing, Inc.

Transcription

1 Drive More Phone Calls With Digital Display Advertising ForLawFirmsOnly Marketing, Inc

2 Traffic Strategies That Convert Clients

3 We want to help you acquire more clients!

4 What has worked best to generate new ones? Have you tried other tactics that didn t work? Do you know why or was the reporting not clear? How much do you think it costs to generate one client? What would you estimate the lifetime value of a client to be?

5 We ve Found A Lot Of Law Firms Are Feeling Their Industry Is Getting More Competitive Everyday And Don t Really Know What To Do About It Are Struggling To Make Their Website More Effective In Getting More Business Are Stuck Without Any Real Plan To Trying Get In Front Of More Potential Clients What I m About To Reveal Is Going To Change That For You

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7 The Tide Has Changed. For The First Time In History Companies Spent More On Display Ads Then Search (PPC) Advertising

8 For The First Time In History Companies Spent More On Display Ads Then Television Advertising

9 What Are Digital Display Ads? The Ads You See When You Go Online.

10 3 Major Ways To Get Traffic SEO PPC ADWORDS DISPLAY ADS TAKES A LOT OF TIME NO GUARANTEE HIGH COMPETITION INSTANT HIGH COSTS HIGH COMPETITION INSTANT LOWER COSTS LOWER COMPETITION DISPLAY ADS TERMS: RTB (Real Time Bidding) Contextual Advertising Programmatic Advertising

11 PPC PAY PER CLICK DIGITAL DISPLAY ADS VS PPC Marketing Is Placing Your Ad In Front Of Someone Based On The Words They Searched For. Ex: Search AC Repair, Landscaper, Dentist, Etc. You Only Pay For Clicks And They Can Range From $ $HUNDREDS For 1 Click Only New Cold Traffic. No Branding Or Ability To Follow Up With People That Click On Your Ad Display Ad Marketing Is Placing Your Ads On Websites Based On Your Target Market's Interests: Ex: Health, Home Improvement, Beauty, Travel, Etc. You Usually Pay Based On Cost Of Impressions Not Clicks. Range From $25 - $50 Per 1k Impressions [CPM] New Traffic & Retargeting With Long Term Branding AND The Ability To Follow Up With Website Visitors Based On Their Engagement Level

12 TWO TYPES OF DISPLAY AD MARKETING RETARGETING AD TRAFFIC: 96% of Website Visitors Don t Contact You www Someone Visits Your Website Capture 100% Visitors Drop A Browser Pixel Market Only Your Website Visitors On Any Other Site Follow Them 1-3 Months Until They Are Ready To Buy COLD AD TRAFFIC: Drive New Clients to Your Door Place Ads On Sites That Interest Your Target Market Market To Everyone That Visits Those Site Or Only Those From A City That Visits Split Test Your Offers, Reputation, & Brands Ads To Maximize Clicks

13 3 Types Of Traffic SEO PPC ADWORDS DISPLAY AD Cold New Traffic Cold New Traffic Cold New Traffic No Retargeting No Retargeting Retargeting Traffic If You Have Any Traffic To Your Site If You Are Doing SEO For Traffic If You Are Doing PPC For Traffic YOU NEED TO BE FOCUSED ON RETARGETING

14 RETARGETING STRATEGY Traffic Story Someone Visits Your Website 96% Leave Capture 100% Visitors Drop A Browser Pixel Market Only Your Website Visitors On Any Other Site Follow Them 90 Days Until They Are Ready To Buy WHY DO 96% Of WEBSITE VISITORS NEVER CONTACT YOU? THE PROBLEM: EVERY VISITOR IS A POTENTIAL BUYER FROM TODAY TO 90 DAYS FROM NOW. THERE S NO WAY OF KNOWING WHO IS WHO, BUT WE DO KNOW THEY ALL FIT INTO 1 OF 3 CATEGORIES. Looking For a Good Deal: Looking For A Reputable Company: Looking For A Specific Product Or Service: Offer Ads Reputation Ads Branding Ads Secret That Your Competitors Don t Know Yet You Can 10x Your Results If You Retarget Each Buyer For 90 Days And You Switch Up Your Messaging & Get Rid Of Banner Blindness

15 We Created The 10x RETARGETING FUNNEL

16 LAW FIRM CASE STUDY: COLD TRAFFIC INDUSTRY NUMBERS Cold Display Ads Average Click Through Rate 0.06% Retargeted Display Ads Average Click Through Rate 0.6% Average PPC: $42-$45 Keywords: Attorney, Lawyer, Law Firm Clicks For 10,000 Impressions Clicks: 6 CTR: 0.06% COLD DISPLAY ADS Clicks: 60 CTR: 0.6% RETARGETING DISPLAY ADS

17 LAW FIRM CASE STUDY: COLD TRAFFIC TRAFFIC SUMMARY 8,000 6,000 4,000 2,000 Impressions for Period 23 DAYS Campaign Duration Impressions 84, Impressions Clicks Clicks for Period 0.07% Click Through Rate Clicks

18 LAW FIRM CASE STUDY: RETARGETING TRAFFIC TRAFFIC SUMMARY Impressions for Period DAYS Campaign Duration Impressions 2,683 Impressions Clicks for Period % Clicks Click Through Rate 148% Ind. Avg Clicks

19 HIGHEST CONVERTING ADS REPUTATION ADS The ad above received the highest number of clicks.

20 The 10x RETARGETING FUNNEL Q: Can You See How This Is Different From What You Are Doing Now? Q: Can You See How We Are Hitting Different Interests Over 90 Day Buying Period?

21 10x RETARGETING FUNNEL Why Only Fortune 1000 Companies Do This Create 10 Ad $695 Per Set $6, Setup 10 Ad $300 Per $3, Total Just To Start $9, And We Haven t Spent Any Money On Ad Placement Yet

22 GOOD NEWS! WE JUST RELEASED A RETARGETING PROGRAM THAT ALLOWS COMPANIES TO RETARGET FOR LESS THAN THE COST OF A POSTCARD

23 10x Market Domination Package Special For You Do You Want To Dominate Your Competition? 3 Discount Offer Ad Sets $ 2,100 3 Branding Ad Sets $ 2,100 4 Reputation Ad Sets $ 2, Retargeting Campaigns $ 3,000 + Up To 50k Mo. Impressions Total $10, Replacement Ad Sets/mo. $ 2,800 Grand Total $12,800 Special One Time Offer CALL US FOR SPECIAL PRICING

24 Why Use Our Rapid Traffic Digital Display Advertising Program? Rapid Traffic-Your Phone Will Start To Ring Almost As Soon As We Get Your Campaign Started Fixed Monthly Fee (No Per Call Fee!) Fee depends on practice and location and is scalable to increase the number of leads generated by your campaign NO Additional Setup fees

25 Why Use Our Rapid Traffic Digital Display Advertising Program? Former Google AdWords Employee (12 years) is our Digital Ad Team Leader (Google national trainer on AdWords to AdWords Agencies/Experts) No chasing leads like other lead generation programs EXCLUSIVE LEADS-We serve ONLY ONE law practice type in your marketing area Direct call from our lead generation platform

26 Why Use Our Rapid Traffic Digital Display Advertising Program? Online access and daily reporting You may cancel your program at any time-monthly billing No limit to the number of leads Quality leads No limit to the number of services or coverage areas (if available) You are billed at the beginning of each campaign

27 How it s done... How Do We Generate Leads For Your Law Firm? Programmatic and AI Learning Platform Real time display ad bidding platform (most efficient method for maximum call volume/maximum ROI) Digital Ad campaigns optimized for Phone Calls Digital Ad campaigns optimized for mobile Custom Landing Page optimized for conversion on desktop and mobile

28 Optimized Mobile landing pages And display ads!

29 How it s done... Effective Ad Display creation for maximum conversion Display Ad Retargeting Access to approximately 99% of all websites that supply ads on Ad Exchange Networks Platform ties into over 90 different publisher exchanges Unique Tracking Number and Calls are recorded Daily reports and access to the call tracking portal

30 What to expect, when you move forward Together, we will Complete a campaign discovery session Determine your goals and the value of a new customer Determine what you would like to promote Gather the information we need Collect the necessary images for the campaign. Collect the website credentials for your site Provide tracking codes for installation or request site access to install. Have your campaign up & running within 3-7 business days from receiving the kick-off docs.

31 How To Get Started Call or us with the details of your campaign. We can then quote you a fixed monthly fee. ForLawFirmsOnly Marketing, Inc marketing@forlawfirmsonly.com