2014 FPA MARKETING MATCH REWARDS PROGRAM

Transcription

1 FPA MARKETING MATCH REWARDS PROGRAM 2014 FINANCIAL PROFESSIONAL ASSOCIATE (FPA) MARKETING MATCH PROGRAM Highlights for 2014 When submitting reimbursement requests, invoices should total $150 or more to ensure Prudential s match share is $75 or greater. Additionally, only one reimbursement submission can be sent to AD PRO per month. In order to be reimbursed marketing match for Prudential promotional items, the following preferred vendors must be used: Corporate Graphics for Prudential calendars, Posty Cards or Pru Marketing On Demand (PMOD) for Prudential greeting cards, and Staples Promotional Items or CFj Manufacturing for these and all other Prudential promotional items. Helping You Succeed With Marketing The FPA Marketing Match Rewards Program helps Financial Professional Associates grow their practices by offering matching funds for marketing expenses. Eligible marketing expenses include seminars, diversity events and other marketing activities. Note: There is a separate Diversity Co-op program available to all producers on a first-come, first-served basis while funding is available. [Managing Director (MD) and/or Operations and Controls Manager (OCM) approval required]. Details are available on the Online Marketing Services Site. The link to the Online Marketing Services Site is located on Navigator Online. Important Note: FPAs are only eligible for marketing match under the FPA Marketing Match Program and are not eligible for the Co-op Marketing Match program. FPA Initial award Individuals in the Career Development Program (CDP) will receive $500 in marketing match funds when they obtain all required licenses and have transitioned to full-time FPA. We will allow a CDP to submit marketing expenses incurred while part-time, once they become a full-time FPA and are awarded the $500 match money. Qualification for additional matching funds Please note: FPAs can qualify for additional marketing match funds at the end of each quarter while on the FPA Pay Plan, beginning with the first quarter after they enter production, and ending with the sixth quarter. However, since the FPA s first quarter will most likely not represent a full Prudential cycle quarter of production (depending upon the actual date entering production/moving to full time), if the FPA does not meet one of the required production levels in that first partial quarter, the following quarter will be counted as his/her "quarter 1." Please note: Production for those individuals in the Career Development Program while part-time will be "banked" and used toward qualifying for the FPA's first quarter award in the FPA Marketing Match program. FOR INTERNAL USE ONLY. NOT FOR USE WITH THE PUBLIC. All Prudential associates are to adhere to company policies when conducting marketing activities Prudential Financial, Inc. and it related entities 751 Broad Street, Newark, NJ ADM-078 Rev 2 - Ed 3/2014 1

2 2014 FPA MARKETING MATCH PROGRAM Matching funds must be used in full during the six months following the period awarded. Unused amounts cannot be carried over to a later period and will be forfeited. Matching Funds earned in the last quarter (quarter 6) must be utilized in full during the three month period following the time the money is awarded. See example below for an FPA entering Production in January 2, Jan - Mar Apr - Jun Jul - Sep Oct - Dec Jan - Mar Apr - Jun Jul - Sep Oct Dec AWARD ELIGIBILITY CDP moves to FPA (initial award)--> Ist award ----> 2nd award ----> 3rd award ----> 4th award ----> 5th award ----> Last award ---> AWARD EXPIRATION Initial award--> 1st award ----> 2nd award ----> 3rd award ----> 4th award ----> 5th & last awards-> Qualifying expenses are matched at 50%. Eligibility is based on the production requirements that follow. TIMEFRAME REQUIREMENT MATCH AMT INITIAL CDP Fully Licensed and Transitions to Full Time FPA $500 GOLD: $750 QUARTERS 1 THRU 6 25 NPF Core product policies SILVER: $ NPF Core product policies BRONZE: $ NPF Core product policies Core products include Life and Annuity Products Any outstanding expenses incurred prior to the expiration date may be submitted for a period of 45 days after the program expiration date. However, invoices must be dated prior to the expiration date. Any invoices not submitted prior to the end of the 45-day period will not be processed. 2

3 2014 FPA MARKETING MATCH PROGRAM APPROVED EXPENSES Marketing expenses that help you grow your practice are eligible for reimbursement. Reimbursement is not intended to cover office expenses, travel, etc. The list below provides guidelines as to what is/is not covered. If you are unsure about whether an expense is eligible for matching funds, contact AD PRO, AGENT AD ( ) in advance of incurring the expense to find out. See pages 5-7 for Documentation Requirements for reimbursement. Guidelines are the same for FPAs in all states. This brochure does not apply to FPs, Managers Returning to Production or Experienced New Hires. * Unlicensed individuals in the Career Development Program are not permitted to sell or solicit business (e.g., engage in newspaper advertising or outbound telemarketing calls). If you are unsure whether an activity may be considered solicitation of business you must speak with your MD or OCM prior to engaging in the activity. 3

4 FPAS IN PRODUCTION WHAT IS COVERED? Bylined articles Letters promoting a producer s services Yellow page listings and display ads Print, billboard, radio and TV advertisements Letters, brochures, lists/leads, postage and printing associated with marketing campaigns Production costs for photo to be used for producer web pages and Market Connections ($100 match limit) Newsletters: Let s Talk Money, etc. Prudential booths and advertisements at Fairs, Expos and Trade shows Seminar invitations and postage Seminar food costs with receipt (e.g., caterer receipt). Supermarket receipts allowed if costs are itemized and preprinted on receipt. Seminar room rental or equipment fees Seminar service-related charges such as beverage/food servers Leads/lists for marketing activities (You must fill out the Privacy Affirmation section of the Marketing Campaign Form if you are using a non-approved leads vendor) Sponsorship costs (with advertising or marketing component). Association fees/dues associated with your target market Giveaways (where permitted by law see Gifts and Entertainment policy in Section 3.16 in the Compliance Manual on Complinet, and What s Not Covered ) Translation services with prior approval from the appropriate Marketing Area (e.g., AD Marketing, Life Marketing, Annuity Marketing, etc.) Community marketing (e.g., ID A KID) Signage (including DBA) E-Relationship Initial setup and monthly fees Executive or Strategic Coaching fees used for practice development which are not paid for by the Life Concierge Program. (Requires pre-approval by AD Marketing) Salesforce license fees which are not reimbursed or paid from other Prudential programs WHAT IS NOT COVERED Non-proprietary products not sold through Sponsored Outbrokerage Materials promoting Prudential competitors in any way Office expenses/equipment Cell phone usage Travel expenses (e.g., mileage reimbursement, air fare, hotel, rental car, etc.) Industry association dues (e.g., NAIFA, MDRT) Continuing education Expenses reimbursable through other Prudential programs Office stationery (reimbursable when part of marketing campaign. See Marketing Campaign Form for details) Finance charges Recruiting expenses Event organizer s/planner s fee Marketing Assistant s salaries Giveaways and promotional items purchased from non-approved vendors All materials must be approved by MRU (with a Control #). See Documentation Requirements pages 5-7, for reimbursement. Important Note Regarding Charitable Contributions: 1. Producers can take a tax deduction only for the net amount of the contribution after it s reduced by Marketing Match reimbursement. 2. Producers also can only deduct the cost for meals at an event after the cost of meals for family members have been deducted. 3. A Gift and Entertainment pre-approval is required for all sponsorships. In the comments section of the entry the specifics of the event (e.g., Marketing Match funds, who is attending, etc.) should be included. 4

5 DOCUMENTATION REQUIREMENTS The following documentation is required before reimbursements can be processed. Please visit the Online Marketing Services site (located in the Marketing tab of Navigator) or contact AD PRO at AGENT AD ( ) for additional reimbursement guidelines and requirements. EXPENSE FOR REIMBURSEMENT All materials subject to Marketing Review DOCUMENTATION REQUIRED Please provide AD PRO with a copy of your Final Copy approval from MM Portal Electronic or faxed copy of piece(s) Expenses associated with Marketing campaign printing/mailings (produced and handled by producers themselves) Production costs when not included as a component of a Marketing campaign mailing Association fees and dues associated with your target market Invoices and Marketing Campaign Form Complete and submit form Fax approved Marketing Campaign Form with proof of payment to AD PRO at Invoices or registration form with explanation of fees, and Marketing Campaign Form Complete and submit form Fax approved Marketing Campaign Form with proof of payment to AD PRO at Giveaways* bearing the Prudential logo (where permitted by law see Gifts and Entertainment policy 3.16 of the Compliance Manual on Complinet) Note: Prudential logo not required on birthday cards and other greeting cards used in client mailings. In order to be reimbursed for Prudential promotional items, the following preferred vendors must be used: Corporate Graphics for Prudential calendars, Posty Cards or Pru Marketing On Demand for Prudential greeting cards, and Staples Promotional Items, or CFj Manufacturing for all other Prudential promotional items. Letters/brochures, postage and printing Lists/leads Itemized invoice in the name of the advertiser Copy of the piece with logo when purchased from non-approved vendor and a note from the OCM confirming the logo and personalization is approved *Because state anti-inducement/rebating laws limit or prohibit what can be provided to the public, you must obtain pre-approval from your manager Copy of approved letter or brochure Itemized invoices in the name of the advertiser For postage complete the postage section of the Marketing Campaign Form Itemized invoice in the name of the advertiser Copy of approved letter or brochure, or if a script was used, copy of the approved script Non-approved leads vendors require the (Privacy Affirmation section of the Marketing Campaign Form) to be completed. For qualified leads (mortgage, small business, internet lead companies, etc), must submit documentation from lead company showing the prospect wanted to be contacted 5

6 EXPENSE FOR REIMBURSEMENT Approved newsletters: Let s Talk Money Print advertising (includes all dailies, weeklies, monthlies, annuals, trade journals, house of worship bulletins) Billboard advertising Web advertising Radio advertising (includes all licensed AM/FM radio stations) Cable advertising must use ad templates only (includes all licensed cable stations) Yellow Page advertising Seminar invitations and postage Seminar food costs* (supermarket receipts allowed if costs are itemized and preprinted on the receipt ) Seminar room rental or equipment fees Seminar service-related charges such as beverage/food servers Star 50 event costs (FPAs only) Please note that the serving of alcohol, while not prohibited, is strongly discouraged due to potential liability. Reimbursements will be considered for beer and wine only. Sponsor a little league and other amateur athletic team and event DOCUMENTATION REQUIRED Itemized invoice (showing invoice number) in the name of the advertiser showing name/address of vendor If newsletter is other than Let s Talk Money, submit a copy of the newsletter Itemized invoice in the name of the advertiser showing name/address of publication, ad date(s), ad size, individual ad cost, total cost of ad Please provide AD PRO with a copy of your final copy approval from MM Portal for new ads or for ad templates that were changed. For unchanged ad templates, provide AD PRO with a copy of the MRU approved ad (copy of ad as it ran or tearsheet) Itemized invoice in the name of the advertiser showing name/address of station, ad date(s), length of spots, individual spot cost, total spot cost. Notarized copy of approved script and tagline aired. In addition, if the MRU template ad scripts were not used, provide AD PRO with a copy of your final copy approval from MM Portal. Itemized invoice in the name of the advertiser showing each time the commercial aired Notarized copy of approved script and tagline aired You must use DAC Group to place approved display ads in yellow pages directories. For details about yellow pages placement, please call DAC Group at If you have Marketing Match funds, DAC Group will invoice AD PRO directly for the Prudential share. Invoice, copy of the invitation, and Approved Seminar Reimbursement Form Complete and submit form. Fax with proof of payment to AD PRO at *Because state insurance anti-inducement laws limit or prohibit what can be provided to the public (e.g., promotional items, refreshments or modest meals) you must obtain pre-approval from your manager. FPA s requesting reimbursement for Star 50 events must complete the Star 50 Reimbursement Form and fax to AD PRO at Invoice, Marketing Campaign Form and Hold Harmless Form Events or teams must agree to give appropriate recognition of Prudential sponsorship in a manner acceptable to Prudential. If co-branding or third party usage of company logo is planned, Trademark Request Form approval from Brand Central must be obtained. Complete and fax with proof of payment to AD PRO at

7 EXPENSE FOR REIMBURSEMENT Signage (OCM approval is required for local office signage. MRU approval required for all other signs) Telemarketing campaigns (Scripts require prior MRU approval) DOCUMENTATION REQUIRED Electronic or faxed copy of the signage Itemized invoices in the name of the advertiser OCM approval unless MRU approval is required (Please provide AD PRO with a copy of your OCM approval or your Final Copy approval from MM Portal) Invoices and a copy of approved script Copy of your Final Copy approval from MM Portal Translation Services* Requires pre-approval by AD Marketing at Prudential *Not reimbursable to FPAs in preproduction Prudential booths and/or advertising at trade shows, fairs or expos Itemized invoice in the name of the advertiser. Copy of approved piece and approval Invoice, Marketing Campaign Form, and registration form or contract describing the event or sponsorship Community events (e.g., ID A KID) Sponsorship costs fees/dues associated with your target market (with marketing or advertising component only) Complete and fax with proof of payment to AD PRO at For advertising: copy of approval ad For advertising and marketing: Marketing Campaign Form Invoice and registration form or contract describing the sponsorship e-relationship subscription fees Invoice or payment receipt from Identity Branding 7

8 IMPORTANT INFORMATION It is the producer s responsibility to ensure that all final published ads match the complianceapproved template. A best practice is to review the publisher s ad proof sheet for unintended changes before allowing the ad to publish. In addition, no changes (e.g., personalization information, font size or the bolding of certain words like name or phone number, or adding a fax number, etc.) can be made to a compliance-approved ad template without first submitting to Marketing Review (MRU) for approval and a new control number. Refer to flyer ADM-032, Information for Reviewing Producer Ad Requests, located in PruXpress, and Policy 3.16 in Complinet for more information. Please note: AD PRO will not reimburse for non-compliant ads. Ads approved for marketing match can be found on the Online Marketing Services website. The most popular of these can be found on Pru-Marketing on Demand (PMOD) and can be easily personalized. PMOD can be accessed via PruXpress or Navigator Online. All Yellow Page advertising must be placed through Prudential s approved Yellow Pages vendor, DAC Group. AD PRO cannot reimburse for yellow page advertising obtained through an unauthorized vendor. DAC can be reached at (800) Please provide DAC with your program eligibility and they will invoice AD PRO directly for Prudential s marketing match amount. If you are planning to appear on a TV or radio show, you MUST first receive the approval of your MD and Global Communications. Any guidelines provided by Operations and Controls must be followed. When TV commercials are available for personalization, they will be located on the AD Index Section of the Online Marketing Services website. Producers may not create their own commercials. See the Compliance Manual on Complinet (Sections 3.16) for important information and guidelines for seminars, marketing and advertising. Because state insurance anti-inducement/rebating laws limit or prohibit what can be provided to the public (e.g., promotional items, refreshments or modest meals) you must obtain pre-approval from your manager. Refer to Policy 3.16 of the Compliance Manual on Complinet. Please note that the serving of alcohol during events, while not prohibited, is strongly discouraged due to potential liability. Reimbursement will be considered for beer and wine only. Expenses for reimbursement must be incurred during the current award period. Reimbursement for expenses outside of this period will not be reimbursed. Please note: Reimbursement takes approximately one week from when all required documentation is received by AD PRO. When submitting reimbursement requests, invoices should total $150 or more in order to ensure Prudential s marketing match amount is $75 or greater. Additionally, only one reimbursement request should be submitted to AD PRO per month. When producers share the cost of advertising, please list all producers and their proper mailing addresses on the reimbursement request. AD PRO cannot accept credit card payments from producers. There are two payment options: Option A - producers pay 50% of their invoice cost in advance directly to the vendor. AD PRO will then pay the vendor the other 50%. Option B - producers can pay the vendor 100% directly and provide the $0 balance invoice and proof of payment (copy of their check front and back or copy of credit card receipt) to AD PRO in order to receive their 50% match reimbursement. This Program is subject to NY Insurance Law 4228 and is subject to change. 8