BUILD YOUR BRAND BEFORE YOU BUILD YOUR STAND AT LABELEXPO EUROPE 2017

Transcription

1 BUILD YOUR BRAND BEFORE YOU BUILD YOUR STAND AT LABELEXPO EUROPE 2017 SPONSORSHIP OPPORTUNITIES AT LABELEXPO EUROPE 2017

2 OPPORTUNITIES You have the stand make sure everyone knows about it! Expand your reach at Labelexpo Europe: Pre-show advertising through: Labels & Labeling Label News e-newsletter labelsandlabeling.com Webinar At the show advertising through Labelexpo Europe: Show guide Floor plan Show daily labelexpo-europe.com Or choose from a wide variety of alternative options to suit your marketing objectives and budgets, including: Adverts Inserts/invites Videos Tip-ons Banner ads and more sales@labelsandlabeling.com

3 THE OFFICIAL MEDIA PARTNER OF LABELEXPO EUROPE 2017 WHY LABELS & LABELING? BUILD YOUR BRAND (BEFORE YOU BUILD YOUR STAND) Exhibition visitors normally plan to only see a few exhibitors in advance. While this may not always be the case, it is wise to make sure that potential visitors know who you are, what you are showcasing and how you could change their business. By the time you meet them at the show, you can get right down to business. Labels & Labeling provides a way to do exactly that. As the media partner for Labelexpo, Labels & Labeling has exclusive and unlimited access to past and potential attendees, allowing for targeted messages to a pre-qualified list. Only the top decision makers are selected for our circulation, meaning that these people are serious buyers and they spend big money. MANAGEMENT LEVEL MANAGER LEVEL OR HIGHER DISTRIBUTION GEOGRAPHICAL DISTRIBUTION EUROPE 41.19% 82% AMERICAS 42.53% MIDDLE EAST /AFRICA 3.97% INDIA 4.10% ASIA/ASIA PACIFIC 8.21% PURCHASING RESPONSIBILITY INVOLVED IN OR MAKE PURCHASING DECISION 90% COMPARATIVE READERSHIP WHICH OF THESE PUBLICATIONS DO YOU READ REGULARLY? 91% 31% Labels & Labeling Label & Narrow Web Digital Labels & Packaging Flexotech NarrowWebTech 24% 20% 17% 16% 16% 16% 12% 12% *Survey conducted among label converters visiting Labelexpo events Rassegna Grafica Packaging Today Etiketten-Labels Rassegna Dell Imballagio Flexo & Gravure International

4 WHY LABELS & LABELING? GLOBAL LEADER SINCE 1979 with proven returns for advertisers LARGEST DEDICATED CIRCULATION in the label markets of Europe, the Americas and Asia MOST UP-TO-DATE CIRCULATION IN THE INDUSTRY with unlimited and exclusive access to the Labelexpo/Label Summit visitor lists It puts your company in front of ALL THE KEY PRINTERS WORLDWIDE LABELSANDLABELING.COM WEBSITE Labelsandlabeling.com averages an astounding 38,645 visitors per month. Our highly knowledgeable editorial team provides readers with international news and features as they occur. Promote your company to a global audience choose from a targeted banner, site overlay, gold directory listing and more. LABEL NEWS Label News is the free bi-weekly online newsletter brought to you by Labels & Labeling magazine. With over 30,000 readers worldwide, Label News is received by the industry s top printers and covers the industries breaking news including: Latest technology updates Features and interviews Mergers and acquisitions Conference & event coverage Label News offers you a global audience reach and an incredibly cost-effective advertising solution. year increasing the visibility of your product and brand. LABELS & LABELING ONLINE MAGAZINE The magazine can now be flicked through as if you held it in your hands! Choose to link your magazine ad or trailer to your website, increasing your overall visibility. VIDEO While it s great to read about new technology, nothing beats seeing it in action. Labels & Labeling video page gives manufacturers the opportunity to display a video to show product demonstrations and company profiles. Your video clip (hosted by YouTube, created by you) is placed along with a description in the video section of the website. Your potential customer can then see your product in action, regardless of where they are in the world. Link this to your supplier drectory listing or company website. SPONSORSHIP OF LATEST ISSUE S Our alert goes out six times a year to our Labels & Labeling database to announce the release of the latest issue on the website. Take full sponsorship of this with a top and side banner throughout the

5 LABELEXPO EUROPE EVENT OPPORTUNITIES SHOW GUIDE Available throughout the show Available to read in its entirety on labelsandlabeling.com All companies listed with stand information Display advertising and logo listings available Inserts and other creative opportunities available FLOOR PLAN Available throughout the show Logo listing with stand and listing highlighted Tip-on a label to show all visitors of the show what you have to offer WEBSITE Enhanced listings available Branding and banner advertising Available now sales@labelsandlabeling.com

6 ONLINE FLOOR PLAN Logo listing linking your stand to your website Available now SHOW DAILY E-newsletter sent to every visitor, on each day of the event Banner advertising available Logo listings with stand number available Video packages available VIDEO Provide us with video for promotion during the show Our film crew can film you onsite, and we can promote the video in the Show Daily and on the Labels & Labeling website

7 LABELS & LABELING PRINT OPPORTUNITIES DISPLAY ADVERTISING Split your campaign across full page, half page, third and quarter page adverts in all our magazines to increase your visibility to a global audience BELLY BAND TIP ON BELLY BAND Wrapped around the magazine, belly bands are high impact and provide your audience with a tangible piece they can keep for reference TIP ONS Anything from a CD to a postcard can be firmly fixed to your advertisement, yet easily and cleanly removed, using Tip-on glue BOUND INSERT BOUND AND LOOSE INSERTS We can include your insert in any of our magazines, either bound into the pages or loose

8 LABELS & LABELING ONLINE OPPORTUNITIES OPINIONS FEATURES NEWS 135,732 AVERAGE MONTHLY PAGE VIEWS 38,645 AVERAGE MONTHLY UNIQUE VISITORS 3.51 AVERAGE PAGES PER VISIT 28% INCREASE OF ONLINE TRAFFIC SINCE 2013 TOP 10 VISITING COUNTRIES 1 Full page advert opposite front cover of online magazine UNITED STATES UNITED KINGDOM GERMANY BELGIUM NETHERLANDS ITALY FRANCE MEXICO CANADA SPAIN Animated MPU banners next to magazine (visible from every page of magazine) Videos embedded in magazine (available to watch directly from the page) Link advert from online magazine to your website

9 1 ENHANCED LISTING, SUPPLIER DIRECTORY, INCLUDES: Logo Company description Product information with photos 1 12 MONTHS OF EXPOSURE 2 VIDEO PACKAGE INCLUDES: Video listed on labelsandlabeling.com Promoted in one month of Label News Listed on enhanced listing in supplier directory Embedded in online magazine (subject to video content) 2 12 MONTHS OF EXPOSURE WHITE PAPER PACKAGE INCLUDES: A White Paper is an explanation of a new or developing technology of general interest to the Labels & Labeling readership. Position yourself as a thought leader in a particular area. White paper listed on labelsandlabeling.com Promoted in one month of Label News Listed on enhanced listing in supplier directory LABEL NEWS International Every two weeks Sent to over 30,000 people In English NEW ISSUE ALERTS Six per year (all issues available to read online) In English Sent to over 30,000 people

10 FEATURE INFORMATION INK TECHNOLOGY ROUND-UP Key themes in the ink market include low migration, LED-UV compatibility and automated color management UL EXPLAINED The most effective strategies to obtain Underwriters Laboratory materials certification the key to the durable goods market THE WORLD OF PACKAGE PRINTING FLEXO BEATS PATH TO CHINA S DOOR Labelexpo Asia demonstrated that flexography, with Chinese government encouragement, will finally impact this mainly letterpress market VOLUME 38 ISSUE # 1 FEB 2016 MAR 2016 LABELSANDLABELING.COM SECURING GLOBAL BRANDS New technologies help brands protect products from counterfeiting and gray market diversion DIGITAL CHALLENGE EXPLAINED New HP Indigo press with in-line semi-rotary die-cutting challenges flexography on longer runs THE WORLD OF PACKAGE PRINTING DIGITAL PACKAGING DRUPA PREVIEW Conventional press manufacturers focus on digital partnerships WORKING WITHOUT WASTE Supplier roadshow demonstrates how to identify and eliminate waste in the converting operation VOLUME 38 ISSUE # 2 APR 2016 MAY 2016 LABELSANDLABELING.COM FINISHING DIGITAL LABELS Automation, integration and added value are key features of the latest generation in- and off-line finishing units Digital print and finishing finds a growing niche in flexibles and cartons, allowing brands to connect with consumers THE WORLD OF PACKAGE PRINTING MEIKEI MAKES PLANS Chinese converter makes ambitious plans to bring together entire supply chain from raw materials to label buyers GHS COMPLIANCE How to comply with GHS industrial labeling regulations VOLUME 38 ISSUE # 3 JUN 2016 JUL 2016 LABELSANDLABELING.COM LABELEXPO AMERICAS 2016 PREVIEW An exciting line-up of conventional and digital press launches make this year s Chicago show a landmark event THE WORLD OF PACKAGE PRINTING DRUPA 2016 REVIEW Press automation and digital embellishment were key themes of drupa for packaging converters INDUSTRIAL LABEL TRENDS This key pressure-sensitive market is subject to demanding legislative and performance requirements VOLUME 38 ISSUE # 4 AUG 2016 SEP 2016 LABELSANDLABELING.COM FRONT COVER PRINT PARTNER ISSUE 1 (2017) TECHNICAL FEATURES INCLUDE: Inks Films Nutraceutical ISSUE 4 (2017) TECHNICAL FEATURES INCLUDE: Pre-press and platemaking Environmentally conscious/green labels and packaging Labelexpo Europe preview feature Label Summit Latin America review feature ISSUE 2 (2017) TECHNICAL FEATURES INCLUDE: Coating and laminating equipment Anti-counterfeiting Slitters, rewinders and finishing equipment Industrial (Automotive) Label Summit Latin America preview feature ISSUE 5 (2017) TECHNICAL FEATURES INCLUDE: Pharmaceutical Web inspection, cleaning and control Seasonal/promotional Labelexpo Europe review feature Labelexpo Asia preview feature ISSUE 3 (2017) TECHNICAL FEATURES INCLUDE: Wet-glue labeling Digital/inkjet Silicone-based papers Specialist consumer products ISSUE 6 (2017/18) TECHNICAL FEATURES INCLUDE: Dies Stamping, foiling and embossing Industrial labeling Pet food Labelexpo Asia review feature IMPORTANT DATES PUBLICATION EDITORIAL DEADLINE DEADLINE FOR ADS PUBLISHED ISSUE 1 FEB/MARCH 19 DECEMBER FEBRUARY March 2017 ISSUE 2 APRIL/MAY 13 FEBRUARY MARCH APRIL 2017 ISSUE 3 JUNE/JULY 11 APRIL MAY JUNE 2017 ISSUE 4 AUG/SEPT 30 MAY JULY AUGUST 2017 ISSUE 5 OCT/NOV 07 AUGUST OCTOBER OCTOBER 2017 ISSUE 6 DEC/JAN 20 OCTOBER NOVEMBER DECEMBER 2017

11 SPECIAL OFFERS FOR EXHIBITORS As an exhibitor at Labelexpo Europe 2017 you are entitled to the following discounts in Labels & Labeling and the official Labelexpo Europe 2017 show guide. 1 advert 15% discount 2 adverts 20% discount 3 adverts 25% discount* *When you book 3 adverts, we will also include your company logo and link on the online floor plan CONTACT US TODAY Call us today to discuss your pre-event marketing plan and how you can maximize your presence at Labelexpo Europe 2017.

12 Labels & Labeling (UK Office) Metro Building, 1 Butterwick, London, W6 8DL, United Kingdom t: +44 (0) f: +44 (0) Labels & Labeling (US Office) 175 North Patrick Boulevard, Suite 180 Brookfield, WI 53045, United States t: f: Labels & Labeling (China Office) Room G, the 29th Floor, SIIC, No.18, North Caoxi Rd., Xuhui District, Shanghai, China t: +86 (21) f: +86 (21) Labels & Labeling (India Office) Tarsus Exhibitions India Pvt Ltd O4U Centre, 649, Office M-03, Phase-5 Udyog ViharGurgaon, India t: e: sales@labelsandlabeling.com w: