Agriculture Media Planning Guide. August 2018

Transcription

1 Agriculture Media Planning Guide August 218

2 FIELD SERVED Farm Journal o Owners and operators of commercial farms and ranches, farm managers, consultants, those who work or live on a farm or ranch, those in a business or profession directly related to farming and ranching. Successful Farming o Serving the business, production and personal needs of America s farm families. Progressive Farmer o Agriculture Farm Progress o Local production agriculture in the United States. Commercial farm owners and operators, farm managers, consultants, people who work or live on a farm or ranch, or who work at a business or profession directly related to the farm or ranch industry. Source: AAM June 218 Publisher s Statement, subject to audit

3 TOTAL CIRCULATION CROP PRODUCTION MAGAZINES 6, 5, 4, 345,85 393,32 51, ,639 3, 2, 1, Farm Journal* Successful Farming* Progressive Farmer* Farm Progress Group* *Source: AAM June 218 Publisher s Statement, subject to audit

4 % TOTAL CIRCULATION OWNS/OPERATES FARM CROP PRODUCTION MAGAZINES 98% 97% 96% 94% 92% 94% 92% 9% 88% 87% 86% 84% 82% Farm Journal* Successful Farming* Progressive Farmer* Farm Progress Group* **Source: AAM June 218 Publisher s Statement, subject to audit

5 U.S. CORN MARKET acres 8% 7% 72% 68% 68% 64% 6% 5% 4% Farmers 3% 29% Acres 22% 21% 2% 2% 1% *Source: Census of Agriculture **Source: Farm Journal Media % 22* 27* 212* 217**

6 U.S. CORN MARKET 25+ acres 9% 8% 7% 71% 78% 79% 8% 6% 5% 4% 3% 28% 32% 32% 36% Farmers Acres 2% 1% % 22* 27* 212* 217** *Source: Census of Agriculture **Source: Farm Journal Media

7 CROP PRODUCTION MAGAZINES Acres Corn 4, 35, 341,422 3, 25, 2, 15, 1, 68% of corn growers account for 21% of corn production* 112, ,8 156,45 98,659 5, 212 Census Farmers* Farm Journal** Successful Farming** Progressive Farmer** Farm Progress Group** *Source: 212 Census of Agriculture farms (249,919) x average decision makers per farm (1.37) **Source: AAM June 218 Publisher s Statement, subject to audit

8 CROP PRODUCTION MAGAZINES 25+ Acre Corn 16, 16, , ,668 15, 14, 13, 12, 32% of corn growers account for 79% of corn production* 144,66 14,72 11, 1, 212 Census Farmers* Farm Journal** Successful Farming** Progressive Farmer** Farm Progress Group** *Source: Source: 212 Census of Agriculture farms (98,611) x average decision makers per farm (1.63) **Source: AAM June 218 Publisher s Statement, subject to audit

9 CORN MARKET COMPARED TO PRODUCTION MAGAZINE CIRCULATION Farmers* Production* 32% 21% 68% 79% Farm Journal** Successful Farming** Progressive Farmer** Farm Progress Group** 59% 41% 45% 47% 55% 53% 61% 39% *Source: 212 Census of Agriculture **Source: AAM June 218 Publisher s Statement, subject to audit acres 25+ acres 52%

10 CROP PRODUCTION MAGAZINES 5+ Acre Corn 1, 8, 85,22 12,371 78,798 98,117 6, 4, 17% of corn growers account for 61% of corn production* 2, Acreage data not submitted for verification 212 Census Farmers* Farm Journal** Successful Farming** Progressive Farmer** Farm Progress Group** *Source: 212 Census of Agriculture farms (5,119) x average decision makers per farm (1.7) **Source: AAM June 218 Publisher s Statement, subject to audit

11 CROP PRODUCTION MAGAZINES 1,+ Acre Corn 7, 6, 5, 44,266 43,589 4, 3, 29,774 32,54 2, 1, 6% of corn growers account for 36% of corn production* Acreage data not submitted for verification 212 Census Farmers* Farm Journal** Successful Farming** Progressive Farmer** Farm Progress Group** *Source: 212 Census of Agriculture farms (17,514) x average decision makers per farm (1.7) **Source: AAM June 218 Publisher s Statement, subject to audit

12 U.S. SOYBEAN MARKET acres 8% 7% 68% 68% 66% 66% 6% 5% 4% Farmers 3% 27% 26% 23% 22% Acres 2% 1% % 22* 27* 212* 217** *Source: Census of Agriculture **Source: Farm Journal Media

13 U.S. SOYBEAN MARKET 25+ acres 9% 8% 7% 73% 74% 77% 78% 6% 5% 4% 3% 32% 32% 34% 34% Farmers Acres 2% 1% *Source: Census of Agriculture **Source: Farm Journal Media % 22* 27* 212* 217**

14 CROP PRODUCTION MAGAZINES Acres Soybeans 35, 3, 291,623 25, 2, 15, 1, 66% of soybean growers account for 23% of soybean production* 14, , ,696 89,621 5, 212 Census Farmers* Farm Journal** Successful Farming** Progressive Farmer** Farm Progress** *Source: 212 Census of Agriculture farms (217,72) x average decision makers per farm (1.34) **Source: AAM June 218 Publisher s Statement, subject to audit

15 CROP PRODUCTION MAGAZINES 25+ Acres Soybeans 16, 14, 12, 146,34 139, , ,16 136,114 1, 8, 6, 4, 34% of soybean growers account for 77% of soybean production* 2, 212 Census Farmers* Farm Journal** Successful Farming** Progressive Farmer** Farm Progress Group** *Source: 212 Census of Agriculture farms (9,243) x average decision makers per farm (1.62) **Source: AAM June 218 Publisher s Statement, subject to audit

16 SOYBEAN MARKET COMPARED TO PRODUCTION MAGAZINE CIRCULATION Farmers* Production* 34% 66% 77% 77% 23% Farm Journal** Successful Farming** Progressive Farmer** Farm Progress Group** 56% 57% 43% 44% 56% 45% 46% 54% 6% 4% *Source: 212 Census of Agriculture **Source: AAM June 218 Publisher s Statement, subject to audit acres 25+ acres 54%

17 CROP PRODUCTION MAGAZINES 5+ Acres Soybeans 1, 9, 8, 7, 73,25 85,91 67,675 84,512 6, 5, 4, 3, 2, 1, 17% of soybean growers account for 56% of soybean production* Acreage data not submitted for verification 212 Census Farmers* Farm Journal** Successful Farming** Progressive Farmer** Farm Progress Group** *Source: 212 Census of Agriculture farms (43,88) x average decision makers per farm (1.7) **Source: AAM June 218 Publisher s Statement, subject to audit

18 CROP PRODUCTION MAGAZINES 1,+ Acres Soybeans 4, 35, 35,975 35,522 3, 25, 23,684 25,971 2, 15, 1, 5, 5% of soybean growers account for 3% of soybean production* Acreage data not submitted for verification 212 Census Farmers* Farm Journal** Successful Farming** Progressive Farmer** Farm Progress Group** *Source: 212 Census of Agriculture farms (13,932) x average decision makers per farm (1.7) **Source: AAM June 218 Publisher s Statement, subject to audit

19 CROP PRODUCTION MAGAZINES compared to Farm Journal in Farmers Acre Range % Total Production Farmers Successful Farming Progressive Farmer Farm Progress Group 25+ corn 79% 16,4 (17,917) (22,55) (8,99) 5+ corn 61% 85,2 (23,573) 1,+ corn 36% 29,8 (12,212) Acreage data not submitted for verification Acreage data not submitted for verification (4,254) (677) 25+ soybean 77% 146,3 (11,273) (2,435) (3,427) 5+ soybean 56% 73,3 (18,226) 1,+ soybean 3% 23,7 (1,4) Acreage data not submitted for verification Acreage data not submitted for verification (1,389) (453) *Source: Farm Journal calculation based on 212 Census of Agriculture **Source: AAM June 218 Publisher s Statement, subject to audit

20 CROP PRODUCTION MAGAZINES compared to Farm Journal in Acres (millions) Acre Range % Total Production Acres (millions) Successful Farming Progressive Farmer Farm Progress Group 25+ corn 79% 81. (6.6) (1.) (3.5) 5+ corn 61% 52.1 (1.6) 1,+ corn 36% 3. (6.9) Acreage data not submitted for verification Acreage data not submitted for verification (1.8) 25+ soybean 77% 58.7 (3.9) (8.6) (1.3) 5+ soybean 56% 42.2 (8.2) 1,+ soybean 3% 22.6 (5.6) Acreage data not submitted for verification Acreage data not submitted for verification.2 (.3).2 *Source: Farm Journal calculation based on 212 Census of Agriculture

21 % TOTAL CIRCULATION NOT FARM RELATED CROP PRODUCTION MAGAZINES 8% 7% 7% 6% 5% 4% 4% 4% 3% 2% 1% 1% % Farm Journal* Successful Farming* Progressive Farmer* Farm Progress Group* *Source: AAM June 218 Publisher s Statement, subject to audit

22 TOTAL STAFF AND EXPERT BYLINE PAGES CROP PRODUCTION MAGAZINES January December Farm Journal Successful Farming Progressive Farmer Farm Progress Source: Farm Journal Media Audit

23 TOTAL AGRONOMY PAGES CROP PRODUCTION MAGAZINES January December Farm Journal Successful Farming Progressive Farmer Farm Progress Source: Farm Journal Media Audit

24 TOTAL MACHINERY/TECHNOLOGY PAGES CROP PRODUCTION MAGAZINES January December Farm Journal Successful Farming Progressive Farmer Farm Progress Source: Farm Journal Media Audit

25 TOTAL POLICY AND ISSUE PAGES CROP PRODUCTION MAGAZINES January December Farm Journal Successful Farming Progressive Farmer Farm Progress Source: Farm Journal Media Audit

26 TOTAL LIFESTYLE PAGES CROP PRODUCTION MAGAZINES January December Farm Journal Successful Farming Progressive Farmer Farm Progress Source: Farm Journal Media Audit

27 FIELD SERVED Top Producer o Operators, owners and managers of commercial farms who meet one or more of the following criteria: 5 or more acres of corn or soybeans, 1, or more acres of wheat, cotton, sorghum, sunflowers, canola, peanuts, potatoes, beets, dry beans, oats, barley, rye or 1, or more combined acres of hay, alfalfa. Consultants also qualify. Corn Soybean Digest o Serves farmers who grow 25 or more acres of soybeans or corn or 5 or more acres of wheat; members of the American Soybean Association; and others allied to the field Farm Futures o Serving the business, production and professional needs of owners, operators, and managers of farms and ranches meeting one or more of the following criteria: $25, annual farm income; 25 or more acres of corn, soybeans, cotton; 5 or more acres of wheat. Source: AAM June 218 Publisher s Statement, subject to audit

28 TOTAL CIRCULATION BUSINESS MAGAZINES 18, 16, 161,48 14, 12, 12,66 114,653 1, 8, 6, 4, 2, Top Producer* Corn Soy Digest* Farm Futures* *Source: AAM June 218 Publisher s Statement, subject to audit

29 BUSINESS MAGAZINES 5+ Acre Corn 1, 9, 8, 85,22 9,57 79,24 92,65 7, 6, 5, 4, 3, 17% of corn growers account for 61% of corn production* 2, 1, 212 Census Farmers* Top Producer** Corn Soy Digest** Farm Futures** *Source: 212 Census of Agriculture farms (5,119) x average decision makers per farm (1.7) **Source: AAM June 218 Publisher s Statement, subject to audit

30 BUSINESS MAGAZINES 1,+ Acre Corn 7, 6, 5, 4, 3, 29,774 39,915 34,843 41,688 2, 1, 6% of corn growers account for 36% of corn production* 212 Census Farmers* Top Producer** Corn Soy Digest** Farm Futures** *Source: 212 Census of Agriculture farms (17,514) x average decision makers per farm (1.7) **Source: AAM June 218 Publisher s Statement, subject to audit

31 BUSINESS MAGAZINES 5+ Acres Soybeans 1, 9, 8, 7, 73,25 75,869 64,518 76,766 6, 5, 4, 3, 2, 17% of soybean growers account for 56% of soybean production* 1, 212 Census Farmers* Top Producer** Corn Soy Digest** Farm Futures** *Source: 212 Census of Agriculture farms (43,88) x average decision makers per farm (1.7) **Source: AAM June 218 Publisher s Statement, subject to audit

32 BUSINESS MAGAZINES 1,+ Acres Soybeans 7, 6, 5, 4, 3, 23,684 32,58 26,83 33,34 2, 1, 5% of soybean growers account for 3% of soybean production* 212 Census Farmers* Top Producer** Corn Soy Digest** Farm Futures** *Source: 212 Census of Agriculture farms (13,932) x average decision makers per farm (1.7) **Source: AAM June 218 Publisher s Statement, subject to audit

33 % TOTAL CIRCULATION OWNS/OPERATES A FARM BUSINESS MAGAZINES 98% 97% 97% 96% 95% 94% 93% 92% 91% 9% 89% 92% 91% 88% Top Producer* Corn Soy Digest* Farm Futures* *Source: AAM June 218 Publisher s Statement, subject to audit

34 TOTAL STAFF AND EXPERT BYLINE PAGES BUSINESS MAGAZINES January December Top Producer Corn Soy Digest Farm Industry News** Farm Futures 4 Source: Farm Journal Media Audit *Source: Farm Industry News discontinued May 217

35 TOTAL CROP RELEVANT PAGES BUSINESS MAGAZINES January December Top Producer Corn Soy Digest Farm Industry News* Farm Futures Source: Farm Journal Media Audit *Source: Farm Industry News discontinued May 217

36 TOTAL MANAGEMENT/FINANCE/MARKETING PAGES BUSINESS MAGAZINES January December Top Producer Corn Soy Digest Farm Industry News* Farm Futures Source: Farm Journal Media Audit *Source: Farm Industry News discontinued May 217