Who we are Ananda Group is a privately owned over 350 Company Owned stores in Delhi/NCR, UP and UK region

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2 Who we are Established in the year 1989, Ananda Group is a privately owned Indian dairy product manufacturer, with over 5,000 villages and more than 2.5 lakh farmers from western Uttar Pradesh, Haryana, Uttarakhand, Rajasthan and Punjab. With authorized outlets at 20 locations across Delhi and the National Capital Region (NCR), Uttarakhand and Uttar Pradesh; Ananda Group, currently has over 350 Company Owned stores in Delhi/NCR, UP and UK region. In 2017, Ananda had reached a new milestone by manufacturing and supplying over 75 products along with well-monitored milk-processing centres which have increased their capacity to handle 12 lakh litres of milk per day. With 32 chilling centres we also aim to ensure that milk is kept safe for a long time before transporting it to the nearest processing centre. Over the years, we've launched an evergrowing range of initiatives to source sustainable supplies of fresh, pure and nutritious products directly from farm - a sentiment close to Ananda Group'sheart.

3 Logo Description

4 Our Mission and Vision Mission 2020 We shall develop, processing, marketing and retail network including 1500 Ananda COCO Stores so that we can procure 16 Lakh litre milk per day from a million milk producers directly, and market fresh milk and quality value added products so as to achieve a turnover of Rs Cr. Vision To be a leader in dairy and food industry by always delighting consumers and meaningfully serving all stakeholders, through continuous investment in quality manpower, product innovation & sustainable process optimisation.

5 Our Founder and Chairman Mr. Radhey Shyam Dixit is a veteran in the Indian Dairy Industry with over three decades of experience. He is responsible for the creation of Gopaljee Ananda Brand, which began in a small outlet in 1989, and today has grown to an autonomous private body, with an annual turnover of INR 1,500 crore (FY ). He belonged to a farmer family and grew up facing adversities. He has dedicated his life to the task of harnessing the power of the dairy farmers in a manner which promotes their larger interests. Apart from working for farmers, he supports causes for animal welfare, civil rights and social action, economic empowerment, health and social services. Mr. Radhey Shyam Dixit Founder & Chairman, Ananda Group

6 Our Quality Policy We are committed to the highest safety and quality standards in the 'Food Processing & Manufacturing Industry', and to maintaining them by continually improving our materials, activities and processes. While ensuring best manufacturing practices as we seek to achieve and enhance customer satisfaction. Our licensing ensures a quality checks of 40 times, which acts as a differentiator.

7 Ananda s Farmers Policy To ensure a platform of economic independence to our farmers, and in turn, give them a new horizon of dreams, hope, and life. To touch the lives of farmers through education, veterinary health camps, sustainable livelihood, livestock fodder, etc. To focus on women empowerment through initiatives like their increased representation in factories, farms, retail, and enhanced philanthropy. To set aside an R&D budget for improvement in areas of cattle breeding through artificial insemination, mobile dispensaries, insurance, fodder seed supply, etc.

8 Ananda s Animal Care Animal Health Camp Artificial Insemination Animal Health Camp Animal Health Camp We offer veterinary doctor services to all our farmers along with cattle feed, medicines, cattle loan

9 We value our employees Our HR Policy A great culture is the foundation on which Ananda is built. On where we are committed to creating an environment that nurtures, and provides opportunities for growth and career advancement throughout. With process like "Learning and Development", "Succession Planning" and "Talent Management" that are the building block for equipping our employees with essential and new-age skills, and helping them thrive. Enabling Ananda, and our people, to take on any challenge actively and willingly, and in the process, working and growing together as a team. And our unique EVP (Employee Value Preposition) secures the best talent in the country and ensures that they are always engaged with plenty of engagement benefits.

10 Company s Turnover

11 Ananda from Farms to Home

12 Ananda s Milk Procurement Process Process Flow (Milk Procurement Division) Processing Plant Milk Chilling Centre Village Level Collection Centre We are committed to provide the customer with fresh, pure and nutritious products directly from the farm, which are carefully packed under strict quality checks and the products are untouched by hand. Average 50 farmers pour milk daily in each Village Milk Collection Centre Milk is brought by Village Level Collection Centre (average 150) at each Milk Chilling Centre Milk is tested by trained Chemist at Milk Chilling Centre Milk is got chilled at 4 degree C at MCC Finally milk is sent to Processing Plant for processing Farmer 1 Farmer 2 Farmer 3 Farmer 4

13 Ananda s Strength Over 5,000K Over Chilling Centers 12 Lakh 10 Lakh

14 Ananda s Quality Management System with quality & Freshness

15 Ananda s Processing Unit Unit 1 - Siyana Unit 2 - Gajraula Unit 3 - Pilkhuwa Unit 4 - Kanpur

16 Ananda s New Technology Spray Drying System for Whey Powder Manufacturing (30 MT) UHT & Aseptic packaging Retort Technology Nano Filtration Technology UHT & Aseptic Packaging Vapor Absorption System for Cooling of Milk (200TR-3Units)

17 Ananda s Company Owned outlets

18 Ananda s Company Owned outlets Ananda Outlets Delhi/NCR 400 Western Uttar Pradesh 30 Central Uttar Pradesh 20 Uttarakhand 15 TOTAL 465 Branch offices Across India:: 80 Branches Retailers Across India :: 50,000 Distributor Across India :: 15,000

19 Ananda s Products Portfolio Our vast product portfolio caters to nutrition requirements as well as taste preferences, offering something for everyone who is seeking quality in their everyday consumption PureQualityProductswithNoAdded Preservatives

20 Ananda s Products DAHI PANEER FLAVOURED MILK TEA, DAIRY WHITENER & SUPREEM CREAM SUGAR PLAIN CHHACH & MASALA CHHACH

21 Ananda s Products DESI GHEE COW GHEE MANGO & STRAWBERRY LASSI TIN CAN BOONDI BUTTER

22 Ananda s Products FIT MILK SUPREEM MILK RABRI ATTA COOKIES BUTTER BADAM MILK PISTA COOKIES COOKIES JEERA COOKIES CHOCOCHIP S COOKIES DRY FRUIT COOKIES COCONUT MACAROON COOKIES

23 Our Business Network in India & Abroad S. No Ananda Available States 1 Delhi 2 UP 3 Uttrakhand 4 Haryana 5 Rajasthan 6 Punjab 7 Himachal Pradesh 8 Jammu 9 Bihar 10 Orissa 11 Maharashtra 12 West Bengal 13 Assam S.No Ananda Available Country 1 Nepal

24 Our Awards & Achievement Ananda announced an investment of Rs. 500 crore in the state of Uttar Pradesh (UP), during UP Investor s Summit The company committed to set up a new dairy manufacturing unit, alongside building capacity for its existing assets and distribution centers in the state. Ananda Dairy organized a Kisan Gosthi Programme with more than 500 farmers in Bulandshahr to give easy access to an essential Vikalp Scythe tool to the farmers helping them transform farming into a vibrant profession. Ananda Dairy signed a Memorandum of Understanding (MoU) of Rs. 100 crores with State Bank of India, the country s largest commercial bank, to felicitate 50,000 farmers with Cattle Loans.

25 Some of our achievements Make in India Award of Excellence Make in UP State Award by MSME conclave 2015 Won 1 st prize at IITF 2015 Under UP Pavilion Power Brand Award 2017 The World s Greatest Brand Award INT + WCRC International Award

26 Ananda Cares... World Environment Day celebration at Ananda International Yoga Day with school students organised by Ananda Christmas Day celebration with students organised by Ananda

27 Our Social Media presence 184,737 Likes 184,490 Followers Link: Ananda Dairy 1731 Followers 1885 Followers

28 Our Social Media presence

29 Ananda s Anand Karo Ananda s Anand Karo sung by renowned Indian film music composer and pop - rock based singer Kailash Kher

30 Our Partners PR Agency AvianWE Creative Agency Ogilvy Media Buying Agency Madison

31 Television Ad

32 Ananda making headlines on Television

33 Ananda making headlines in Print Media

34 Ananda making headlines in Online Media

35 For More Details Call on: at: Ananda s Website:

36 Paneer Variants

37 Thank You!