Creating shared value along the agribusiness chain Forum Wirtschaft & Entwicklung WKO Vienna,

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1 Creating shared value along the agribusiness chain Forum Wirtschaft & Entwicklung WKO Vienna, Hermann Wieser, general manager AAC

2 A dynamic and innovative agricultural cluster The Austrian Agricultural Cluster AAC is the export-oriented Association of the most innovative Austrian producers of agricultural and food processing. Our mission is to support the transformation and innovation of farming through quality products and services, driving sustainable and responsible growth with a stronger and closer integration of agribusiness stakeholders. 2

3 Portfolio and markets 2018 Integrated solutions along the value-added agribusiness chain Complete solutions for MILK & MEAT production Complete solutions for SMART FARMING Concepts and project development for NEW PROJECTS Modernisation concepts for EXISTING COMPANIES Farm MANAGEMENT & EDUCATION plans FEASABILITY STUDIES including bankable business plans TURN-KEY SUPPLY of farm projects 3

4 Quality supply chain for integrated solutions 4

5 Quality supply chain for milk & meat production Breeding animals Animal Housing Animal Nutrition Veterinary & food diagnostics Food processing Cattle, sheep & goats breeds and genetic material Stalls and stables Livestock monitoring Feeding systems Manure removal & slurry technology Nutrition concepts, feed additives, premixes and services Laboratory diagnostics for veterinary and food/feed applications Planning, delivery and installation of individual machines, processing lines and plants 5

6 Quality supply chain for Smart Farms Precision Livestock Farming Precision Crop Farming Farm Ressource Planning System Monitoring of animal welfare, production & reproduction, environmental impact Automated feeding technology and stall management Precision technology for soil preparation and seeding, fertilisation, weather monitoring and crop protection, harvesting, grain storage and processing Farm Management System to integrate and analyse all data generated by farm equipment, livestock and crops 6

7 Context for Shared Value in Agribusiness growing requirements from customers in terms of quality and differentiation increased competition on markets complex legislation social and environmental requirements growing number of players and growing dependencies within the agri-food chains changing farm structures vertical integration trend new demand with lower purchasing power in developing and emerging economies Against the current challenges in agriculture, successful agribusinesses are shown to integrate strategy and society in their business model. 7

8 AAC Quality Infrastructure Cluster AAC is a competent partner for integrated agricultural projects including corporate finance combined with subsidy programs. The core competence lies in the provision of scientific know-how, consulting and latest technologies of leading Austrian companies and organisations. 8

9 AAC approach to Shared Value in Agribusiness AAC positively impacts the agribusiness environment in the operating countries AAC redefines productivity within the agricultural value chain AAC serves new agribusiness needs, offers innovative services and products Development of agricultural workforce and social inclusion in rural/ disadvantaged areas Connecting key players in the agribusiness industry, business partnerships and investment Safe trade at every stage of the agricultural value chain Better usage of resources, lower transaction costs capability to reach markets faster Higher trade capacity Product bundling, added value products and services Local supplier network development and sharing, brand synergies & image upgrading New markets (e.g. Ukraine, Georgia, Iran) New products and innovations (SMART FARMING) Customer-tailored products (Modular Products) Responding to trends (Value Chain Integration, Agri 4.0) 9

10 Keep in touch: Austrian Agricultural Cluster Dresdnerstraße 89 / 19 Vienna, Austria Tel: office@aac.or.at Web: