Dakar 11 Octobre, 2017 Agricultural Services and Digital Inclusion in Africa Elisabetta DEMAITIS FAO

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1 Université Cheikh Anta Diop de Dakar Ministère de l Agriculture et de l Equipement Rural Dakar 11 Octobre, 2017 Elisabetta DEMAITIS FAO for a world without hunger

2 5 SOs / 17 SDGs FAO s Strategic Framework and the SDGs Contributes to SDG 1, 2, 5, 9 and 17 Aligned with SP2, SP3, SP5 and Objective 6 Reduce Rural Poverty for a world without hunger

3 5 SOs Reduce Rural Poverty Increase the Resilience of Livelihoods to threats and Crises Make Agriculture, Forestry and Fisheries more productive and sustainable for a world without hunger

4 17 SDGs 1) End poverty in all its forms everywhere 2) End hunger, achieve food security & improved nutrition & promote sust. agriculture 5) Achieve gender equality and empower all women and girls 9) Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation 17) Strengthen the means of implementation and revitalize the global partnership for sustainable development for a world without hunger

5 5 Ways 5 ways ICT can be a powerful means of implementing change: Speed and scale of uptake; Reduced deployment costs; Growth in public awareness; Delivery of innovation, connectivity, productivity & efficiency gains across sectors; Rapid upgrade rates Source: ICT & SDGs - Earth Institute at Columbia University in collaboration with Ericsson, Professor Jeffrey D. Sachs for a world without hunger

6 4 Barriers 4 categories of consumer-facing barriers to Internet adoption Incentives Low incomes and affordability User capability Infrastructure Source: Offline and falling behind - McKinsey 2014 for a world without hunger

7 Device Agnostic Interaction Design Voice (IVR), SMS, USSD, Smartphone Profiling through Cooperatives, Radio and Farmer Field Schools User Centered Design for a world without hunger

8 4 Apps Cure and Feed your livestock An application providing real time information on animal diseases control and animal feeding strategies. e-nutrifood An application combining information on production, conservation and consumption of nutritious foods. Weather and Crop calendar An application combining information on weather forecasts, crop calendars and alert systems. AgriMarketplace An application to connect producers, traders and consumers to facilitate trade and access to inputs. for a world without hunger

9 Cure and Feed your livestock An application providing real time information on animal diseases control and animal feeding strategies. Focus on syndromic events (reproductive, respiratory, diarrhoea) Focus on species (milk cow, chickens/poultry). Build the network of veterinary officers at national level, technicians, local NGO, leaders of communities. Focus on farmers that have access to some services, like animal health care systems and feeding. for a world without hunger

10 Cure and Feed your livestock Key Features. Select an animal (Cow, Chickens, Small ruminants) Select Feed or Health Select a syndrome FACT SHEETS with feed and health information and advise. for a world without hunger

11 Cure and Feed your livestock Rwanda Workshop Suggestions. Keeping your livestock healthy and productive Target audience: not only farmers but also Extension workers, FFS, community based animal health workers Species: Dairy Cattle, Poultry and Pigs. Small scale production systems in Nutrition; Feeding strategies, providing appropriate quantities of water & feed. Disease and Animal Health issues, Prevent diseases; biosecurity practices, main diseases. for a world without hunger

12 Cure and Feed your livestock Rwanda Workshop Suggestions. Access to financial services and link to markets Contextualise the information is key Provide radio shows using existing content Important link with the metro app (influence of weather on crop production and livestock feeding) MinAgri has already website with training information for farmers, use the info and expose it in a mobile first site Link farmers with lab of soil and water analysis for a world without hunger

13 Cure and Feed your livestock Rwanda Workshop Suggestions. Feed formulation tools, diets for the animals Access to finance for the farmers Reach the farmer at the grassroot Speed up the dissemination of available info Focus on how we create behaviour change (incentives) for a world without hunger

14 enutrifood An application combining information on production, conservation and consumption of nutritious foods. Facilitate farmers to produce high nutritional food that are currently under consumed to improve diets, achieve better food security and nutrition. Address nutrition through food systems and optimise the Nutrition Food Value. Focus on nutrition sensitive value chains. Provide "Nutrition Facts". Love the problem, not the solution. for a world without hunger

15 enutrifood Key Features. Select producer or consumer Select type of food (crop, livestock or fish) Select a crop (e.g. maize) Select post harvesting or processing FACT SHEETS with information and advise on harvesting, cleaning, handling and storage. for a world without hunger

16 Weather and Crop Calendar An application combining information on weather forecasts, crop calendars and alert systems. Provide farming advise based on meteorological information by local governments Provide crop calendar, advice such as when to plant, adapting to local demand and rainfall and irrigation needs Provide forecast (daily, 10 day, seasonal) Provide early warnings of extreme weather events (e.g. forecasts for heavy rains and dry spells) Provide Temperature forecasts. for a world without hunger

17 Weather and Crop Calendar Key Features. Weather forecasts (daily, weekly, monthly, seasonal) Crop calendars (standard and customised) Warning/advice for key decisions Two way communication (farmer feedback) for a world without hunger

18 AgriMarketplace An application to connect producers, traders and consumers to facilitate trade and access to inputs. To Buy/To Sell "regional basket" products Focus on cooperatives/farmer groups/farmers selling Put in contact farmer producers and buyers. Provide crowdsourced market prices. Improve market chains. Create a tool to help moving and helping small farmers to becoming big dealers. for a world without hunger

19 AgriMarketplace Key Features. 1 Farmer selling 1 Product in 1 Market A farmer produced xx [product] and wants to sell. He/she wants to know the price on the nearest market(s), in order to make a better decision where to sell it. A way for farmers to provide feedback on the prices. for a world without hunger

20 1 Challenge An innovative experience to put information and knowledge more close, and as close as possible, to the people in the field, local governments, community leaders and extension workers, by leveraging the potential of ICT and digital value added services. for a world without hunger

21 Expected Results Rural communities will have better access to tailored information and knowledge related to agricultural production and marketing (Crop, Livestock, Fruits & Vegetables) and nutrition through availability of four applications designed for use by people with limited literacy. Youth and women will be empowered by the use of the mobile digital services, become more connected, save time and money, and get employment and education opportunities. for a world without hunger

22 Design Principles magri Design Toolkit User-centered design for mobile agriculture Source: for a world without hunger

23 Principles for Digital Development 1. Design with the User 2. Understand the Existing Ecosystem 3. Design for Scale 4. Build for Sustainability 5. Be Data Driven 6. Use Open Standards, Open Data, Open Source, and Open Innovation 7. Reuse and Improve 8. Address Privacy & Security 9. Be Collaborative Source: Principles for Digital Development for a world without hunger

24 12 Steps 12 key steps from idea to mobile app to leave no one behind Source: biznessapps.com Derived from original article on Forbes Used as example to indicate the steps for a world without hunger

25 Step IT up African proverb If you want to go fast, go alone. If you want to go far, go together. for a world without hunger