WEBSITES KEY FARM JOURNAL REFERENCES. U.S. Sen. Pat Roberts, Chairman, Senate Committee on Agriculture, Nutrition, and Forestry

Transcription

1 Trust In Food is a new division of Farm Journal, a 141-year-old mission-driven multimedia company serving U.S. agriculture. Our mission is twofold: first, to help farmers, ranchers, and growers scale conservation agriculture practices, and second, to restore trust in the food system among Americans in partnership with WPP Health + Wellness, the world s No. 1 marketing services company. Farm Journal Media Capabilities The Farm Journal Farm Reach Database By the Numbers 50 LIVE EVENTS 148 MAGAZINE ISSUES 376 ORIGINAL TV EPISODES 700+ NEWSLETTERS 792 ORIGINAL RADIO PROGRAMS 3,000 ENEWSLETTERS 114 MILLION UNIQUE WEBPAGE VIEWS 3 TV SHOWS 10 MAGAZINES 9.5+ MILLION WEB VIEWS A MONTH 7+ MILLION MONTHLY VIEWERS & LISTENERS 3 RADIO SHOWS 23 WEBSITES 1.7+ MILLION MONTHLY READERS 50+ MILLION UCHPOINTS A MONTH 342M Web Events 7M Web Profiles 356 Roles and Titles 1.7M s 1K Attributes 4.1 MILLION CONTACTS 1,679,789 FSA VERIFIED ACTIVE ERS AND RANCHERS 1M Subscribers 356M Crop Acres 800K Own Livestock 10 Year History 1M Facebook Farm Journal Media Magazines Key Causes We Have Championed Partners and Engaged Experts Crops Farm Journal Top Producer AgPro Produce The Packer Produce Retailer Livestock Drovers Dairy Herd Management MILK Pork Bovine Veterinarian Widows Tax: Successfully mobilized nearly 300,000 farmers and Congress to overturn this tax Legacy Project: 172 million touchpoints to help farm families implement succession plans in partnership with DuPont Pioneer High Yield Conservation: 96% engagement with Farm Journal s 345,000 readers around cover crop use, in partnership with the Howard G. Buffett Foundation Farm Journal Foundation: 2.5 million-plus community members reached through collegefocused HungerU Tour, focused on global food security and the key role of farmers, with partners including National Corn Growers Association and the Bill & Melinda Gates Foundation KEY JOURNAL REFERENCES U.S. Sen. Pat Roberts, Chairman, Senate Committee on Agriculture, Nutrition, and Forestry Kip Tom, nominee, U.S. Ambassador to the United Nations World Food Program and Food and Agriculture Organization Tom Vilsack, former U.S. Secretary of Agriculture Jay Vroom, outgoing CEO, CropLife America TRUST IN FOOD TM PARTNERS WPP Health + Wellness The Sustainability Consortium Sustainable Brands Field to Market USDA USDA s NRCS* CONSERVATION PARTNERS (*projects actively being scoped) National Fish and Wildlife Foundation* Harte Charitable Foundation* The Walton Family Foundation* Human Dimensions Lab at the University of Montana* The Nature Conservancy* Environmental Defense Fund* Iowa Agriculture Water Alliance* Lancaster Clean Water Partners* Iowa Soybean Association* Southeast Aquatic Resources Partnership* Illinois Corn Growers Association* EXPECTED PARTNERS Food Retailers Food Marketers Restaurants Agribusiness Technology & Science Financial Services Health Care & Insurance Government Agencies Associations NGOs & Foundations Educational Institutions Media Networks

2 TRUST IN FOOD Journey to Rebuilding Trust with Consumers Symposium: stakeholder Stakeholder engagement & education Farmer Farmer awareness, Awareness education Education & activation Activation Learning System: Supply chain education Rancher Farmer Feed Lots & Storage Food Marketing Company Supply Chain Conditioning NGO & Gov t Farm Input Company Food Marketers & Sellers Famers Ranchers Growers Protocol adoption for farm and livestock production Data-Driven Multimedia Conservation Animal Welfare & Sustainability Content/Tools/ Training Multimedia Animal Welfare & Sustainability Content/Tools/ Training Build deeper supply chain engagement Create TIF Verified products Product trust labels 5 key areas that Food food shoppers Shoppers care about: Health & Nutrition Safety & Security Affordability Conservation Ag Ag Animal Wellbeing PROVENANCE TRANSPARENCY Consumer Conditioning Experiential Tours Reality Television School & University Mobile/Social Advocacy My Fork to Farm TM App Point of Purchase Magazine & Digital Grocer Consumer Trust Awareness Education Activation

3 Conservation Campaigns Trust In Food Conservation Campaigns is a comprehensive conservation agriculture activation platform from Trust In Food, a division of Farm Journal. It is designed to help government agencies, conservation organizations, food companies and retailers, and other food-system stakeholders achieve critical environmental outcomes. We do so by providing communications and marketing strategies, tools and advisory services designed to reach farmers, ranchers and growers nationwide. We also engage consumers in achieving those outcomes. Mobile Content Delivery AgWeb.com Advertorial Delivery Conservation Guidebooks Data-Driven Message Targeting Conservation Microsite Live Events & Training Sessions Conservation s and Webinars Awareness Education Motivation Activation Continuous Improvement

4 Conservation Campaigns FOCUS: Water Quality, Soil Health FOCUS: Water Quality, Wildlife Habitat Diffusing technical assistance for bioreactors and saturated buffers through targeted farmer outreach. Two-pronged national pilot to activate farmers toward conservation practice adoption in Black Hawk Creek and also Benton/Tama and Miller Creek, emphasizing edge-of-field practices to improve source water and water quantity benefits to the City of Cedar Rapids. Multiple Partners FOCUS: Water Quality, Soil Health Develop a replicable model to activate farmers to seek technical support and financing for practices that reduce nutrient runoff, prioritizing cover crops. FOCUS: Nutrient and Sediment Reduction, Wildlife Habitat FOCUS: Soil Health Data-driven Conservation Communications A Chesapeake Bay Watershed-wide approach to agricultural behavior change, focusing on soil health management systems, barnyard manure and nutrient management infrastructure and restoration of riparian forested buffers. Major NGO Funded Proposal In Review FOCUS: Water Conservation, Wildlife Habitat Assisting farmers in the ApalachicolaChattahoochee-Flint River Basin with water conservation through centerpivot irrigation technology adoption.

5 Authentic & Contextual Awareness, Education and Activation with Consumers where they Live, Learn, Play & Shop PROVENANCE TRANSPARENCY Reality TV Show Website, Tablet and Mobile GOOSENECK TRAILERS Experiential Tours The gooseneck trailer is a versatile solution that creates big impact and is cost effective for short or long-term programs. They work great for sampling, product demonstration, and they create a unique event space. Many options exist including stages, marquees, glass windows, rooftop decks, etc.. These can be leased or purchased. Available makeanywhere, you healthier Anytime on Any Device School & University In-Store Information Network Phase I Point of Purchase Magazine Social Mobile Purpose Activation Discover Engage Explore Ask & Learn Decide Share Buy Trust