How certification is fuelling change

Transcription

1 18th September 2014, Humber Seafood Summit Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam ASC Hier komt verantwoord de titel van gekweekte de tilapia presentatie nu verkrijgbaar How certification is fuelling change Esther Luiten, ASC Commercial manager

2 The Aquaculture Stewardship Council Independent, not-for-profit certification & labelling program Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam ASC Hier komt verantwoord de titel van gekweekte de tilapia presentatie nu verkrijgbaar REDUCE ENVIRONMENT AL & SOCIAL IMPACT Logo recognition 1) Recognise and reward responsible fish farming 2) Support purchasing of certified farmed seafood 3) Transform seafood markets towards sustainability Transparent & rigorous ASC farm audits Market commitments Triggering producers

3 The Aquaculture Stewardship Council Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam Consumer trust requires info about origin & credible label ASC Hier komt verantwoord de titel van gekweekte de tilapia presentatie nu verkrijgbaar Source: BEUC, 2012 CoC-certified CoC-certified ASC Farm standards Chain of Custody Certification Shared platform with MSC Product approval Serviced by MSC

4 Farms in programme (11 September 2014) Farms certified Farms in assessment Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam Auditor capacity ASC Hier komt verantwoord de titel van gekweekte de tilapia presentatie nu verkrijgbaar Products in market* 1 Tilapia (2) 2 Pangasius (2) 3 Salmon (2) 4 Abalone - - (-) - 5 Bivalves - 8 (2) Q3/ Trout (1) 7 Shrimp - 17 (3) Q3/ Seriola/ Cobia TBA TBA - - Total 88 58

5 ASC market uptake (1 September 2014) labelled products Frozen products 67% Chilled 33% 62% Tilapia Pangasius Salmon 24% % 0 4/1/13 5/1/13 6/1/13 7/1/13 8/1/13 9/1/13 10/1/13 11/1/13 12/1/13 1/1/14 2/1/14 3/1/14 4/1/14 5/1/14 6/1/14 7/1/14

6 ASC market uptake (1 September 2014) in 40 countries

7 Farm testimonials

8 Global Salmon Initiative

9 Global Salmon Initiative Industry sustainability initiative: reducing environmental impact, increasing social contribution and maintaining economic growth. 3 principles: Significant progress on sustainability Transparency Cooperation 3 priority areas: Biosecurity Feed ASC Salmon standard by 2020

10 Global Salmon Initiative 152 Performance Indicators: Conservation of habitat, biodiversity & ecosystems Laws and regulations Protect wild polulations Feed Use of resources 8 10 Health & disease management Social responsibility Neighbour & Citizen Smolt production Open smolt production Semi-closed and closed smolt

11 ASC Feed Project Need for: Clear and uniform ask for responsible feed Clear, measurable and auditable requirements for the responsible sourcing of raw materials and responsible operational practices in order to minimize key environmental and social impacts Unit of certification: feed mill To be used by GlobalG.A.P. and GAA And others e.g. IFFO Source: FAO, 2012

12 ASC Feed Project Inputs Farm Supply Chain Legal compliance Natural environment & biodiversity Water resources & water quality Species diversity & wild populations Use of feed & feed sourcing Good animal health & husbandry Social & community

13 ASC Feed Project Feed Farm Supply Chain Legal compliance Natural environment & biodiversity Water resources & water quality Species diversity & wild populations Use of feed Good animal health & husbandry Social & community

14 ASC Feed Dialogue

15 Platform for improvement Shared ambition in responsible aquaculture Recognise common interests to achieve efficiencies: feed feed project auditing work in progress (pangasius, salmon) Recognise differences between programs: Most demanding less demanding Can we go beyond this driving improvements and thus impact?

16 Platform for improvement Standard X % of Farms Highest impacts Lowest impacts

17 Platform for improvement Standard X % of Farms Shift the curve over time Highest impacts Lowest impacts

18 Platform for improvement Standard Y Standard X % of Farms Shift the curve over time Highest impacts Lowest impacts

19 Platform for improvement Continued market pull for step-wise improvement Progression in performance Requires market recognition and understanding Aquaculture improvement projects: Impact! Improvements: timely & substantive Reporting on progress Standard X Standard Y AIPs

20 Impact or paperwork? FAO Guidelines ISEAL Codes & Principles Benchmarking

21 Impact or paperwork? FAO Guidelines ISEAL Codes & Principles Benchmarking

22 Impact or paperwork? FAO Guidelines ISEAL Codes & Principles Benchmarking

23 ASC s Credibility: more than its standards Transparency Standard content Introductie Chapeau bij wereldwijd de titel keurmerk kweekvis in Amsterdam Standard setting ASC Hier komt verantwoord de titel van gekweekte de Governance tilapia presentatie nu verkrijgbaar & Operations Assurance Oversight & Accreditation Chain of Custody & traceability Claim & Labels Impact

24 ASC Supporters Founding partners

25 Thank you e-newsletter & Certification Update & e-alerts Aquaculture Stewardship Phone: Mobile: