70 th Session of UN General Assembly (2015) Decides to proclaim 2017 the International Year of Sustainable Tourism for Development

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2 Int Year of Sustainable Tourism for Development, th Session of UN General Assembly (2015) Decides to proclaim 2017 the International Year of Sustainable Tourism for Development

3 The 2030 Agenda for Sustainable Development

4 The 2030 Agenda for Sustainable Development Target 8.9 by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products. Target 12.b develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs, promotes local culture and products. Target 14.7 by 2030 increase the economic benefits to SIDS and LDCs from the sustainable use of marine resources, including through sustainable management of fisheries, aquaculture and tourism.

5 IYSTD2017 Raise awareness on the contribution of sustainable tourism to development Objectives Mobilize stakeholders in making the sector a catalyst for positive change Foster change in policies, business practices and consumer behavior in tourism

6 IYSTD2017 Key Areas Inclusive and sustainable economic growth Social inclusiveness, employment and poverty reduction Resource efficiency, environmental protection and climate change Cultural values, diversity and heritage Mutual understanding, peace and security

7 Driving economic growth

8 Creating jobs and opportunities

9 Fostering poverty reduction

10 Promoting and preserving cultural values & heritage

11 Protecting our Travel planet Facilitation and its biodiversity

12 Building bridges for peace and understanding

13 IYSTD2017 Advocacy & Awareness raising Lines of Action Knowledge creation and dissemination Policy making Capacity Building & Education

14 IYSTD2017 UNWTO Activities Opening Ceremony Regional Meetings World Tourism Day General Assembly Closing Ceremony Responsible Traveller Campaign

15 How can you celebrate?

16 IYSTD2017 Governments National committees or focal points Dialogues on policy, business practices and behavior changes Events, conferences, exhibitions, stamps or coins Communication and advocacy campaigns National awards Join the Responsible Traveller Campaign

17 IYSTD2017 Commit to the 2030 Agenda and the SDGs Identify, engage and share best practices Private Sector Awareness-raising among customers, employees and suppliers Join the Responsible Traveller Campaign

18 IYSTD2017 Research on sustainable tourism for development and international understanding and peace Academia New curricula, research, events and lecture series: Join the Responsible Traveller Campaign

19 IYSTD2017 NGOs and Civil Society Join the Responsible Traveller Campaign Advocacy initiatives, share lessons learned and expertise based on field experience Strengthen networks and regional cooperation efforts Organize or host field visits and media trips to promote their work

20 IYSTD2017 Tourists Commit to responsible behavior towards the environment, local cultures and host communities when travelling in their own countries and around the world.

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22 "With more than one billion international tourists now traveling the world each year, tourism has become a powerful and transformative force that is making a genuine difference in the lives of millions of people. The potential of tourism for sustainable development is considerable. As one of the world s leading employment sectors, tourism provides important livelihood opportunities, helping to alleviate poverty and drive inclusive development." - UN Secretary-General, Ban Ki-moon

23 #IY2017 Let s celebrate together

24 Thank you! UNWTO Headquarter Calle Capitan Haya Madrid, Spain