The Food Foundation: Explained. Vision. The Challenge: The Response:

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2 The Food Foundation: Explained Vision The Challenge: Our current food system urgently needs to change. We face three major food system challenges. Firstly, in the UK our diets now pose the greatest threat to our health and well-being. Secondly, the food system accounts for an estimated 25% of global greenhouse gas emissions, and as emissions in other sectors decrease this share will rise. Thirdly, there are people in Britain who face periods when they are too poor to eat or the only food they can afford is bad for their health. The Response: The Food Foundation was set up as an independent think tank to tackle the growing challenges facing the UK s food system in the interests of the UK public. Our vision is a food system which supports the health and well-being of the UK public. We aim to achieve this through new and better food policy (public and private) that is implemented and monitored well. Throughout our work we will be looking to join up policy and practice across the food system from farm to fork, so that it is more coherent. We aim to achieve new and better food policy which is both well-implemented and well-monitored. The specific areas which we want to see change in are: Cross-government leadership on accessible, healthy and sustainable diets. Policy and practice which re-balances the food environment and choice architecture so that it supports healthy eating. This covers areas such as marketing, planning and licensing, and public food provision. Policy and practice which incentivises and regulates the food supply chain so that it supports healthy and sustainable diets. This includes impacts on price, quality, provenance, perishability, safety and availability Alongside using our influence to change policy and practice, the Food Foundation aims to generate demand for change amongst our key audiences: Government from local authority up to EU levels. Business leaders across the UK food system.

3 Year 1: At a Glance Year 1: Highlights 6 publications 7 events. Attended by: 46 Parliamentarians 58 from Government 168 from civil society orgs 49 from business Collaborated with 19 organisations including: Public Health England, Food Research Collaboration, UK Health Forum, Oxford University, World Obesity Federation, Oxfam, Sustain Force-Fed Force-Fed Report Showing the difficulty faced by typical British families in eating a healthy diet. Requests to present Findings to the Scottish Government, Co-operative Food Directors, and All Party Parliamentary Group on Food and Health. Extensive media coverage Including the BBC and Spectator. #MakeRioCount Parliamentary Event Parliamentary event building demand for strong comitments at the Rio Nutrition4Growth Summit Focused on ending all forms of malnutrition. &10 invitations to present research 14 requests for assistance 68 meetings with MPs, Civil Servants, Government Officials, Journalists & Business Leaders Cited in 32 articles Followed by 1741 on social media Attendees included 21 MPs, 15 from government, 2 Government Ministers, and 35 from civil society organisations. Positive feedback Thanks to Food Foundation...lots of voices, 1 aim: feed all children to reach potential. Expert consultation Expert consultation on the Food Environment Policy Index Rating UK policies against international best practice, and reaching consensus over future policy priorities. Expert panel Including 21 civil society experts and 20 academics reviewing UK policies. Government advisors Attended event to observe proceedings.

4 58% 3% of spend on fruit, veg and pasta and convenience foods Less healthy foods are a Convenience increase in places to 53% eat out in last 10 years Coming Soon round schools is inconsistently applied Price 3x cheaper source of calories than healthy foods VAT not applied consistently to unhealthy foods 85% One third of household food and drink spending is on of infants eat a free, healthy school lunch 47% 64% of calories from high fat, salt or sugar foods Strong school food policy but Ofsted inspectors aren't required to eat a school meal eat too much red and processed meat 5% have diabetes 1% of packed lunches are healthy 65% of calories from ultra processed foods 74% 25% are not enough fruit and veg are obese 5% 70% of food is bought from the 4 major supermarkets of breakfast cereals have all green traffic lights No limits on high risk ingredients Save cause us to buy 20% Labelling Over half of people say current difficult to understand Voluntary front of pack labelling rules more than we would?? Making healthy choices easier 1 Set out a clear vision for achieving healthy and sustainable diets for all with measurable targets 2 3 and EFRA inquiry into vegetables 4 Mobilise consumer power to shape the food system by helping people to understand what is in their food and how it is produced

5 Year 1: Focussing on Impact The Food Foundation works by synthesising evidence surrounding problems in the food system, from the perspective of different groups of people, what and where they eat. As well as promoting discussion around these areas, our objective is to bring about both policy and practical solutions. Case Study The Food Foundation has been calling for the national measurement of household food insecurity, and in order to secure a national commitment, has adopted a multi-pronged strategy: Making the case Policy briefings Media pressure Parliamentary pressure Direct lobbying of government officials Creating a Unified Voice Academic consensus building workshop Parliamentary event supported by 10 organisations Congratulations on throwing a spotlight in such an authoritative manner on such an important issue Third Sector CEO Our Aim Department of Health or DEFRA initiates national monitoring in order to trigger policy to tackle food poverty.

6 The Food Foundation: Testimonials I was very impressed with the infographic which summarised your Force-Fed report Member of Parliament Force-Fed was very useful a fresh look at the issues, which shed new light Retailer Excellently organised [event] and a really good example of working in partnership on a critical topic Government official The Food Foundation is standing out in the sector Leading campaigner Force-Fed was a great holistic look at the Food System Government official I must congratulate the Foundation on a fabulous report [Force-Fed], it is just brilliant. It is a very clear, balanced, thorough and thoughtful analysis and presentation that highlights the importance of the need for greater coherence in policy around food systems Professor within Medicine

7 Future Outlooks: Flagship Project The Food Foundation is currently in the research stage of our flagship project for addressing the food system/supply side barriers to vegetable consumption within the UK. Our objective is to secure commitments within an accountability framework from both industry and government, which will stimulate increased vegetable consumption within the UK. Future Outlooks: Goals In order to maximise our impact the Food Foundation aims to continue building its influence within the sector, establishing itself as a thought leader by: 1. Becoming a centre for innovative, high impact interventions, testing practical responses to policy ideas; 2. Supporting and initiating data-driven initiatives to incentivise policy and practice change; 3. Generating demand for change. Re s e a rc h Ret re at Re p o r t Wo r ks h o ps Summi t A compilation of the problems within the UK vegetable supply chain Food industry professionals will meet to brainstorm solutions A summary of the barriers and solutions will be published The findings will be discussed by industry professionals and academics A series of meetings resulting in ratified agreements

8 Future Outlooks: Becoming a Friend of the Food Foundation The Food Foundation is establishing a giving circle to raise funds to continue our work, covering both core costs and specific projects. If you value the work that the Food Foundation has carried out and are excited about our future projects to bring about change in the UK food system, then please partner with us. We have a three-tiered Friends of the Food Foundation scheme, where each member partners with us and takes on an ambassadorial role, and receives a cumulative range of benefits according to the relevant tier. facebook.com/foodfoundationuk The Bronze Tier involves an annual donation of for three years. Partners will receive our monthly newsletter and an invitation to our annual Friends of the Food Foundation dinner. The Silver Tier involves an annual donation of for three years. Partners will also receive a guest ticket to our annual Friends of the Food Foundation dinner and an invitation to all Food Foundation events. The Gold Tier involves an annual donation of for three years. Partners will also receive a half-day food adventure with the Food Foundation.

9 Stay in Touch The Food Foundation Flower Market, London SW8 5NB T: +44 (0) E: July 2016