Markets that Empower Farmers & Consumers

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1 Markets that Empower Farmers & Consumers Mountain Products Workshop FAO, Rome, May 2015 Pan Himalayan Development Foundation

2 The Pan Himalayan Development Foundation is a non-profit organization working in the central and western Himalaya. The primary aim of is to initiate peoples action at the grassroots for restoration of ecological security in languishing river basins through holistic mountain development programs, in order to improve the quality of life. 2

3 The Problem Environmental degradation and Climate Change has impacted adversely on sustainable mountain farming systems Erosion of biodiversity impacts on culture and life styles Which has affected traditional food security and livelihoods Resulting in ecological and economic insecurity Leading to male migration & increasing numbers of women headed households 3

4 ..Problems Small scale nature of mountain enterprises with premium products versus large volumes Lack of formal employment opportunities leading to vulnerable employment Lack of adequate social protection Low pay & difficult working/living conditions 4

5 Based on the vulnerability of communities, is focusing on the following thematic areas in a holistic manner: Infiltration Wells Rainwater Harvesting Toilets Biogas Units Solar Lights Water & Sanitation Renewable Energy Vegetal Cover Hydrology Biodiversity FarmingSystems Ecological Security Livelihoods & Micro Enterprises Self Help Groups Producer Groups Guilds 5

6 It is realised that human development is about much more than rise or fall of national incomes. It is about quality of life, the level of human wellbeing and the access to basic social services. The pressures on environmental and natural resources and the repercussions of their degradation on low income livelihoods have become a source of increasing concern. Innovative micro-enterprises are necessary in order to address this situation. 6

7 Entrepreneurship Development Needs to be defined within the mountain context of a deep relationship between Man & Nature Focus on the concept of Social Justice Social Enterprise and the creation of Social Capital as compared to Private Capital and Business as Usual Ecology, Economics & Equity 7

8 continued clear understanding of the feasibility and objectives selection/organisation of communities initiation of pilots to cash the idea formation of a vertically integrated organisation & capacity building of all stakeholders both in terms of skill enhancement/entrepreneurial knowledge, branding and linkages with business service provider/s. 8

9 Social Entrepreneurship & Challenges for Change Makers Establishing Pro-Poor Fair Trade Business SHGs are the keystone Not just for micro finance and micro enterprises, but also for accelerating other SDGs Institutional Structure at the grassroots, viz., Producers Company 9

10 Community Owned Enterprise 10

11 UMANG Producers Company Network of 1,300 women farmer shareholders Formed into 200 SHGs in 100 Villages Annual turnover of $ 250,000 Managed by local women trained as development professionals Governed by Board of Governors selected from the general body of share holders 11

12 Off-Farm Livelihoods 12

13 On-Farm Livelihoods Traditional Organic Farming is being consolidated through Participatory Guarantee Systems (PGS) comprising of small farmer groups pledging to adopt organic farming practices reinforced though regular peer review processes 13

14 Linking Markets for Traditional Crops 14

15 Value Added Crops Strawberries and Chamomile Tea have been introduced as new crops to add value to the farmers basket 15

16 Technology & Value Chains Introduction of vacuum packing has assisted in marketing wild walnuts through the year. The harvest of 2014 fetched walnut growers $ 20,000 for the produce directly. Post harvest technology led to market realization of $ 40,000 leading to a net profit of $ 20,000 This is a classic example of vertically integrated producer groups working on a value chain approach from B 2 C. 16

17 Community Market Platform Umang also provides marketing opportunities to other producer groups in the IHR and envisages a major role in the Mountain Partnership for collective global marketing at least launch a pilot marketing venture. Potential exists but so do Problems from design to quality control, inventory to pricing and cost sharing. 17

18 Mountain Partnership A pilot marketing program ought to be launched with selected producer-groups stretching from the Andes to Himalaya, Central Asia and Alps. Geographical Indication a way forward? The idea is to take a first baby steps for establishing exclusive showrooms for mountain products, through partnerships between current players. Initiate web based marketing of mountain products. 18

19 Mountain Products Labelling 19

20 20

21 21

22 22

23 Mountain Products Showrooms 23

24 Challenges & Way Forward Formation of self reliant producer organisations that would enable promotion of pro-poor businesses Fostering Entrepreneurial Spirit with adequate skills and knowledge for managing Community Owned Enterprises Improving infrastructure and enabling an environment that fosters growth of SMEs 24

25 Business Service Providers and its critical role in forging market linkages Understanding trade barriers Leadership & Governance Marketing Channels that understand and appreciate Fair Trade practices Building Networks - Mountain Label and Mountain Products Show rooms Getting that exclusive space in the market! 25

26 Thank You for your Time! Pan Himalayan Development Foundation Post Bag # 3, Ranikhet , Almora District, Uttarakhand, India apaul@grassrootsindia.com 26

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