7 ème conférence. des villes durables. Mass catering, The largest client of local agriculture? «Genève Région Terre Avenir» : Presentation

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Its recognition has gone from 25 % in 2006 to 41 % in 2011. Certification is provided by an independent third party ( OIC ).

1 «Genève Région Terre Avenir» : Presentation 335 establishments certified in 2012 Brand created in 2004, property of the State of Geneva managed by the Directorate for Agriculture. It certifies all agricultural products and every stage of their processing from the producer to the consumer. The certification procedure is free of charge for the users. Its recognition has gone from 25 % in 2006 to 41 % in Certification is provided by an independent third party ( OIC ). The label s geographic area : The Canton of Geneva + Free trade zones The brand guarantee GRTA represents 4 «promises»: + Communes between Geneva and Celigny Proximity Environmental performance evaluations, the sensitization of communities, etc. Quality A tasting committee, quality controls, etc. Traceability OIC controls, labelling requirements, working with the Cantonal Veterinar Affairs Service ( SCAV ), etc. Fairness Collective employment agreements, working with the Cantonal Office for Inspections and Work Relationships ( OCIRT ) and unions ( UNIA, CIT )

GRTA offers: a great diversity of products Distribution Channels Fresh vegetables ( tomatoes, pumpkins, -Supermarkets in season beans, cardoon, etc.

2 GRTA offers: a great diversity of products Distribution Channels Fresh vegetables ( tomatoes, pumpkins, -Supermarkets in season beans, cardoon, etc. ) -Direct sales, farm markets Fruits, soft fruits ( apples, pears, strawberries, raspberries, etc. ) -Contracts with local farms ( ACP ) -Wholesalers, intermediaries Meat products ( beef, pork, bison, etc. ) Dairy products ( milk, cheese, yoghurt, etc. ) Aromatic herbs ( basil, mint, coriander, etc. ) Drinks ( apple juice, grape juice, wine, etc. ) Other products ( honey, jam, oil, flour, blinis, etc. ) -Cooperatives -Community restaurants ( public / private ) -Distribution platforms -Markets Flowers and plants ( tulips, orchids, etc. ) Tons Total consomption ProductionCanton of Geneva Raw fruit 867 2,680 Raw vegetables 1, ,000 Potential consumption of mass catering and production capacity in Geneva Meat : pork, beef Eggs n.s. Legumes ( lentils ) Starches : potatoes ,035 Starches : bread ,500 Starches : pasta (rice, etc.) 1,209 4 Dairy products ,697 polyunsaturated oils, rapeseed and sunflower

The role of mass catering : to generate diversification in agricultural production generate diversification of production< Expressing needs ( demand ) for GRTA: Specifications Mass catering

Dried pasta Milk Mozzarella Oils Beers Creation and development of a cidery.

3 The role of mass catering : to generate diversification in agricultural production generate diversification of production< Expressing needs ( demand ) for GRTA: Specifications Mass catering Traceability checks Consumption Production Processing Distribution Examples of network development and production diversification Fruit juice Vegetable soups Meat Eggs Blinis, spring rolls Flour Dried pasta Milk Mozzarella Oils Beers Creation and development of a cidery. Grape must and fruit juices in 3 litre packs Production of vegetable soups packed in glass jars and pouches (HUG) Preservation of animal husbandry, development of abattoirs in Geneva Projects for hen houses are being examined Diversification... Pancakes will be coming soon Developing GRTA flours (PI and Organic), production of many different sorts of bread An association between a farmer (hard wheat) and a pasta company in Geneva is progressing 3 and 10 litre packs are being developed for communities, yoghurts, tommes. Being studied... Creation Partnerships between farmers (barley and hops) and breweries in Geneva

4 Summary of the specifications for a restaurant using a label 1. Register with the DGA; 2. Offer at least 2 products ( single menu ) per day. The GRTA Products must be clearly identified on the menu; 3. Complete at least three months per year the order sheets control of suppliers ( ) 4. Make a yearly communication about the GRTA brand to the consumers ( to the parents at registration, for example ); 5. Informa the personnel in the kitchen about the certification procedure; 6. Cooperate with the checks undertaken during routine inspections by the SCAV, they concern : the daily menu, identification of products on the menu and checking the delivery receipts / corresponding product invoices ( mentioning «GRTA»); 7. Sort and recycle waste. Delivery receipts via Enter through user (password); Purchases quick entry; Traceability checks of the products upstream from the restaurant, observation of the products used and the prices.

5 GRTA Restaurant Vernier DSR DSR and GRTA To date DSR is the only mass caterer mandated to carry out this collaboration with GRTA. In particular, this experiment will be used by the Department of Agriculture to set up rules for local supply to public and semi-public communities within the Canton. Amongst its departments, DSR has the Purchasing Department which defines the framework of conditions and rules for cooperation between the restaurants and the suppliers. The selection of the latter guarantees: The high quality of the merchandise An excellent quality / price ratio The traceability of merchandise of animal origin The solvency and professionalism regarding supply methods, storage and merchandise delivery by these suppliers. As part of the requirements in terms of quality, freshness and cost, DSR employs a systematic referencing system of all its suppliers and offers a true platform of local products, or those obtained from sustainable agriculture. DSR also respects the desires of its clients to maintain their partnership with the suppliers in their Commune, by indexing them. The DSR-GRTA partnership covers the following categories: fresh bakery products, dairy products, fruit, vegetables, meats, cereals, oils etc. FOR A TOTAL OF : 456,842 kg of GRTA fruit and vegetables were purchased by DSR in 2012 for all its restaurants. The allocation of purchases Bakery products purchased ( 31 % GRTA, 9 % Organic ) Meat purchased ( 16 % GRTA, 14 % Organic ) Other fruit and vegetables ( 17 % Organic ) Vegetables and fresh fruit ( 14 % GRTA ) Total allocation, ( 11.2 % GRTA, 5.5 % Organic ) Sumary Since the beginning of the 21st century, the Commune of Vernier has intended to provide the children in its school system with quality meals using healthy products from local producers. In 2005 we were able to estimate a consumption of between 3 and 5% of local products. In 2009 the Commune of Vernier decided to subsidize the quality of the meals and gave DSR the opportunity to develop Organic and GRTA meals. In 2012 the school restaurant in Vernier used 17.7% of products with labels (GRTA and Organic). Our objective over the next 3 years is to reach 25% of organic product use and, above all, to use mainly all GRTA products.

Commodity Processing 101. Sherry Thackeray USDA FNS FDD SNA ANC Philadelphia 2008

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