Working together in the Fruit & Veg chain RICHARD SCHOUTEN DIRECTOR FPC BUENOS AIRES

Transcription

1 Working together in the Fruit & Veg chain RICHARD SCHOUTEN DIRECTOR FPC BUENOS AIRES

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3 Working together in the Fruit & Veg chain RICHARD SCHOUTEN Director Fresh Produce Centre Director Dutch Produce Association Member Praesidium COGECA Member Board GLOBALG.A.P. (Suppliers)

4 What about the Netherlands?

5 Export Dutch agricultural products FRUIT & VEGETABLES Living animals/meat Other prepared products Floriculture Dairy products/eggs Grain Cocoa Fats Animal feed Drinks Tobacco Fish Others 0% 2% 4% 6% 8% 10% 12% 14% 16%

6 And what about F&V?

7 The Netherlands: global player

8 Export from The Netherlands

9 Growers

10 Cultivation fruit & vegetables in the Netherlands: hectares 4, ,764 41,333 Vegetables greenhouses Vegetables open air Fruit - Apples/pears Fruit - Softfruit/others

11 The Production F&V Vegetables: 2.7 bill. Fruits: 0.7 bill. 10 cooperatives cover 80% of production Working together in DPA (Dutch Produce Association)

12 Cooperatives Growers working together in marketing Selling together own production Making a package Partnerships with traders and retailers Sharing marketinformation Knowledge and innovation Administration Certification Etc.

13 Fresh Produce Centre DPA is part of Branche Organisation Fresh Produce Centre: Growers and traders working together! Voice of the sector Information Inspiration

14 Fresh Produce Centre Member organisation for F&V Growers / PO s organisations (DPA) Import / export companies Trading companies Active in convenience F&V 350 members, >80% sector NL Members turnover > 10 billion

15 Focus on core themes Food Safety and Quality Market Issues and Statistics Logistics ICT and standardization Social policy / labour European policy (CMO) Sustainability Nutrition and Health

16 Our challenge...

17 Decrease in consumption : 2% increase in household expenses for fresh fruit and vegetables. The purchased volume has fallen by 6%! Omzet Volume Volume vegetables -4% Volume fruit -7%

18 What is happening in consumption? Families with children show the biggest decline -12% -8% 3% -18% -9% -7% -10% -6% 66-6% Total NL Singels (< 40 y) Double-income Family with children, low income Family with children, high income Breadwinner (2p) Single jaar Retired, low income Retired, high income Fresh vegetables per household, 2015 with index tov 2008

19 Biggest decrease in families with children. Singles (young) are very light buyers of fresh fruit. Wealthy pensioners are the biggest buyers. -8% -17% -11% 4% -23% -19% -7% 81-4% % Total NL Singels (< 40 y) Double-income Family with children, low income Family with children, high income Breadwinner (2p) Single jaar Retired, low income Retired, high income Fresh fruit per household, 2015 with index tov 2008

20 Half of the buyers of fresh vegetables buy less than 1x a week. And account for only a quarter of sales. Fresh vegetables Volume buyer (kg) % Light 33.8 Medium % % Heavy % 29.7 Kopersaandeel Volume aandeel Total buyers Heavy Medium Light Fresh fruit Volume buyer (kg) % Light 32.7 Medium % % Heavy % 29.9 Kopers aandeel Volume aandeel Total buyers Heavy Medium Light

21 We know: Fresh fruits and vegetables are good for you! With F&V building natural resistance Most consumers are not getting enough of them Costs of Health Insurance are rising Balance animal and plant protein

22 Daily intake 400 Daily intake the Netherlands 400 Daily intake Argentina Recommended Intake 0 Recommended Intake

23 We know: Advice like eat 7 day is not working, saying eat more isn t enough Don t tell them what to do tell them how to do it Consumers like to follow trends The appearance is important Inspire the use

24 Therefore: National Action Plan F&V: Nationwide programme to increase the consumption of F&V 3 pillars: Young children and their parents Health care Out-of-home

25 Research for more F&V for young children Offer (unfamilair) vegetables

26 Secondary school Offer new products and F&V

27 Workplace Offer different snacking options in meeting rooms, canteen and coffee corners

28 Restaurants Decrease the amount of meat and double the amount of vegetables

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30 Examples Dutch retailer - COOP

31 Examples retailers - Jumbo and Lidl

32 Initiatives

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35 So:.. Working together in the chain Growers and their cooperatives with retail and food service Roll government: facilitating To reach consumers

36 What about Argentina

37 EU export to Argentina F&V from EU to Argentina: 10 mill. Italy 55% and Spain 45% Kiwi 54%, Orange 25%, Lemons/limes 16% Export from NL: only some onions (20 tonnes in 2016)

38 EU imports from ARG in 2016 over 500 million Netherlands main importer! EU import fruit & vegetables from Argentina in million Source Eurostat Others France United Kingdom Italy Spain Netherlands

39 EU top 3 imports in euros: Lemon / Lime, Pear, Blueberry EU import fruit & vegetables from Argentina in 2016 Source Eurostat 3% 2% 5% 9% 7% 14% 60% Lemons/limes Pears Blueberries Oranges Apples Garlic Others

40 NL top 3 imports in euros: Lemon / Lime, Pear, Blueberry NL imports from Argentina in million Source Eurostat Others Oranges Apples Blueberries Pears Lemons/limes

41 EU import from the region (2016) in million Others Asparagus Lemon Melon Mango Apple Grape Avocado 0 Chile Brazil Peru

42 What about Argentina More consumption F&V in Argentina More production F&V in Argentina More export from Argentina More import into Argentina

43 The Netherlands: global player

44 Netherlands the hub to Europe!

45 Argentina & The Netherlands Working Together!

46 Thank you