OUR PROGRAMS FIT YOUR MANAGEMENT PLANS.

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1 OUR PROGRAMS FIT YOUR MANAGEMENT PLANS. Flexible Options Whether you begin your vaccination protocol at branding age, preweaning or weaning, the Market Ready TM Quality Feeder Calf Program can fit the needs of your operation. The Market Ready TM Quality Feeder Calf Program is flexible to allow you to market a high quality product for the cattle industry.

2 Count on Boehringer Ingelheim for products to keep your whole herd healthy. For more information, contact your veterinarian or local Boehringer Ingelheim representative. To enroll your calves in the Market Ready TM Quality Feeder Calf Program, contact your local Boehringer Ingelheim representative. kchmarketready.com *SYNANTHIC Suspension: 7-day slaughter withdrawal. Not for use in breeding-age female dairy cattle. For all products, read and follow all label directions, including booster requirements. Product combinations vary; read label directions to determine antigens included in each vaccine. All products are trademarks or registered trademarks of Boehringer Ingelheim Vetmedica, Inc Boehringer Ingelheim Vetmedica, Inc. BOV-0299-KCH0217

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4 MARKET READY TM IS YOUR QUALITY FEEDER CALF PROGRAM. RELIABLE. CONVENIENT. VERIFIED. SIMPLE. Boehringer Ingelheim makes the program work for you. Buyers know preconditioned calves will gain faster and stay healthier every step of the way. The goal of our Market Ready TM Quality Feeder Calf Program is to help you deliver those healthy, high-performing calves, while giving you the flexibility to manage your herd the way you want. Our user-friendly products and your health management practices are a winning combination. Industry research studies have shown an average net return from preconditioning ranging from $25 $33 per head. 1,2 Economics aside, feedlot operators are seeing the difference. More than 80 percent of feedlot operators believe that pre-arrival processing can reduce sickness and death loss in the feedlot. 3 Preconditioning your calves is just one of the many pieces you need when capturing more value for your calves. With the Market Ready TM Quality Feeder Calf Program, you can vaccinate at branding age, preweaning or weaning. As a perfect example, protection for the following diseases can be covered in two syringes for producer convenience: Infectious Bovine Rhinotracheitis (IBR) Bovine Viral Diarrhea Virus (BVDV) Types 1 and 2, including BVDV Type 1b Bovine Respiratory Syncytial Virus (BRSV) Mannheimia (formally Pasteurella) haemolytica Parainfluenza 3 (PI 3 ) Clostridium chauvoei, Cl. septicum, Cl. novyi, Cl. sordellii, Cl. perfringens Types C and D (7-way blackleg). Pinkeye Incorporate vaccines like Pyramid, Presponse, Alpha and Caliber into your management practices, along with Synanthic for parasite control, and your herd will be healthy on your operation and at the next. This is where Market Ready TM Quality Feeder Calf Program from Boehringer Ingelheim can help. Contact your local representative to get started and introduce you to the three protocol options available from Market Ready ṬM Once all vaccination and animal health information is gathered, your representative will give you a sale card for verification. What products were used when and where will be captured on the sale card. Take the sale card to the auction barn or send it to the buyer. A Market Ready TM sale card offers extra assurance to the buyer that these calves have a quality health program behind them. Industry research studies have shown an average net return from preconditioning ranging from over $25 $33 per head. 1,2 *Synanthic Suspension: 7-day slaughter withdrawal. Not for use in breeding-age female dairy cattle. 1 Donnell J, Ward C, Swigert S. Costs and benefits associated with preconditioning calves. Oklahoma Cooperative Extension Service Bulletin AGEC-247, Stillwater: Oklahoma State University, 2007:4. 2 Seeger JT, Grotelueschen DM. Stokka GL and Sides GE. Comparison of feedlot health, nutritional performance, carcass characteristics and economic value of unweaned beef calves with an unknown health history and weaned beef calves receiving various herd-of-origin health protocols. Bovine Practitioner, 2008:42(1); USDA APHIS, Veterinary Services, National Animal Health Monitoring System. Feedlot 2011 Part 1: Management Practice on U.S. Feedlots with a Capacity of 1,000 or More Head. Available at: Accessed May 21, 2015.

5 KCH 34 PLUS Calves vaccinated at branding age and vaccinated 2 6 weeks prior to shipping. KCH 45 Calves must be vaccinated twice. Choose vaccination at preweaning or weaning AND weaning or postweaning. Calves must be weaned 45 days. KCH 45 PREMIUM Calves must be vaccinated three times: 1) branding age, 2) preweaning or weaning, and 3) weaning or post weaning. Calves must be weaned 45 days. Branding Age Vaccination: Occurs at 1 4 months of age Preweaning Vaccination: Occurs at 3 4 weeks preweaning Post-weaning Vaccination: Occurs at 3 4 weeks post weaning

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