Orange services for agriculture in Africa. external diffusion

Transcription

1 Orange services for agriculture in Africa

2 this brochure aims at highlighting the methods developed by Orange in order to improve productivity in the rural sector for more information, please write to the following address: 2

3 summary ICT input for the agriculture sector in Africa the Orange services for the agriculture stakeholders the Orange «magri» products and services in detail 3

4 Orange has more than 95 million customers in Africa, Middle East and Asia (December 2012) Iraq Morocco Mali Niger Tunisia Lebanon Egypt Senegal Bahrain Jordan Vietnam Guinea Bissao Guinea Conakry Côte d Ivoire Cameroon Kenya CAR Uganda 25 countries and territories Equatorial Guinea Democratic Republic of Congo Botswana 61 enterprises Madagascar Mauritius employees 4

5 3 fields of actions to galvanize socio-economic innovation and the agricultural sector infrastructure and connectivity in order to improve the network coverage and to spread the access for all, especially for rural populations economic and social innovation value-added services in order to answer to the needs of different groups of population in the health, education, agricultural, financial services and administration domains ecosystems and initiatives in order to develop local new technology markets with incubation and start-ups financing projects, with open innovation platforms, and in cooperation with the universities or local technical institutes 5

6 agriculture challenges in Africa Sub-Saharan Africa s population might reach between 1,5 and 2 billion people by 2050 FAO, forum: comment nourrir le monde 2050? Roma 12/13th of October, 2009 a massive rural exodus: 800 million people left the rural areas in order to move into the cities over the 50 last years FAO, June, 2006 a growing food deficit: Sub-Saharan Africa, 63% of its population is rural, still hasn t reached the food security level World Bank, % of farmers lack financing in the developing countries - GSMA, August 2013 a growing urbanization which does not create a lot of jobs: currently, the urbanization rate is 35% and might reach 50% in the middle of the 21st century La documentation Française, La librairie du citoyen, 18 th of July,

7 1 - ICT input for agriculture in Africa 7

8 the key numbers of the agricultural sector in Africa agriculture covers on average: 60% of the jobs, 45% of the areas, and 13% of the GDP (50% in some countries) in Sub-Saharan Africa FAO, World Bank, 2013 agriculture is the main source of revenues for 60% of the agricultural population World Bank 2013 in order to improve agriculture in the developing countries, it is necessary to: increase productivity modernize the value chain promote the local demand FAO, World Bank, 2013 the agricultural market might reach 1000 billion dollars by 2030 whereas it currently represents 313 billion dollars World Bank million people suffer from hunger in Africa 86% of arable lands in Sub-Saharan Africa are not exploited World Bank

9 mobile agriculture is an opportunity in Africa to improve the value chain s productivity the connected agriculture represents : the ICT development in Africa is twice as fast as any other place in the world, especially for the mobile technologies: 60% of the African villages have been covered. Bearing Point TIC and health system in Africa, Note Ifri, 2010 a potential of 48 billion$ in terms of additional revenues for the farmers a growth of 237 million mobile connections by 2020 access to the financial services and access to the agricultural information represent 75% of this potential Report connected agriculture, Vodafone, Accenture, Oxfam, 2011 the GSMA (Agricultural Valued Added services : market entry toolbox) has recognized the usefulness of the agricultural mobile services to improve the production in a sustainable and fair manner; that s why they support the m-agriculture projects. obilefordevelopment/pro grammes/magri) 9

10 2 the Orange services for the agriculture stakeholders 10 interne Orange

11 the 3 development axes of Orange m-agri services to improve farmers revenues to increase agricultural productivity to broadly strengthen the value chain to have access to updated market prices for crops and cattle through a mobile phone through SMS or vocally in order to better negotiate and optimize one s travel to save money and safely pay and to have access to financial services / microcredit through Orange Money to find buyers thanks to the mobile service that virtually connects the supply and demand to allow the massive sending of advice / information through a SMS or voice messages to send environmental, meteorological warnings to create professionals / buyers / sellers directory and their geo-localization to collect and process the field data in real time through a mobile/tablet in order to improve the statistics and to anticipate the needs to enable vehicle and goods logistical follow-up through «machine to machine» solutions 11

12 the Orange m-agri services in Africa to improve farmers revenues to increase agricultural productivity to broadly strengthen the value chain information service on market prices through a mobile phone (SMS &/or voice) electronic wallet and safe payment through a mobile phone sellers and buyers linkage through a mobile phone & the Internet to give advice, agricultural information through a mobile phone (SMS &/or voice) to share information with my community through a mobile phone (vocally or through the Internet) to collect information/ statistics, to lead studies in the field through a mobile phone 12

13 3 the Orange «magri» products and services in details 13 interne Orange

14 market prices information service «I save at least 3 trips a month thanks to the information on the market price» Orange Niger gives the agricultural commodities and cattle prices on 57 markets thanks to the Labaroun Kassoua mobile service 14

15 market prices information service did you know that? «Labaroun Kassoua» is a service that gives to the rural world stakeholders the access to the information on the agricultural commodities prices and on the cattle prices on all the main markets in Niger by sending a SMS with the word «market» or «cattle» to the 139 phone number in French and in Haoussa - through USSD by dialing the #139# or through a voice call to 139 with an Orange mobile phone why use this service? to make the best choice of market for the products sale/purchase to optimize one s travels to the markets; one can decide to not use the transportation when the resale prices are low cost: 50 FCFA/ request: 20 FCFA/minute how does it work? SMS, interactive voice server, USSD, web back-office management tell me more commercial launch in Niger since 2011 with the RECA and the SIM B 15

16 financial service «villager granary: I m learning how to save money in order to anticipate my hunger gaps and I use my mobile phone to gradually repay my agricultural microcredit» MicroCred has in total around customers for a credit of more than 83 million euros in its African affiliates (Madagascar, Senegal, Mali, Côte d Ivoire, Niger) 16

17 financial service did you know that? Orange Money is an innovative means of payment through a mobile phone enabling the Orange customers, who subscribe to the service, to do the following financial operations: the deposit and the withdrawal of money on one s Orange Money account, the transfer of money from one private individual to another private individual, the purchase of phone credit, the consultation of the credit of one s Orange Money account and of one s last financial transactions why use this service? to do financial transactions to have the same possibilities as those with a bank account: to deposit, to save and to withdraw money to have access to microcredit services how does it work? through your mobile phone with an Orange SIM card tell me more Orange Money has been launched in 13 countries with 5,9 million users; every Orange country has developed other services thanks to Orange Money (micro insurance, bills payment ) we are working on agricultural microcredit services with local partners 17

18 agricultural advice call-center «I dial and without moving, I ve got answers in Bambara on how to plant my hectare of millet» Orange Mali has launched an agricultural call-center which is accessible to the from 8.30 am to 7 pm 18

19 agricultural advice call-center did you know that? "Senekela" has been launched in Mali and relies on a call-center with agronomists who inform, give advice to the farmers in French and in Bambara on all their daily questions regarding the agricultural domain: the planting methods, the seeds, the sowing time, the fertilizers why use this service? a real technological innovation which enables the farmers : to save time to save money to increase productivity how does it work? call-center which is accessible through the from an Orange SIM card in Mali, cost : 50 FCFA/minute tell me more the pilot has been launched in Mali in July, 2013, in partnership with the GSMA, the IER, IICD and RONGEAD 19

20 virtual market place service «this year, with our cooperative, we produced one ton of plantains and we are looking for outlets in the neighbouring countries» in Cameroon, a lot of Community Interest Groups would like to save time by finding directly the buyers for their crops through a mobile service, without moving. Orange agricultural stakeholders dialogue September

21 virtual market place service did you know that? in a very powerful informal market, Market Place offers an interesting showcase to the sellers every time, throughout the year, and the possibility to do better business with the buyers. The service is available from every mobile device with or without Internet connection why use this service? a better commercialization of one s products closer ties between supply and demand how does it work? not contractual image through USSD - multichannel service which connects sellers and buyers of products and services through a web platform & web mobile tell me more pilot ongoing 21

22 my vocal community service «I would like to gather all the field extension agents from the Bafousam region for a training on the new agricultural techniques» in Cameroon, the agents do not always get sufficient training supports; consequently, the small farmers get very little information Prohap Gropoful, Sept

23 my vocal community service did you know that? in a society with still a high illiteracy rate, voice message distribution enables all the farmers to take part in discussions, in debates on subjects they are interested in, and farmers groups, cooperatives and local radios to broadcast their information why use this service? to have access to voice information messages broadcast by cooperatives, NGOs, local radios to manage different subjects or topics by oneself to mediate or follow one s own community thanks to voice blogs how does it work? web interface voice SMS push vocally through a mobile tell me more pilot ongoing 23

24 massive SMS service «thanks to the advice SMS, I was able to negotiate my 200 kg of cashew nuts» the cashew nuts production represents on average 2,2 million tonnes a year all over the world and the African countries production represents 36% of the global production (Planetoscope) 24

25 massive SMS service did you know that? the massive SMS sending service allows to send information to many receivers through SMS it also enables NGOs, agricultural communities to keep in touch with their members by sending them information at regular intervals why use this service? to receive the information which is broadcast by local associations, NGOs, agricultural communities, a specific community to have access to agricultural information and advice how does it work? SMS sent through a web interface tell me more solution s technical development ongoing 25

26 data collection service «I optimize the collection of my truck from the small producers thanks to the information the farmers communicate» in Madagascar, LECOFRUIT has a fleet of 40 trucks, a network of hundreds of producers, in 1 country with 6 regions and 58 production areas 26

27 data collection service did you know that? the data collect service permits to provide field studies (survey, census), warning systems (epidemic, commodity prices) or any other types of information through mobile devices in real time and remote data monitoring, storage, processing and distribution services why use this service? to count the rural population and productioninordertoimprovethe governmental statistics / the field agents efficiency to collect prices and quantities on the markets in order to anticipate shortages and the important price variations can integrate: pictures, GPS coordinates; it enables to receipt of reliable information in real time how does it work? questionnaire configuration, storage, data processing and analysis through a web interface data collection and distribution through a smartphone or a tablet (3G or GPRS network) tell me more service already tested in Cameroon 27

28 thank you