CURRICULUM VITAE. Economics / International Economic Relations; Development Studies.

Transcription

1 CURRICULUM VITAE 1. Family name: Rikken 2. First name(s): Milco 3. Year of birth: Nationality: Dutch 5. Civil status: Married, two children 6. Education: Institution Erasmus University of Rotterdam From / To Degree(s) MSc Economics / International Economic Relations; Development Studies. Institution University of Utrecht From / To Degree(s) BA Spanish Language and Literature 7. Language skills: Indicate competence on a scale of 1 to 5 (1-excellent; 5- basic) Language Reading Speaking Writing Dutch English German Spanish Membership of professional bodies: Next Gen Market Research (NGMR) 9. Other skills & courses: Business Objects, business intelligence software (2002) Advanced courses Excel, Word, PowerPoint, Access ( ) SPSS, software for comprehensive statistical analysis (1994) 10. Present positions: 1. Owner/Consultant at ProVerde 2. Managing Director at Hortiwise 11. Years within the firm: Key qualifications: Trade promotion programmes (feasibility studies, evaluations, training); market research & analysis; strategic marketing & planning advice; sector analysis; business planning; trade facilitation; Corporate Social Responsibility. Sector specialism: floriculture, fruit & vegetables, biodiversity products. 13. International experience (selection): Country / date 2013 n-dutch Sea Freight Project for Dutch Association of Wholesalers in Floricultural Products (VGB) Curriculum Vitae Milco Rikken (September 2013) Page 1 of 5

2 Palestine Switzerland, Norway 2012, Palestine ongoing Guatemala & Costa Rica 2010 Surinam 2009 Various Uganda Egypt Rwanda 2006 Colombia South Africa 2004 Evaluation of Export-Oriented Marketing Project for High-Value Crops for Netherlands Representative Office to the Palestinian Authority (NRO) Flower Industry Global Competitiveness Report for Centre for the Development of Enterprises (CDE) & Flower Council (KFC) Supply chain specifications and product specifications for roses, tulips and orchids. for Migros, and other supermarkets Study on the n-dutch Horticultural Supply Chain for the Dutch Ministry of Economic Affairs, Agriculture and Innovation (EL&I) Marketing consultancy for Cash Crops Project / Marketing plans for strawberries, carnations, sweet peppers, and cherry tomatoes. for PARC Technical Paper on the Competitiveness of the n Flower Industry for World Bank & Flower Council Master Class Flower Export 2009 curriculum development, coordination and training. CBI Flower Training Programme - Workshops and on-farm training on market requirements and customer orientation. Series of workshops on market insight and customer orientation for flower exporters in Guatemala and Costa Rica., Agexport and Cadexco. Market Study Export Opportunities for the Surinam Flower Sector. for Ministry of Agriculture, Animal Husbandry and Fishery of Surinam Market research training programmes in Albania (2008), Vietnam (2009, 2011). Training programme cut flower exporters in Uganda. Development of a sector-wide and export-oriented development strategy for the n horticulture sector. for IAC, Netherlands Embassy, EHPEA Export development programme for cut flowers in - Training missions on export marketing, CSR, market requirements, study groups, EMP, market tour, market scan. Export development programme for cut flowers in Egypt - Training missions (strategic marketing, strategic plan for export cluster, CSR), market tour. Feasibility study into the horticultural sector to formulate strategies for increased production and promotion of products with export potential. for Rwandan Ministry of Agriculture Export Promotion Programme for Tropical Flowers and Foliage - Identification missions, seminars, writing of export marketing plan. for UNCTAD, part of Biotrade Facilitation Programme, BTFP Export development programme for cut flowers in South Africa - Identification and technical assistance missions. Curriculum Vitae Milco Rikken (September 2013) Page 2 of 5

3 Palestine 2003 China 2003 UK 2000 Switzerland 1999 Costa Rica 1994 Review of the financial management systems of five Palestinian NGOs for ICCO, Christian Aid, DanChurchAid, EED and Oxfam Novib Assessment of a Chinese flower company that applied for listing of its shares on the Hong Kong Stock Exchange for Hong Kong investment bank Marketing research project into the possibilities or improving the role of the Aalsmeer Flower Auction in the UK market. Research project Marketing high quality roses for the Swiss floricultural wholesale markets Research project "Promotion of Non-Traditional Export Products: the Case of Floricultural Products in Costa Rica". 14. Professional experience record: Date Company Position Website Date Company Position Website 2002-to date ProVerde Owner, Consultant ProVerde provides market research and trade development services to companies, organisations and Government institutes. ProVerde is specialised in cut flowers & plants, fruits & vegetables, and other agricultural products. Activities: Trade development programmes; market research; training, strategic marketing & planning; sector analysis; business planning; trade facilitation. Horticultural sector development studies for Ministries of Agriculture in, Rwanda,, Colombia, and Surinam. Export development programmes for cut flowers in,, Uganda, Egypt, South Africa and Guatemala. Evaluations and feasibility studies of export development programmes. Business plan for a Horticultural Research and Development Fund in. Review of financial management systems of five Palestinian NGOs. Market surveys and marketing guidelines (see list of publications). Individual company assistance and trade facilitation services to date Hortiwise Managing Director, Expert Market Analysis & Trade Development Hortiwise is a team of professionals with broad expertise covering all aspects related to international trade in horticultural products. With practical and relevant training courses, Hortiwise aims to enhance export performance and compliance levels of companies in the horticultural industry. Activities: Consultancy, training and market tour services n-dutch Horticultural Supply Chain Project Supply Chain Criteria and Product Specifications for various European supermarkets n-dutch Sea Freight Project Export project for Ugandan flower growers. Date Company International Flower Auction Aalsmeer (now FloraHolland) Curriculum Vitae Milco Rikken (September 2013) Page 3 of 5

4 Position Marketing analyst Central market place for international production and trade in floricultural products, fulfilling the role of matchmaker, intermediary and knowledge centre. Department: Strategic Market Analysis (key staff) Activities: Market analysis, marketing plan, market intelligence, competitive analysis, feasibility studies, company assessments. Strategic business planning processes (marketing and strategic plans). Competitive analysis of the European floricultural sector. Studies on the EU floricultural markets. Date Company ProFound - Advisers In Development Position Consultant Trade Promotion Consultancy bureau providing support to organisations and companies dealing with sustainable development and trade promotion, mainly in natural products. Specialisation: Trade promotion, agricultural products. Activities: Market research, feasibility studies, trade promotion, project evaluation, analysis of trade regulations and standards. Studies on the EU agricultural markets. Marketing guide for fruit & vegetable exporters. Project evaluations (incl. financial evaluations). Competitive analysis of the European floricultural sector. 15. Publications (selection): Sector studies Flower Industry Global Competiveness Report (CDE, 2012) Technical Paper on the Competitiveness of the n Flower Industry (World Bank, 2011) Export Opportunities for Tropical Flowers, Foliage, Plants and Young Plant Material (Ministry of LVV of Surinam, 2009) Feasibility Study of the Floriculture Sector in Rwanda (Min. of Agriculture of Rwanda, 2006) n Horticulture Development Strategy Paper (IAC, 2006) Market studies Cut Flowers and Foliage (CBI, 2002-ongoing) The European Market for Fair and Sustainable Flowers and Plants (BTC, 2010) Plants and Young Plant Material (CBI, ) The Netherlands Market for Indonesian floricultural products (NAFED, 2005) How To Export to The Netherlands (Brazilian Embassy in The Netherlands, 2002) Product Survey Tropical Flowers (CBI, ) Product Survey Summer Flowers (CBI, ) Product Survey Foliage (CBI, 2009) Market Study Waxflowers (Chamelaucium) (Wafex, 2010) Product Survey Cactus (Fundación Bolivia Exporta, 2005) Product survey Bromeliads (in vitro) (Fundación Bolivia Exporta, 2005) Market Brief Bertholletia excelsa (UNCTAD, 2004) Market Brief Oenocarpus bataua (UNCTAD, 2004) Curriculum Vitae Milco Rikken (September 2013) Page 4 of 5

5 Market scans Flowers from (CBI, 2008) Waxflowers from Australia (Austem, 2008) Ugandan Roses in the EU Market (CBI, 2007) Tropical Flowers and Foliage - Market Scan in the European Union (UNCTAD, 2006) Flower Industry in the EU (CBI, 2005) Other publications Handbook Cut Flowers (CBI, 2008) Marketing Guide Cut Flowers and Foliage (CBI, 2003) Marketing Guide Fresh Fruit and Vegetables (CBI, 2003) Marketing Guide Pot Plants and Young Plant Material (CBI, 2003) Co-Productions The n-dutch Sea Freight Supply Chain for Roses (Hortiwise, 2013) Handbook for Greenhouse Rose Production in (DLV, 2012) n-dutch Horticultural Supply Chain (Hortiwise, 2012) Curriculum Vitae Milco Rikken (September 2013) Page 5 of 5