Sustainable Agriculture 101: Lake County Local Food System Primer. May 17, 2012 Jason Navota, CMAP

Size: px
Start display at page:

Download "Sustainable Agriculture 101: Lake County Local Food System Primer. May 17, 2012 Jason Navota, CMAP"

Transcription

1 Sustainable Agriculture 101: Lake County Local Food System Primer Property of Presenter May 17, 2012 Jason Navota, CMAP

2 Local Food System / Food Forum Track 11:00 a.m. 12:00 p.m. Sustainable Agriculture 101: Lake County Local Food System Primer 1:30 p.m. 2:45 p.m. Sustainable Local Food: An Alternative Agricultural Model 3:00 p.m. 4:15 p.m. Local Responses to Barriers

3 Sustainable Agriculture 101: Lake County Local Food System Primer Jason Navota, Senior Planner Chicago Metropolitan Agency for Planning Steve Barg, Executive Director Conserve Lake County Bradley Leibov, Executive Director Liberty Prairie Foundation

4 Local Food System What it is National and regional trends Economic potential

5

6

7

8

9

10

11

12

13

14

15

16

17

18 Definitions for Local food varies, but within 100 miles is common

19 Local Food System Benefits supporting farmers and the local economy local jobs and workforce training market differentiation / specialization (for restaurants and markets) environmental quality health and nutrition perceived taste, quality and freshness open space and rural character preservation

20 Trends Property of Presenter Local and sustainably produced food is a growing market and economic sector. Local food is becoming priority issue at federal, state, region, county, and local level. Policies, plans, and economic development programs include local food strategies.

21 Restaurant Surveys and Market Research Locally grown produce was top menu trend of % of fine-dining, 63% of casual dining, 56% of family restaurants, 45% of fast-casual chains, and 28% of quick-service restaurants serve locally sourced items 90% believe demand for locally sourced items will grow 70% of adults more likely to visit restaurants with locally produced food 90% promoted locally grown food on their menus or advertising 73% of Americans want to know if food is produced locally or regionally. One out of six Americans will go out of their way to buy local products. 31% consumers purchase local fruits, vegetables once per week or more. Survey of 14 potential Illinois buyers (institutional, grocery stores, and wholesale) would spend over $23 million on local food if available. Rick Bayless sources 90% local ingredients in summer, 45% in winter

22

23 Direct-to-Consumer Sales

24 Direct-to-Consumer (DC) Sales

25 Access to Urban Markets Fuel Direct Sales

26 Access to Urban Markets Fuel Direct Sales

27

28

29 Illinois Local Food, Farms, and Jobs Act HB 3990, passed 2009 Property of Presenter Established IL Local & Organic Food & Farm Task Force / Council with three goals for 2020 Coordinate state institution and procurement policies to increase the purchase of Illinois local farm and food products to 20% of local purchases. Recruit, train, and assist 20,000 Illinois residents (5,000 farmers, 12,500 farm laborers, and 2,500 infrastructure entrepreneurs) to produce, process, and distribute local farm and food products. Increase the purchase of Illinois local food products by Illinois consumers to 10% of total food dollar expenditures. Improve access to healthy food and direct and retail markets Provide more secure funding to support family farms, expand new farming opportunities, and invest in the local ag economy.

30 Other Local Food Legislation Composting legislation (SB 99, 2009) redefines compost, excepts food scraps from definition of garbage, allows landscape composting operations to compost food scraps Health Departments & Local Foods (SB 574, 2009) Prevents health departments from discouraging the purchase of locally grown foods, except in emergency situations Farm Fresh Schools Program Act (HB 78, 2009) Creates competitive grant program for farm-to school programs Cottage Food Law (SB 840, 2010) Creates new value-added processing and local food business opportunities for safe foods (no meat or dairy) Farmers Market Task Force (SB 1852, 2011) Provides structure for statewide administrative regulations for farmers' markets and food safety guidelines

31

32

33

34

35

36

37 Source: Michael Sands, Ph.D., Senior Associate Liberty Prairie Foundation

38

39 Market Value of Direct Sales $7,000,000 $6,000,000 Property of Presenter Value of Regional Ag Products Sold for Human Consumption ( ) $6,484,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 $

40 Economic Potential

41 Economic Potential DCEO Study Illinois consumers spend $14 billion/yr on fruits and vegetables. IL region capable of producing 85% of this volume (6% currently). 90% of consumers would buy local produce if conveniently available. Potential unmet demand is approximately $10 billion. Money spent on locally-grown food creates a multiplier effect, internally circulating dollars times within the local economy. With $10 billion in unmet local demand, this could accrue to $14-29 billion in increased economic activity within Illinois. Figure is consistent with Local Food, Farms & Jobs: Growing the Illinois Economy report of $20-30 billion in potential economic output Dept of Commerce and Economic Opportunity, Building Successful Food Hubs

42 Economic Opportunity Property of Presenter Our small, non-scientific survey found that: Farmers have adequate outlets in which to sell their produce, there is no lack of demand. 80% of consumer respondents identify lack of adequate and consistent supply of sustainable products to meet consumer demand as a moderate to severe barrier related to market forces Owner of Goodness Greenness states that the market potential for local, organic produce is growing, they see huge market potential, especially in the institutional sector.

43 Eating is an Agricultural Act