The Forum on Canada s Agri-Food Future: Achieving What s Possible for Canada s Agri-Food Sector

Transcription

1 The Forum on Canada s Agri-Food Future: Canadian Horticultural Council March 9, 2016

2 We asked What is possible for the Canadian agri-food sector? Should Canada aim to become the most trusted food system in the world? 2

3 The Forum on Canada s Agri-Food Future November 3-4,

4 Some Forum speakers Others include food entrepreneurs (producers, processors, retailers), business analysts, academics, researchers Complete program: 4

5 Cultivating trust may very well be the key to our future competitiveness 5

6 Trust is the issue Trust challenges everyone in the food system 6

7 A deeper concern is being signalled The abundance of safe foods we enjoy have come at a cost Confidence in the global food production system is being tested Responding to climate change challenges Producing more without depleting natural capital Meeting consumer & societal expectations 7

8 A deeper concern is being signalled The abundance of safe foods we enjoy have come at a cost Confidence in the global food production system is being tested Responding to climate change challenges Producing more without depleting natural capital Meeting consumer & societal expectations How can Canada ensure economic growth while coping with change & rising expectations? 8

9 We can transform big challenges into possibilities (and remain competitive and achieve prosperity) 9

10 Four challenges 1. Securing social licence A new era of transparency and governance is upon us 2. Leveraging our natural advantages within the global food system Unable to use our natural capital advantages as a point of competitive advantage 3. Complacency about adding value Not preparing enough for a world that is competing to add value 4. Influencing rules & outcomes Not raising the bar on competitors abroad Few know about this economic engine at home 10

11 Repositioning Canada: an inter-connected five-point plan a. Securing social licence Credible national metrics and benchmarks on key trust indicators b. Aspiring to be the supplier of choice Metrics also used to demonstrate authenticity our brand advantage c. Valuing natural capital drives productivity Sustainability drives all business & government strategies and helps the brand/win support d. Designing a new innovation model An intensively networked innovation system to respond to cross-cutting challenges e. Wield greater influence Influence linked to its dual value : economic engine + contributes to societal well-being 11

12 Which side will prevail? 12

13 Canada can lead the world in redefining trust Enhancing & retaining trust is the cornerstone of a new strategy: Produces safe food that enhances eco-systems & improves nutrient quality Canada Brand logo: AAFC 13

14 Next? Reach out to the sector: create the dialogue Delve deeper into some key ideas (eg, innovation models) Link to other initiative underway Is a coalition of the willing possible? 14

15 Thanks to our sponsors & partners Presenting Sponsors: Gay Lea Foods Co-operative Ltd. Genome Canada Manitoba Agriculture, Food & Rural Development MNP LLP Ontario Ministry of Agriculture, Food & Rural Affairs Premium Sponsor: Mouvement Desjardins Conference Sponsors: Alberta Livestock & Meat Agency Cargill CN Rail Sponsors: Bonduelle Bonnefield Financial CropLife Canada Farm Credit Canada GO5 GS1 Canada La Coop fédérée Safe Food Canada The Learning Partnership The J.W. McConnell Family Foundation Co-Host: Canada 2020 Partners: Canadian Federation of Agriculture Canadian International Grains Institute Canadian Pork Council Canadian Roundtable for Sustainable Crops Canadian Water Network Conseil de la transformation alimentaire du Québec Faculté des sciences de l agriculture et de l alimentation, Université Laval Farm & Food Care Saskatchewan Food and Beverage Ontario Food in Canada Food Processors of Canada Glacier Farm Media Grocery Business McGill Centre for the Convergence of Health & Economics National Research Council Canada Perry Caicco, Managing Director, CIBC World Markets Provision Coalition Pulse Canada The Food Institute of the University of Guelph 15