Water. You can t grow without it. V

Transcription

1 Water. You can t grow without it. V

2 Agenda Importance of water Soil Moisture Monitoring Mechanized and Drip Irrigation Trends Questions V

3 John Deere Water Importance of Water

4 Global Population Growth More Developed Regions 8.0 B Less Developed Regions 9.3 B Billions B Source: United Nations, World Population Prospects 2010 Revision V

5 Worldwide Population Growth Requires More Food, Feed and Fuel Source: Simmons (2009)

6 Dynamics of Food Demand Fast food packaged food Per Capita Income Services >$10 per day Processed Products $ per day Livestock Products 27% of world s population (Most hunger problems solved at $2.50 threshold) $ per day Commodities 20% of world s population (2/3rds experience hunger & malnutrition) <$1.25 per day Source: World Bank, 2008 V

7 The Challenge is to Close the Productivity Gap Global Harvest Initiative Productivity Index Satisfying the expected food and feed demand will require a substantial increase of global food production of 70 percent by 2050 Investment in agriculture must increase 50 percent by 2050 Experts agree that the biggest productivity levers are: Mechanization Irrigation Genetics Source: Global Harvest Initiative, UN FAO, How To Feed the World In 2050 V

8 The Water Opportunity Macro-economic trends: Population Growth Changing Diets Supply/Demand Imbalance Climate Variability/Change Irrigation & Drainage Biofuels Subsidies Water Debate: Competing uses of water Water rights and policy Opportunity Soil Moisture Improving output per unit of input Pricing issues Conservation vs. increased supply Yield Environmental Control of resource V

9 Water is Scarce in Key Markets Water scarcity constrains agricultural growth Water management enables agricultural productivity Areas of physical and economic water scarcity Source: International Water Management Institute V

10 Agricultural Irrigation Global Freshwater Withdrawals Gravity >50% 40%-60% IE Industrial 9% Drip/Micro <10% 85%-95% IE Ag-Irrigation 71% Domestic 20% Sprinkler ~30% 70%-80% IE Irrigated agriculture accounts for 18% of all agricultural land and 40% of all food production 10

11 Water Management Headlines Drought Genetic Traits Environmental Impact V. 7.11

12 Impact of Water on Field Variability Key factors of field variability Water too little or too much Nitrogen Crop establishment Hybrid or variety Seed rate Soil fertility Corn Yield V

13 John Deere Water Soil Moisture Monitoring

14 John Deere Field Connect Making Sense out of Soil Moisture Monitoring

15 Field Connect Product Line and Technology Field Components Cellular Antenna Satellite Antenna Solar panel Main filter flow meter Probe Gateway

16 Web Application Data Collection - Graph Types Field Connect graphs soil moisture readings both at individual sensor levels and over the monitored profile. Sum Graph Stacked Graph Line Graph

17 Benefits of Sum Graph Shows total soil moisture for all sensors on a single line. Budget lines available: Full Point Full Point Warning Refill Point Warning Refill Point

18 Benefits of a Stacked Graph Shows relative soil moisture and water movement of each sensor from top to bottom.

19 Benefits of a Line Graph Shows the soil saturation level at each sensor level

20 Field Connect Why Customers Care Improve Plant Health Manage Induced Crop Stress Better Quality and Yield Reduce Fuel Optimize Inputs Improve Water Management

21 Quantify the Customer Value 2010 QTV Results* Avg. Energy Cost Savings Avg. Increase in Yield Avg. Additional Yield Income Avg. Net Profit Increase $11.35 per Acre 5.5 Bushels per Acre $25.00 per Acre $36.35 per Acre Additional Savings Avg. Amount of Pumped Water Saved 2 acre inches per Pivot *Fontanelle Hybrids 2010 Aqua View SM

22 John Deere Water Irrigation Trends

23 Growth of Mechanized Irrigation and VRI Technology Depression Sideslope Summit 23 Field Connect 16 October 2012

24 Expansion of Drip Micro Technology GPS Installation and Management Expansion in broad acre crops Difficult fields Fertigation/chemigation V

25 Questions