2012 Classified Media Kit

Transcription

1 Genetic Engineering &Biotechnology News Tools Technologies Trends 2012 Classified Media Kit Delivering the Best in Biotech... From Bench to Business Magazine Website e-newsletters List Rental

2 Magazine The Magazine The Genetic Engineering & Biotechnology News (GEN) Classified section puts your advertisement in front of the largest audience of biotech professionals in the world. Whether you are recruiting, promoting an industry conference/seminar or career fair, offering continuing education courses, buying/selling equipment, or looking for potential real estate tenants, you can be sure that the best candidates and most likely prospects will see your ad. Frequency: 21x/year Circulation: 65,142 BPA-qualified life science professionals Geographies Covered: 72% N. America, 23% Europe, 4% Asia, 1% ROW Bonus Distribution: More than 95 conferences per year Subscriber Place of Employment 56% Industry, 36% Academic, 6% Hospital, 2% Financial/Law GEN S WORLDWIDE REACH Qualified Subscribers: 65,142 Pass-Along Readers/Copy: 2.5*/162,885 Other Distribution: 8,654 Print Reach: 236,681 Data source: GEN June 2011 BPA Statement; *A Purchasing Intention Audit of the GEN Audience, Martin Akel & Associates, April Genetic Engineering & Biotechnology News

3 Print Rates RATES: FOUR-COLOR Size 1x-3x 4x-6x 7x-9x 10x-12x 13x-15x 16x-18x 19x-21x Tabloid $5,510 $5,295 $5,115 $4,875 $4,755 $4,585 $4,405 Standard $4,495 $4,260 $4,120 $3,950 $3,775 $3,510 $3,300 1 /2 Tabloid $4,495 $4,260 $4,120 $3,950 $3,775 $3,510 $3,300 2 /3 Page Standard $3,160 $3,020 $2,875 $2,730 $2,580 $2,420 $2,215 1 /2 Page Standard $2,635 $2,535 $2,465 $2,325 $2,210 $2,080 $1,935 1 /4 Page Tabloid $2,355 $2,135 $2,060 $1,985 $1,895 $1,815 $1,690 1 /3 Page Standard $2,245 $2,030 $1,955 $1,875 $1,790 $1,700 $1,585 1 /4 Page Standard $2,150 $2,100 $2,040 $1,910 $1,815 $1,685 $1,525 1 /6 Page Standard $1,860 $1,790 $1,715 $1,640 $1,600 $1,465 $1, inch $1,595 $1,575 $1,555 $1,545 $1,525 $1,505 $1, inch $1,125 $1,120 $1,105 $1,095 $1,085 $1,070 $1, inch $660 $655 $650 $645 $640 $635 $625 Electronic Files GEN works on a Macintosh platform and can accept many different file types (see below). Additional charges may be incurred if ads are supplied in other formats. File Types Accepted: QuarkXPress , Adobe Photoshop 5.0 or greater (TIFF preferred), Adobe Illustrator 8.0 or greater (EPS preferred), Adobe InDesign CS or greater, or Adobe Acrobat PDF 4.0 or greater (press quality). PDF files cannot be altered by our office and must be supplied with fonts embedded. Graphic Files: All color graphic files must be supplied in CMYK (not RGB), as close to final size as possible, with a resolution of 300 dpi or higher. If Illustrator or EPS files are supplied that include type, make sure type is converted to outlines. Include all fonts for text and graphic files used in ad. You must include both screen and printer fonts. We support Adobe Type 1 and Open Face fonts. If an ad is received with True Type fonts, we will match the fonts as closely as possible. Media: We accept the following forms of media for file submission: CD-ROM or DVD-ROM disks. Submitting Ads by or FTP: All ads that are ed cannot exceed 3 MB in size and should be stuffed or zipped. Please specify publication month and date in your subject line. If you wish to upload an ad to our FTP site, please to request instructions. Mail or fax a proof that represents the ad as it should print. The Publisher will not be responsible for quality of reproduction if materials provided do not meet the listed specifications. Ads to: e-file@genengnews.com Mail All Materials to: Genetic Engineering & Biotechnology News Director of Advertising Production 140 Huguenot Street, Third Floor New Rochelle, NY AD MEASUREMENTS INCHES MILLIMETERS Width Height Width Height Tabloid, no bleed / Tabloid, bleed 11 1 / / Live Area Tabloid, bleed / Standard, no bleed 7 1 / / /3 Standard 7 1 /2 8 1 / /2 Tabloid Horizontal, no bleed / /2 Tabloid Vertical, no bleed / /2 Standard Vertical / /2 Standard Horizontal 7 1 /2 5 1 / /3 Standard Vertical 2 3 /8 9 5 / /3 Standard Horizontal / /4 Tabloid Horizontal / /4 Standard Horizontal / /6 Standard Vertical 2 3 / /6 Standard Horizontal inch 2 3 / inch 2 3 / inch 2 3 / Standard Spread, no bleed / Tabloid Spread, no bleed / Tabloid Spread, bleed 22 1 / / Trim size of publication Genetic Engineering & Biotechnology News

4 Website Leaderboard 728 X 90 Pushdown 970 X 90 Rectangle 300 X 250 GEN s website allows professionals to stay up to date on everything biotech from real-time industry developments to news stories, product information, webinars, and blogs. With an array of advertising opportunities in this dynamic environment, we guarantee you ll engage an active audience. Visitor Sessions Per Month: 131,613 * Number of Countries Represented: 159 Rectangle 300 X 250 Rectangle 300 X 250 Visitor Demographics** 36% Academic, Government 41% Industry 5% Clinical Research, Hospital/Medical School, Private Practice Private Research Institutions Financial, Venture Capital, Law 3% 2% 13% Other *Statistics from Google Analytics; **Publishers Data NEW! Roadblock Option A Roadblock is an opportunity for an advertiser to have 100% share of voice (SOV) on the entire GEN site (except on sold keyword pages) for a 24-hour period. The sponsor would provide five creatives, one for each ad position. The Roadblock is offered every Wednesday. Net Rate: $3,700 RATES AND INFORMATION Banner Size Net CPM Rate Leaderboard (728 x 90) $50 Pushdown (970 x 90*) $55 Rectangle (300 x 250) $45 Rich-Media +$15 to base rate *if expandable, add $20 CPM rates are based on 25,000 minimum impressions. Advertising Specifications File formats accepted: JPG, GIF (static or animated), SWF (Flash); Maximum file size is 40 KB. 4 Genetic Engineering & Biotechnology News

5 Calendar of Events Calendar of Events GEN provides a variety of options to promote your upcoming meetings, conferences, webinars, events, or seminars. Select an option to suit your needs, time frame, and budget. Leaderboard 728 x x 90 Online Listing only: $495 Includes: Listing on GEN Calendar of Events webpage for 2 months Listing in GEN Biotech Events e-newsletter for 1 month 300 x 250 Position x 250 Position 2 Gold Package $1995 Includes: 728 x 90 or 300 x 250 banner on for 1 month 1x text banner (3 lines or 45 words) with URL and logo on GEN Biotech Events enewsletter Listing on GEN Calendar of Events web page for 2 months For more print and online advertising opportunities contact your GEN sales manager. NET RATES (per insertion) 300 x 250 Position 3 Banner Advertising Banner on GEN Calendar of Events section of for 1 month Size Net Rate 728 x 90 $ x 90 $ x 250, Position 1 $ x 250, Position 2 $ x 250, Position 3 $500 Genetic Engineering & Biotechnology News

6 e-newsletters Biotech Events This e-newsletter notifies subscribers of upcoming biotech-related meetings and conferences, as well as GEN and tool/service provider webinars. Distribution: 24,000 Frequency: Weekly News Highlights GEN s electronic News Highlights provide opt-in subscribers with current news headlines and access to full stories hosted on Distribution: 122,500 opt-in sends per week (18,500 daily, 30,000 weekly) Frequency: Daily, weekly (distributed Fridays) Leaderboard Leaderboard Primary Text Ad Primary Text Ad Secondary Text Ad Secondary Text Ad Tertiary Text Ad Tertiary Text Ad NET RATES (per insertion) Frequency Leaderboard Primary Secondary Tertiary 1x-12x $1,295 $1,295 $1,195 $1,025 13x-24x $1,225 $1,225 $1,125 $925 25x-36x $1,150 $1,150 $1,050 $825 NET RATES (per insertion) Frequency Leaderboard Primary Secondary Tertiary 1x-12x $1,595 $1,595 $1,495 $1,395 13x-24x $1,525 $1,525 $1,425 $1,325 25x-36x $1,325 $1,325 $1,295 $1,195 Advertising Specifications Leaderboard Size: 728 X 90 pixels Text Ads: up to three lines of text or 45 words (maximum) and 90 x 40 pixel logo Advertising Specifications Leaderboard Size: 728 X 90 pixels Text Ads: up to three lines of text or 45 words (maximum) and 90 x 40 pixel logo 6 Genetic Engineering & Biotechnology News

7 List Rental 2012 GEN Mailing Lists Genetic Engineering & Biotechnology News mailing lists include over 65,000 directmail and 41,000 opt-in digital subscribers whose jobs span all levels of decisionmaking across all segments of the international biotech nology, biopharmaceutical, and academic sectors. GEN can customize a cost-effective mailing strategy that delivers your marketing program to the entire readership, or targets specific job titles, areas of focus, and/or types of organizations. TECHNOLOGIES n ADME/Tox n Analytical/Medicinal Chemistry n Assay Development n Biomarkers n Bioreactors/Fermentation n Cell-Based Assays n Cell-Based Technologies n Cell/Tissue Culture n Chromatography n Drug Delivery n Electrophoresis n Epigenetics n Filtration n Gene Expression n HPLC n Image Analysis n Immunology n Mass Spectrometry JOB FUNCTION n Executive & Corporate Management (CEO, CSO, President, Executive VP) n Lab Management (VP Research, Lab Director, Group Leader, Principal Investigator, Department Chair) n R&D Research/Staff Scientist (Professor, Research Fellow, Research Associate, Postdoctoral Fellow) ORGANIZATION n Biotechnology Company n Pharmaceutical/Biopharm Company n Diagnostics Company n Private Research Institution n Contract Research Organization n Microscopy n Molecular Biology/Genomics n Monoclonal Antibodies n Next-Generation Sequencing n Nucleic Acid Isolation/ Purification n PCR n Peptides n Process Monitoring n Protein Characterization n Protein Expression & Purification n Protein/Drug Design n Proteomics n Purification n RNAi/siRNA n Software/Informatics n Stem Cells n Transgenics n Core Facility Manager n Graduate Student n Production/Process Scientists n Pharmaceutical Engineers n Validation/Regulatory/QA/QC n Clinical Researcher (M.D./Ph.D., Clinical Affairs) n Business Development Professionals n Technology-Transfer Managers n Purchasing Managers/Agents n Contract Manufacturing Organization n University/Academic n Government n Clinical Research/Hospital/ Medical School n Financial/Venture/ Law Firm RATES: DIRECT MAIL U.S. & CANADA SUBSCRIBERS: $250/M SELECTIONS (per selection): $10.00 INTERNATIONAL SUBSCRIBERS: $275/M KEY CODE: $5.00 STATE/ZIP: $5.00 MINIMUM ORDER: $1,000 Rates are noncommissionable. Direct Mail List rental opportunity only available to those companies that are print advertisers in GEN at a 2x frequency or greater. Please provide sample mailing piece with your order. RATES: RATE: $475/M MINIMUM ORDER: 5,000 names Rates are noncommissionable. GEN list rental opportunity only available to GEN advertisers who spend $20,000 annually on combined GEN advertising products. CONTACT To place an order or receive more information, contact: VICTORIA PALUSEVIC Tel: (914) Fax: (914) genlist@genengnews.com GEN reserves the right to approve mailing samples; please provide sample mailing piece with your order. Prepayment is required for all rentals. Credit cards or checks are accepted as forms of payment. Genetic Engineering & Biotechnology News

8 Delivering the Best in Biotech... From Bench to Business Genetic Engineering &Biotechnology News Genetic Engineering & Biotechnology News 140 Huguenot St., 3rd Floor New Rochelle, NY tel: fax: GEN Group Publisher Sande Giaccone tel: fax: Senior Vice President Global Sales Manager Harriet I. Matysko tel: fax: North America, U.K., Europe & Australia, Classified Sales Manager Victoria Palusevic tel: fax: Director of Advertising Production Anne Chin Aleong tel: fax: