The Intelligent Lending Platform

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1 The Intelligent Lending Platform How Roostify Helps You Win Summer 2018 Disruption-Proofing Your Firm: What Lenders Can Learn From the Consumer-First Revolution I 1

2 The lending industry is in the midst of rapid change. Digital experiences have progressed from the next big thing to current business standards in just a handful of years, and as lenders continue to innovate those experiences will continue to evolve. Digitally-enabled workflows might look differently than offline ones, but the principles of successful processes haven t changed: a strong foundation, built to scale. Here s how the Roostify platform positions lenders to win. Flexibility for the Future Productivity Data & Analytics Integrations Infosec & Compliance Cloud & Mobile Infrastructure The Intelligent Home Lending Platform I 2

3 Cloud and Mobile Infrastructure Any service is only as strong as its bones. That s why the Roostify platform is built on the industry leader in cloud infrastructure, Amazon Web Services (AWS). There s a reason cloud has become the IT standard of the 21st century. Traditional onpremise hardware requires significant capital and time investments to purchase, install and integrate. Like all hardware, it will eventually break down or become obsolete, requiring a disruptive and expensive round of reinvestment. With cloud, your infrastructure never needs replacing, and can seamlessly scale up or down as needed without disrupting your systems or workflows. With AWS, you get the gold standard in the cloud space. AWS is estimated to hold 35% of the cloud infrastructure market, and powers everything from the world s largest enterprises and most popular Internet brands, to vital US government agencies like the CDC. That same proven, sophisticated infrastructure provides the foundation for the Roostify platform. Mobile is also an increasingly vital component of a digital lending experience The smartphone is no longer just a toy for selfies or the latest social game; a 2016 Federal Reserve study found that 53% of smartphone owners use their devices for mobile banking. Among younger consumers the numbers were even higher - 67% for those between 18 and 29, and 58% for those between 30 and 44. The Roostify platform is built to be mobile-friendly from day one. All aspects of the Roostify experience are fully accessible and functional on mobile devices, giving on-the-go consumers the tools they need to apply for a loan and stay up to date on its status in the way that best fits their lifestyle. By leveraging responsive mobile web design rather than an app that users must download, the platform reduces adoption friction and avoids fragmentation across different device types. You ll know your clients are getting a standard, optimized experience, regardless of their device. The Intelligent Home Lending Platform I 3

4 Infosec, Risk & Compliance Security and compliance have obviously always been important, but the string of high-profile data breaches over the past few years have vaulted them into the forefront of the public eye. The ones that make headlines are just the tip of the iceberg - the Identity Theft Resource Center reports there were over 1500 data breaches in 2017 alone. Besides the threat to consumers whose financial information might be compromised, breaches can cause serious damage to businesses. Data industry experts estimate that the average cost of a data breach is $3.5M, not to mention potential regulatory fines if an organization is found to be negligent. Financial institutions have a responsibility to their clients to do everything possible to prevent data breaches and other security issues, and Roostify takes that responsibility very seriously. The platform s architecture is built around information security, with multiple levels of safeguards and encryption best practices. We also follow strict policies around data retention, archival, and purging. With clients among top US lenders, we ve passed some of the most stringent security audits in the business. While security breaches grab headlines, compliance issues can also present a considerable risk to lenders. Roostify s dedicated compliance team helps guide the platform from feature development to production deployment to monitor and avoid potential compliance risks for Roostify clients. Don t just take our word for it; we keep ourselves honest with regular external audits, including ISO 27001, Type 2 SOC 1 and Type 1 SOC 2. The Intelligent Home Lending Platform I 4

5 Integrations Consumers may think of getting a mortgage as a single event, but lenders know there s a lot of pieces and transactions that make up that whole. A strong suite of integrations to other services helps give your customers that seamless, all-in-one experience they expect, while also making things easier for your team. Integrations is a term that can cover a lot of ground, but there are two main types: integrations that aggregate borrower and property data, and integrations that bring in the wider lending ecosystem. The aggregator type speeds up the transaction by bringing in data directly from the source, saving time and preventing the costly compliance overhead that can result from mistakes in manual processing. The ecosystem type speeds up your workflow, and lets your team work more efficiently. With both types, however, the platform approach offers a significant benefit: you can build what you need, when you need it, without waiting on Roostify to build it for you. Do you use a particular system like a CRM or LOS that s not integrated with Roostify out of the box? Thinking of changing out a key element of your tech stack? Not a problem. You can leverage the API to build what you need, and be up and running and doing business in the time it would take a tech provider to decide to commit to adding the integration to their roadmap. With the power in your hands, a platform allows you to innovate faster and create the system that s right for your customer journey or business process needs. The Intelligent Home Lending Platform I 5

6 Data & Analytics Loan and property data are obviously vital to processing any home loan transaction, and pulling that data in directly through integrations makes for a more streamlined process with higher-quality information. With the Roostify platform, however, you can leverage data beyond just speeding up individual loan applications, to improve the overall health of your business. Data can help you better understand key points in your business, and in turn help drive actions that reduce risk and increase conversions. The platform brings together PII-scrubbed information to provide you with business intelligence, business insight, risk insight, and conversion actions, all from one place. See where your marketing efforts are working best, how prospective clients reach out to you, where they re most likely to drop off, and more. Even for relatively simple metrics like loan officer KPIs, without up-to-date data it s not always clear to the loan officer how they re performing against their goals. The platform s data reporting puts the information your team needs to succeed at their fingertips. The Intelligent Home Lending Platform I 6

7 Productivity At Roostify we talk a lot about improving the customer experience as our main goal. And it is! After all, Roostify was born from our founder s determination to create a better home loan experience than the one he went through. A lot of our focus, however, goes towards things consumers will never see. That s because if we don t solve problems for the loan officer, any improvements we make to the consumer experience will be superficial. User experience is a lot more than just a shiny interface. Every aspect of the transaction is part of UX - from how and where the consumer can apply, to how documents are handled, to notifications to the right people at the right time. The Roostify platform is designed to address every stage of the transaction, giving loan officers the tools to close more loans, in less time, with fewer manual touches. When we allow loan officers to work more efficiently and move loans forward faster, we re also improving the consumer s loan experience. That s why we focus just as much on behind-the-curtain improvements as we do on consumer-facing advances. The Intelligent Home Lending Platform I 7

8 Flexibility for the Future Things change - business goals, tech environments, channel priorities, regulations. When they do, no need to tear everything down and start over. The platform can change with you. The API underpinning the Roostify platform lets you create the workflows that are right for your organization, and change them when your business needs evolve. Months or years down the line, you won t be tied to a configuration or implementation decision made at deployment. This may sound obvious, but getting there isn t easy. The Roostify platform works as a flexible, enterprise-grade solution because we built it specifically as a platform. Every step we took to build out features and functionality - and to meet the challenges of serving complex, tier-1 enterprise lenders - was done with the platform ethos as a guide. The result is a level of sophistication that can t be easily replicated by others in the space. Building a slick POS system works for today, but doesn t translate into a robust, future-proof solution for tomorrow. No matter what tomorrow may bring, the platform is built to adapt, including to new aspects of your business. Originally designed for mortgages and refinances, Roostify is now being used to streamline lead generation and facilitate other transactions like HELOC. Other expansions will follow as the platform continues to evolve. The advantage of SaaS is that all that flexibility and new functionality comes in one package, without the need for a forklift upgrade. Innovative, proven, and built to adapt: the Roostify platform gives you everything you need to win in a rapidly-changing industry. Whatever comes next, you ll be ready. sales@roostify.com 2018 Roostify. All rights reserved.