YOUR TICKETS. YOUR EVENTS. OUR TECH. COST BENEFIT

Transcription

1 YOUR TICKETS. YOUR EVENTS. OUR TECH. COST BENEFIT

2 Abstract Many companies view sports, concerts, and other ticketed events as a form of entertainment for clients and prospects, generating sales opportunities from the resulting ticket use data. Each year, thousands of companies, leagues and teams purchase hundreds of millions of dollars worth of tickets. However, many companies do not adequately track and report on how their tickets are used, who uses them, and what result came about from using, or not using, them. There is a clear market need for a superior ticket management system that tracks, monitors and records key ticket use analytics. Such a ticket management system would allow organizations to perform cost-benefit analyses and profitability calculations on their entertainment assets, helping to determine how they contribute to the bottom line. Introduction Sports and other ticketed events are much more than just recreational activities. They are business opportunities. Companies use ticketed events for a number of different purposes: networking, team-building, client development, and employee appreciation. Some companies attend networking events to build stronger and more connected teams. Others use sporting events to show clients (or potential clients) that they are valued or even use entertainment functions simply as a way to build employee loyalty. No matter which role that ticketed events play within companies, there is one consistent commonality: The need to generate and measure results. Organizations are increasingly seeing ticketed events not merely as a form of entertainment, but as a source of opportunity. Sports and other entertainment events allow companies to build and develop relationships. These relationships can in turn lead to business opportunities whether they be in sales, networking or other key business areas. In order to realize these opportunities, however, a new type of ticket management solution is needed one that allows businesses to track, monitor and record key ticket-use analytics. This paper outlines a framework for this type of ticket management while presenting a bold new solution in this area. The Need Event sponsorship and attendance are established marketing strategies for companies. Sponsoring an event not only raises awareness for a company s brand, but it also generates sales opportunities in the form of event attendance. Companies that sponsor events (e.g. sports, live entertainment) typically receive an allotment of tickets for the event/ team/league they have sponsored, along with dedicated suites at the event(s). Taking prospective clients/customers/ suppliers out to events is a key way for companies to network with key players they want to create and sustain relationships with. For example, by taking a client out to a sporting event, a company can show their appreciation for their continued business. This in turn can lead to new accounts and partnerships with this client. The same strategy is often used by companies wanting to court suppliers, industry partners and retail partners. Event attendance is a fun, social, and organic networking option that can establish lasting relationships that lead to new and recurring revenue streams. Traditionally, the ROI and cost/benefit ratios of event attendance have been difficult to track. Taking clients/suppliers/ partners out to a game is a great way to establish a relationship, but it is not always obvious how these relationships contribute to the bottom line. A key problem (and opportunity) lies in ticket management. Traditionally, companies acquire tickets for their employees, clients, and guests through sources like TicketMaster and StubHub. These ticket sources do not offer a streamlined ticket request and use-monitoring system with the ability to track how tickets were used and what results they generated. Accordingly, there is a clear market need for a superior ticket management system that allows companies to track how tickets are used and the results that came from their use.

3 Concierge Live: The Superior Ticket Management Solution Concierge Live is a world-class reporting tool that allows companies of any size to manage tickets and monitor how they are utilized from a large scale down to a specific event. From types of attendees all the way down to how many tickets a specific attendee has requested and used, Concierge Live provides superior ticket data to help companies track and measure how their tickets are used. Additionally, the platform helps to generate significant analytics on who used which tickets, allowing companies to track financial results generated from sales and marketing efforts. Concierge Live offers a number of new and exciting opportunities for companies that attend and sponsor ticketed events and represents a new frontier in event management through offering the ability to request, purchase and track key data for event tickets. There is now a new opportunity to turn ticketed events into measurable sales and revenue drivers. Already in use at some of the world s biggest companies, Concierge Live has proven itself to be a dependable and versatile solution that companies can count on to manage and utilize event tickets for key business ventures. When requesting a ticket through Concierge Live, you are prompted to enter crucial information, including: Customer name Title/Position Company name Expected value of the customer/prospect Any specific deals or accounts you and the customer/prospect are working together on Cost of ticket By entering this crucial information into the system, you generate trackable data and analytics that help you perform a cost/benefit analysis on your tickets. For example, let s say you have been spending $ a year sponsoring a football team. As a result of this sponsorship deal, you receive free tickets to all team events. In 2017, you took 12 clients out to the team s games. With Concierge Live, you are able to record key data allowing you to conveniently track who you took and when you did so. As a result, you can track $ in revenue from new accounts you opened with these clients. You assess the ROI from your sponsorship deal at approximately. On a high level, this analysis is a by-product of what Concierge Live allows you to do with the aid of convenient tools for requesting and managing tickets as well as options for exporting the data resulting from ticket requests. Instead of entering ticket data into spreadsheets, data is automatically tracked and stored in the system for later access. This results in a more streamlined and simplified workflow, allowing you to do cost/benefit calculations on every ticket and sponsorship without having to collect data from haphazardly organized sources. 3

4 Traditional Ticket Management Concierge Live's "traditional" ticket management features let admin control when, how and who can request company owned tickets (see below). Reporting is used to determine ticket usage and company value. Secondary Market Purchasing Concierge Live offers a streamlined, formalized process for secondary market purchases in situations when company owned tickets are no longer available. Clients can capture and report on attendee data to understand who, where and how much they spend on secondary ticket purchases. Ticketed and Non-Ticketed Inventory Creation Within Concierge Live, admin can create both ticketed and non-ticketed inventory. For example, a combination of suite tickets and team-related gear such as hats or t-shirts can be added to any event for users to request prior to the event date. Business and Personal Use Requests Concierge Live allows admin to make entertainment assets available to employees for both business and personal use. When employees make requests, admin have the option to auto-assign tickets and, when available, electronic tickets can be automatically sent to attendees. 4

5 January 25, 2018 Experiential Marketing Feature Unfortunately, companies and brands experience an average annual ticket waste of 40-60%. Concierge Live's experiential marketing feature provides you with the opportunity to significantly reduce this figure, and in some cases, bring waste to zero. Whether opening up inventory for employee engagement programs or externally to customers as a show of goodwill, there are a number of use cases to help reduce unused inventory while driving higher ROI. Branded Landing Page Through the experiential marketing feature, companies can create customizable branded landing pages (see below) to better communicate announcements to users and keep them up to speed on the status of requests. Users can also enable alerts called the Daily Digest, reducing their need to login to the system every day to discover ticket opportunities. The Daily Digest provides a calendar of available events over the next 7 days based on users locations. Shop Page The shop page allows users to search for and identify events they would like to request to attend whether for business or personal use. All inventory is shown in real time so users can see exactly how many tickets are remaining for any particular event. A calendar displays events in a convenient, easy-to-understand format. Users can search for events using a variety of filters including event name, performer name, and venue. Concierge Live 931 Monroe Drive NE, Suite , Atlanta, GA conciergelive.com 5

6 Shop Page The shop page allows users to search for and identify events they would like to request to attend whether for business or personal use. All inventory is shown in real time so users can see exactly how many tickets are remaining for any particular event. A calendar displays events in a convenient, easy-to-understand format. Users can search for events using a variety of filters including event name, performer name, and venue. 6

7 Other Unique System Features There is much more to Concierge Live than just ticket management. The platform offers a host of other useful features to streamline the process of tracking and requesting tickets: A proprietary customizable reporting system that allows admin to create and save reports including any type of data needed to meet company requirements and objectives. An attendee registration page that captures attendee information and stores it for later reference (e.g. in cost/ benefit, ROI or accounting calculations). An attendee card that allows admin to view additional information on an attendee such as his or her count of attended events and quantity of used tickets. All key metrics are provided for a rolling 12-month period to enhance reporting functionality and accuracy. A customizable briefing book builder that can provide event hosts with specific details about attendees including hobbies, food allergies, and other relevant bytes of information (see below). These features combine to paint a more complete cost/benefit picture for your business entertainment assets. Benefits Concierge Live delivers a number of outstanding benefits for brands. It is a truly comprehensive ticket management system as you can request tickets, consolidate data, control user experience, and easily export/report all data with simplicity and ease. Capture Key Data Capturing customer, prospect and employee data is key in driving ROI. Concierge Live helps you capture that data, allowing you to delve deeper into the relationships that matter most to your company. 7

8 Consolidate Your Data Concierge Live lets you reduce your learning curve while ensuring data integrity and reporting of all secondary purchases. You can easily consolidate all of your company s ticket purchases in one convenient system and access the resulting data later, eliminating the need for spreadsheets and cluttered directories. Access and User Experience Concierge Live consolidates the entire user experience in a single system (there is no punch out to a 3rd party site). From finding the tickets to placing a request and getting your receipts/updates, it's all handled inside Concierge Live. Data Reporting Concierge Live lets you evaluate usage for all requests, both secondary and company. You can easily review your inventory usage to prioritize the departments/users who provide the greatest opportunity for growth, company purchase levels and/or sponsorship agreements. At the same time, you accurately capture an attendee s total event entertainment which addresses measurement and compliance concerns. Increase Visibility Maximize brand awareness and create opportunities to engage your audience, clients, customers and suppliers. Create Unique Engagements Brands that sponsor events need to be innovative in order to deliver a strong message and effectively monetize their assets. Concierge Live lets you utilize assets you already have to maximize your exposure and increase ROI. Simple Learning Curve Concierge Live contains the entire ticket management process within one interface, so you do not need to deal with third-party ticket vendors directly. This means your admins and users only need to learn one system, dramatically simplifying the learning curve and reducing the time it takes to integrate Concierge Live at your company. Conclusion Concierge Live is a new paradigm in ticket management. The platform provides the unprecedented opportunity to turn your tickets into measurable business assets as the entire ticket management process is consolidated into one system. Whether your company is already sponsoring events or looking to establish new marketing opportunities in this area, Concierge Live provides a complete ticket management platform that covers every base and more. To schedule a demo, check us out at [INSERT URL HERE] 8